Thursday, March 29, 2018

Neil Patel - 3 tools for marketing campaign

Neil Patel - Marketing Guru - Neuromarketing: Learn How You Think and Use It to Your Favor

Here are three tools for you to have more of this knowledge to keep track of the results of your marketing campaign.

Feng-GUI simulates human vision for the first 5 seconds of a visit to the site and creates algorithm-based heat maps showing where the look has stopped for longer.

Using categories such as "hot" and "cool", the Feng-GUI report delivers an analysis where you can know in which areas of the page the user's attention is focused.

This allows you to optimize layout, identify weaknesses, and improve performance.

With Labs Media you have a heat map of your site showing areas with clicks between warm colors and cool colors. This is an application to be installed, unlike Feng-GUI which is an online tool.

Labs Media shows the data of your page by date, with option in Portuguese. This is an excellent tool to control the behavior of your customers.

Finally, we have Google Analytics , old known to everyone.

Portuguese article

English translated page

Neil Patel is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur 

Predictive Heatmap and How It Influences the Work of Graphic Designers

Well! Graphics Designing has always been a creative and imaginative job. It might have many aspects, but the only goal of a designer is to provide such designs that tempt the user to indulge in it. Throughout much of the designing history, graphic designers have relied merely on experience, gut feeling and real human visual to decide which part of their design requires more attention and which one requires less. Until very recently, the case had been more or less the same when companies like Attention Wizard and Israeli Feng- GUI (GUI stands for Graphic User Interface) introduced an algorithm that calculates which part of the design is more relevant (where eyes provide higher attention) and which one is less, thus decreasing load from the graphic designers in imagining the parts to put emphasis on their design.