Monday, March 23, 2015

Cirque du Soleil Sama-Sama Live Experience

Its official, Sama-Sama (Feng-GUI client) and Cirque du Soleil have announced a business partnership. 
During 2014, We helped Sama-Sama build and implement several interactive musical instruments. 
We're under NDA. Cannot post more pictures. 
You'll have to experience it for yourself.

Monday, March 16, 2015

FENG-GUI Forms Supplier Partnership with WSI

Tel Aviv, March 11, 2015 - Feng-GUI, a leading provider in measuring visual effectiveness of websites and Ads, is pleased to announce their latest partnership as a global supplier partner of WSI (We simplify the Internet).
WSI, the world’s leading digital marketing company, provides affordable Internet solutions to small and medium-sized (SMBs) business owners through a network of over 1,500 franchisees in 87 countries. The WSI consultants have added Feng-GUI's visual optimization services to their line of product offerings that will empower small to medium-sized business owners to design better websites that achieve greater results.

WSI Consultants will have ability to measure the visual performance of landing pages, even before they air, and with no IT requirements, by analyzing levels of attention, call to action effectiveness and placement, as well as how the page individual elements are perceived through Feng-GUI dashboard. This will enable website owners to improve landing page conversion rates by increasing the visibility of call to actions elements.

When asked the benefit such a partnership will bring to WSI, Rafael Mizrahi, Co-founder & CEO, Feng-GUI commented, “Feng-GUI has been already proved, by over 70 WSI ICs, to be a great instrument for attracting new prospects and interesting existing customers in website design changes. We have been serving WSI ICs for over 3 years, so joining the WSI network was the obvious thing for us to do and we are very excited to bring more value to the ICs and their customers.”

The WSI Feng-GUI partnership will offer Feng-GUI the benefit of growing its customer base through access to WSI’s unparalleled network of consultants across 80 countries (the largest of its kind) who are already implementing conversion optimization solutions for their clients.

About Feng-GUI:
Feng-GUI, a pioneer in measuring visual effectiveness, simulates human vision and creates measurement reports that predict what a real human would be most likely to look at.
Media agencies and independent designers use Feng-GUI to identify weak spots within websites and Ads and to improve performance, location of brand and emphasis key messages.

Feng-GUI visual measurement services are used by 30,000 professionals and 1,500 clients worldwide, across all media channels, from print, signage and packaging, to digital and display campaigns, including prominent firms such as: WSI, Bruce Clay (Omnicom), Walker Sands Digital, OgilvyOne (WPP), McCann Erickson (Interpublic) and Publicis.

For more information, visit

About WSI – We Simplify the Internet:
WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2013, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA).

For more information, visit

Sunday, March 15, 2015

Feng-GUI Dashboard V5 is here

Feng-GUI Dashboard V5 is here: 
* Responsive layout for desktop and mobile.
* Export reports as an Acrobat pdf report.
* Scan website URL for annual accounts.
* Custom watermark.
* Less clicks for more functionality.
* Better, Faster, Stronger

Tuesday, March 10, 2015

Using Heatmaps to Improve Usability and Conversions

by Charles Costa at SitePoint / Design & UX

Traditional site analysis tools always provide you with valuable insights into how popular your content is and the length of time users spend on your site. However even the best analysis tools are limited in the information they report.

Fortunately you can use heatmap and mouse tracking tools to gain insights into the minds of your users without the expense of setting up formal focus groups. Aside from being cost effective, heatmap tools have an advantage over focus groups because the user is naturally interacting with your product, often unaware that they are being watched.