2013 and beyond: Faster, Cheaper, Accurate

2013 and beyond Faster, Cheaper,  Accurate. We would like to give you an update on the recent changes and improvement done during the current year. Your satisfaction is at the top of our priorities. We listen to your feedback and focused this year on improving Feng-GUI at 3 key points: Faster, Cheaper and Accurate.

New Features We've added several features to the Dashboard to make your user experience even better. View all images - The bottom carousel is no longer showing only 20 recent images. You can navigate to older images by using the prev and next navigation links. Delete an image - You can delete an image and multiple images by multi-selecting number of thumbnails using the CTRL key. Profile Information - At "Account details" > "profile details" you can change password and also associate multiple emails with your account, in case you've forgot your password. learn more at Dashboard Help Web API for Developers We decided to move from the old Reseller Agreement to an open API Agreement. The API Agreement does not require any mutual signups of Feng-GUI and the Licensee. The API Agreement has no minimum payments. You can use any of the regular credits packages. Price New Price and Plans credit packages. Starting from $25 for three months. Some good for small projects. other are best for bigger projects learn more at http://www.feng-gui.com/price

Faster Analysis Performance - The speed of Face, Text and Skin detection was improved. It takes less time to analyze your images and you can accomplish your tasks faster. Text Detection - Added support for detecting characters written in ANY language. Copy & Paste of AOIs Instead of spending lots of time when re-creating the AOIs for every image from scratch, You can now Copy & Paste AOIs between images. Reports Gaze Plots - Increased the number of gaze plots from 16 points to 20 points. The duration between each point is 250ms-300ms, increasing to 20 points is making the report fully coverage a duration of 5 seconds. Reports Gallery - The website contains a new reports gallery with eye-tracking comparison. Case Studies "Feng-GUI was able to provide similar results as eye-tracking and thus may significantly reduce website development cost and contribute to more efficient marketing communications. The analysis confirmed that Feng-GUI can digest management relevant outcomes for marketing managers and web designers who oversee and take decisions about the international portfolio of brand websites. " Tomáš Kincl, Ph.D. Dept. of Exact Methods Faculty of Management University of Economics, Prague Learn more at Customer Success Stories

Low Traffic? You Can Still Increase Your Conversion Rate

by Theresa Baiocco, Conversion Max,  at UserTesting.com

Make sure people see what you want them to see

 If you have an ecommerce site, you want your product images and “Add to Cart” buttons to stand out. If you do lead gen, you want people to notice your form, phone number, or chat icons. Use an eye tracking tool like Attention Wizard or Feng-GUI, which predicts which elements on your page get the most visual attention. For example, the button on the UserTesting.com homepage gets the most attention, followed by the headline, video, and logo. Exactly what they were aiming for, I’m sure!

read the article at http://www.usertesting.com/blog/2013/10/17/low-traffic-you-can-still-increase-your-conversion-rate/ 

Designing for Culturally Diverse Audiences

 

Designing for Culturally Diverse Audiences: Can Automated Attention Analysis Substitute the Eye-Tracking in Website Development?
By Tomáš Kincl, Ph.D. Dept. of Exact Methods Faculty of Management
University of Economics, Prague

Developers use a variety of methods to evaluate user’s reactions to the website. Research in neuroscience and natural vision processing resulted in the development of automated methods which simulate human attention and are able to provide similar results to eye-tracking. However robust evidence is still missing.

Our aim was to determine whether cultural differences between websites can be deduced not only through demanding user testing (eye-tracing), but could be also diagnosed via automated attention analysis. 

We utilized Feng-GUI to distinguish between six groups (each from different culture) of largest local and international beer companies. The websites were analyzed in terms of number of focal points and
their size.

