Saturday, September 01, 2018

AVON Cosmetics and SalesBrain predictive eye tracking

Feng-GUI predictive eye tracking is a powerful tool to understand the neurobiological basis of visual processing.

"AVON Central Europe used predictive eye tracking and NeuroMap to assess the final spread advertising of an oil hair care product. We have performed many training workshops and studies for AVON worldwide, most involving the use of predictive eye tracking (PET) data to help executives become more effective at creating and deploying ads.
We have taught numerous teams of product managers, designers, and marketers how to interpret PET maps using NeuroMap™. Obviously, performing a true eye tracking (TET) study with real subjects would yield more accurate data. However, the cost and time it takes to perform true eye tracking studies is an issue when you produce a huge volume of ads each month. "

Dr. Christophe Morin | CEO, Chief Pain Officer

read the case study at

Tuesday, June 26, 2018

MIT Benchmark puts Feng-GUI at the Forefront of Innovative Design

Massachusetts Institute of Technology (MIT), the best university of technology in the world, has reviewed the accuracy of Feng-GUI attention algorithm as part of its Saliency Benchmark.

Feng-GUI scores 83% similarity to predicted eye-tracking at the MIT CAT2000 test.
The baseline of the test is how humans predicts eye-tracking of other humans, and their score is 90%.
Using this scale, puts Feng-GUI at the score of 92% similarity to real eye-tracking.

The CAT2000 benchmark results page.

About the benchmark
"Saliency modeling has been an active research area in computer vision for about two decades.
Existing state of the art models perform very well in predicting where people look in natural scenes.
There is, however, the risk that these models may have been overfitting themselves to available small scale biased datasets, thus trapping the progress in a local minimum.
To gain a deeper insight regarding current issues in saliency modeling and to better gauge progress, we recorded eye movements of 120 observers while they freely viewed a large number of naturalistic and artificial images.
Our stimuli includes 4000 images; 200 from each of 20 categories covering different types of scenes such as Cartoons, Art, Objects, Low resolution images, Indoor, Outdoor, Jumbled, Random, and Line drawings.
We analyze some basic properties of this dataset and compare some successful models.
We believe that our dataset opens new challenges for the next generation of saliency models and helps conduct behavioral studies on bottom-up visual attention."

Ali Borji, Laurent Itti.
CAT2000: A Large Scale Fixation Dataset for Boosting Saliency Research
[CVPR 2015 workshop on "Future of Datasets"]

Tilke Judd, Fredo Durand, Antonio Torralba.
A Benchmark of Computational Models of Saliency to Predict Human Fixations [MIT tech report 2012]

Thursday, May 10, 2018

Feng-GUI and GDPR - Our Commitment to Data Privacy

We are updating our Privacy Notice to reflect changes we’ve made to strengthen your privacy rights.

This is part of our ongoing commitment to be transparent about how we use your data and keep it safe. We have included changes to address the new standards introduced by the European data protection law known as the General Data Protection Regulation (GDPR).

Feng-GUI is committed to compliance with the General Data Protection Regulation (GDPR), which will go into effect May 25, 2018.
The regulation contains the most significant changes to European data privacy legislation in the last 20 years. It is designed to give EU citizens more control over their data and seeks to unify a number of existing privacy and security laws under one comprehensive law.

Our customers can trust that Feng-GUI has made GDPR a priority and has devoted significant and strategic resources toward our efforts to comply with GDPR.
This post outlines our approach and progress to date.

Like many other software companies, we are implementing our company-wide GDPR compliance strategy leading up to May 25, 2018 and beyond.

The General Data Protection Regulation 2016 replaces the EU Data Protection Directive of 1995 and supersedes the laws of individual Member States that were developed in compliance with the Data Protection Directive 95/46/EC. Its purpose is to protect the "rights and freedoms" of natural persons (i.e. living individuals) and to ensure that personal data is not processed without their knowledge, and, wherever possible, that it is processed with their consent.

Tuesday, April 17, 2018

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

What if you could scientifically convince anyone to close more business, promote your ideas or win an argument at home?
This question has fascinated me for over 30 years.

SalesBrain new book, "The Persuasion Code" is based on 16 years of neuromarketing services SalesBrain have delivered in over 40 countries.
Authors: Christophe Morin and Patrick Renvoise

It reveals:
* 300 scientific citations
* 30 SalesBrain Customer Case studies
* 6 Primal biases that rule our buying decisions
* 2 brain systems involved in processing persuasive messages
* 1 proven persuasion model based on neuroscience: NeuroMap(TM)

 The book unveils the first persuasion model based on neuroscience and neuromarketing studies ever published.
For pre-order and more information, go to

Interested in a workshop or keynote speech on the Persuasion Code, email directly to

Thursday, March 29, 2018

Neil Patel - 3 tools for marketing campaign

Neil Patel - Marketing Guru - Neuromarketing: Learn How You Think and Use It to Your Favor

Here are three tools for you to have more of this knowledge to keep track of the results of your marketing campaign.

Feng-GUI simulates human vision for the first 5 seconds of a visit to the site and creates algorithm-based heat maps showing where the look has stopped for longer.

Using categories such as "hot" and "cool", the Feng-GUI report delivers an analysis where you can know in which areas of the page the user's attention is focused.

This allows you to optimize layout, identify weaknesses, and improve performance.

With Labs Media you have a heat map of your site showing areas with clicks between warm colors and cool colors. This is an application to be installed, unlike Feng-GUI which is an online tool.

Labs Media shows the data of your page by date, with option in Portuguese. This is an excellent tool to control the behavior of your customers.

Finally, we have Google Analytics , old known to everyone.

Portuguese article

English translated page

Neil Patel is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur 

Predictive Heatmap and How It Influences the Work of Graphic Designers

Well! Graphics Designing has always been a creative and imaginative job. It might have many aspects, but the only goal of a designer is to provide such designs that tempt the user to indulge in it. Throughout much of the designing history, graphic designers have relied merely on experience, gut feeling and real human visual to decide which part of their design requires more attention and which one requires less. Until very recently, the case had been more or less the same when companies like Attention Wizard and Israeli Feng- GUI (GUI stands for Graphic User Interface) introduced an algorithm that calculates which part of the design is more relevant (where eyes provide higher attention) and which one is less, thus decreasing load from the graphic designers in imagining the parts to put emphasis on their design.