Feng-GUI predictive eye tracking is a powerful tool to understand the neurobiological basis of visual processing.
"AVON Central Europe used predictive eye tracking and NeuroMap to assess the final spread advertising of an oil hair care product. We have performed many training workshops and studies for AVON worldwide, most involving the use of predictive eye tracking (PET) data to help executives become more effective at creating and deploying ads.
We have taught numerous teams of product managers, designers, and marketers how to interpret PET maps using NeuroMap™. Obviously, performing a true eye tracking (TET) study with real subjects would yield more accurate data. However, the cost and time it takes to perform true eye tracking studies is an issue when you produce a huge volume of ads each month. "
Dr. Christophe Morin | CEO, Chief Pain Officer
http://www.salesbrain.com
read the case study at https://feng-gui.com/stories-salesbrain-avon.htm