Feng-GUI was able to provide similar results as eye-tracking and thus may significantly reduce website development cost and contribute to more efficient marketing communications.
The analysis confirmed that Feng-GUI can digest management relevant outcomes for marketing managers and web designers who oversee and take decisions about the international portfolio of brand websites.

get the research at http://link.springer.com/chapter/10.1007/978-3-642-39473-7_10

Vitirio brazil: 5 tools to increase the conversion rate of your e-commerce

Vitirio brazil: 5 tools to increase the conversion rate of your e-commerce.

http://www.vitrio.com.br/5-tipos-de-ferramentas-para-aumentara-taxa-de-conversao-do-seu-e-commerce/

A/B challenger beat the original 196%

Hypotheses is the basis for A/B Testing.
Joni Lindgren, Web Analyst, using Feng-GUI during A/B variation plans.
Challenger beat the original 196%.

http://www.outfox.se/case-kth-ab-testa/

P&G Finds Orange Ads Work Better on Facebook

P&G billion-dollar hair-product brand has improved performance on those target metrics by 28% to 90% vs. the previous system of creative pretesting alone.

The brand makes discoveries that inform future creative. Those have included that white backgrounds don’t work well on Yahoo, orange is effective on Facebook and blondes get a better response than brunettes on some sites.

http://adage.com/article/digital/p-g-finds-orange-ads-work-facebook/232931/

3 Ways to Improve Conversions Using Eye-Tracking

by Hannah Kaufman at savvypanda.com

"I got a little freaked out when I realized that my eye went where the majority of others went too. I guess we aren't that different after all! " 

As a marketer, it's important to study human browsing behavior. With the heat mapping technology, marketers can do just that.
In order to improve your conversion rates on your website, you have to look at where the viewer's eye is going, and determine if this is where you want their eye to go.


read the article at:
http://savvypanda.com/blog/beginner-level/3-ways-to-improve-conversions-using-eye-tracking.html

Clutter Fighter: Overcoming the Attention Bottleneck

Feng-GUI featured at Sign & Digital Graphics magazine.

These companies’ technologies may be applied to a whole range of visual products including signage, ads, websites, packaging, planograms and others. The systems identify elements in a design most likely to get attention in the first few seconds using algorithms that process such important visual cues as color, edges, faces, shape and contrast.
read the full article at:
http://sdgmag.com/article/business-marketing/clutter-fighter-overcoming-attention-bottleneck

Photoshop Fovea plugin

Feng-GUI Fovea plugin ... coming soon.
The Fovea plugin is a Multiscale Retinex (Retina+Cortex) filter.

Usability Testing Tools & Tips to Increase Your Website ROI

WebpageFX recognized as the #1 SEO agency: 

 "I’ve never had the pleasure of using Feng-GUI, but I think the technology is incredible and have heard great things from other industry leaders."

Usability testing plays a vital role in any online business looking to grow and increase online conversions. Usability testing is simple — using a variety of methods to gather data on how users interact with your website in order to increase conversions.  


read the full article at
http://www.webpagefx.com/blog/internet-sales/usability-testing-tools-tips-to-increase-your-website-roi/

Big Brother is watching… your website!

Comment apprécier le rendu visuel d'un site web? Une question encore largement ouverte au regard du nombre de solutions proposées sur le net et pour laquel

French Feng-GUI review at http://siliconwadi.fr
http://siliconwadi.fr/1120/big-brother-is-watching-your-website

Guy Oseary & Ashton Kutcher visit

So I asked him "What does mine say?" and he said "Dude!"

Thank you Guy Oseary & Ashton Kutcher for your inspiring visit. Its great to know that what drives you is making the world a better place.

Why Usability Is The Most Important Aspect Of Designing A Site

Web designers allow themselves a lot of creative freedom when creating a website, but there are also guidelines which they follow and which should be respected if you want to create a successful project. Consider that if a designer would make a site which has an interesting concept, but is hard to navigate and difficult to understand, then the whole project is almost useless to the client.


Check out the article at designyourway.net
http://www.designyourway.net/drb/why-usability-is-the-most-important-aspect-of-designing-a-site/

Feng-GUI review at knolpad.com

Eye-tracking your visitors in real needs to have an hardware attached to their eyes, that tracks the eye movement as well as where the eyes look on a screen. The simulated algorithm Feng-gui offers is near accurate not needing a group of human eye balls to conclude a result on a heatmap. 

read the full Feng-GUI review at knolpad.com

Eye-Tracking result vary considerably from one country to another

Eye-Tracking result vary considerably from one country to another:
* the opinions and perceptions of users.
* the areas on the page where users expect to find the information.

read more at miratech: 
http://miratech.com/international-website-eye-tracking-study

Feng-GUI site does the Harlem Shake

For April's fool day, Feng-GUI site does the Harlem Shake.
http://www.youtube.com/watch?v=hkCL5M7mw9I

Lord of the Code Egg Hunt Is Over: Last Egg Busted!

Fellow hunters, did you hear? The evil Dragon Eggs that have kept use busy for 5 whole days (!) are no more!

The sites of our allies are now all squeaky clean of this curse - and this is thanks to YOU!

Source: http://www.link-assistant.com/blog/egg-hunt-final-results/#ixzz2PDJuth3m
Read more at Link-Assistant.Com SEO Blog

Join Magic Egg Hunt and Get Over $5,000 in prizes

Feng-GUI has partnered with Link-Assistant.Com, Flippa, GetResponse, CommentLuv, WebMeUp and Mouseflow to come up with an exciting and totally magical Easter Egg hunt!

The rules are simple: starting with March 25 and for 5 days only, an egg will be hidden on one of the partners’ sites. Participants will get clues and find dragon eggs with codes and win prizes.
Each day there will be several winners to grab prizes over $5,000 in total.
Every day you’ll have a chance to win a Feng-GUI package and a bunch of other great prizes of top value for internet marketers:
-   SEO software,
-   user behavior testing,
-   press release distribution,
-   blog commenting apps.

Would hate to miss it? Register to participate now and guys from Link-Assistant.Com will give you heads-up.
The whole contest is around The Lord of the Rings theme, so if you happen to be a fan, you’ll enjoy it even more!

LG trolls Samsung's Times Square billboards

LG trolls Samsung's Times Square billboards with Optimus G '4' ads. With all colouring and branding looking similar, it creates the illusion of one single ad, rather than two, thus diverting attention off Samsung’s placement.

http://news.cnet.com/8301-1035_3-57574259-94/lg-spoofs-galaxy-s4-ad-with-times-square-billboard/

How to justify website maintenance

Paul Boag, Web Design Expert, using Feng-GUI to justify website maintenance.

Every organisation requires a programme of ongoing website maintenance, but management often doesn’t understand that. How then do you convince them?

http://boagworld.com/business-strategy/website-maintenance

The efficiency of B2B landing pages

Bryan Eisenberg, online marketing guru, using Feng-GUI to analyze the efficiency of B2B landing pages. 

http://www.clickz.com/clickz/column/2253368/comparing-the-anatomy-of-b2b-landing-pages-video

http://www.bryaneisenberg.com/comparing-the-anatomy-of-b2b-landing-pages/

walk though video of Feng-GUI dashboard

Here is a demo walk though video of Feng-GUI attention analysis dashboard v3 (2012)



Video link is http://www.youtube.com/watch?v=d5YLhwpVkTE
More details about the dashboard at http://www.feng-gui.com/help.htm

Feng-GUI vs Usabilityhub by a Better User Experience

by Newman Lanier http://abetteruserexperience.com

Welcome to the latest edition of ‘Feng-GUI vs…’! in this series we choose one homepage design and test it with the Feng-GUI attention tracking algorithm.
This week’s contender is usability hub, a website that offers three different services for the usability tester- 5 second test, navflow and clicktest. We’ve reviewed 5 fivesecondtest in the past and can recommend it with some reservations. The results are slightly suspect (see earlier post for the details) but the cost is right.

read the article at http://abetteruserexperience.com/2011/10/feng-gui-vs-usabilityhub/

What heatmap solution is best?

What heatmap solution is best? 
11 Tools and suppliers at a glance. 
by Peer Wandiger at http://www.selbstaendig-im-netz.de/

read the article at :
http://www.selbstaendig-im-netz.de/2013/01/17/usability/welche-heatmap-loesung-ist-die-beste-11-tools-und-anbieter-im-ueberblick/