Monday, January 17, 2011

DejanSEO: Conversion Optimization With Predictive Heatmaps

David Iwanow (The Lost Agency) & Dan Petrovic (DejanSEO) Conversion Optimization session using Feng-GUI predictive attention heatmaps.

Conversion Workshop: EyeTracking, Heat Maps and Visual Clarity, Oh My!

Bryan Eisenberg is hosting a MarketMotive webinar on January 18th, EyeTracking, Heat Maps and Visual Clarity, Oh My!
You can
register for free.
We will take volunteer websites or landing pages, run a heat map analysis on them and provide feedback at the end of the webinar. Register now to get your page analyzed.

Friday, January 14, 2011

How to Prove That Your Designer Is Costing You Money

Bryan Eisenberg share a simple technique and how to use attention mapping software like to prove to your designer that they are costing you money.

Attention mapping software uses software algorithms to create heat maps based on how people would engage with your Web page or ad within the first five seconds of interaction. Of course these tools aren't perfect as they can't predict what is driving a person's motivation but from a pure design perspective you can see if you are in the right direction or not.

Read the article and video at bryan eisenberg website

Read the article and video at ClickZ

Monday, January 10, 2011

Update Your Reality at DLD11 conference

This is our second time heading to DLD 2011 conference at Munich and we couldn’t be more excited. If you're planning on attending DLD11 or you just happen to be in Munich and would like to meet up with us, please make sure you drop us a line at to let us know.
The DLD (Digital Life Design) Conference will be taking place for the seventh time in Munich from 23 to 25 January. With 40 panels and keynotes, speakers will discuss the effects of digitization on society, culture, the economy, and life. Invited are about 800 creatives and masterminds from media, society, technology and arts. On Sunday afternoon Maria Furtwängler will honour a creative and successful businesswoman and award her with the annual Aenne Burda Award for Creative Leadership.
Extract from the speakers' list


Numerous leading companies and successful start-ups will attend DLD 2011. Amongst them are Andrew Mason (Groupon), Nathalie Massenet (Net-a-Porter), Marc Benioff (Salesforce), Dennis Crowley (Foursquare), Facebook Co-Founders Sean Parker und Chris Hughes, Reid Hoffman (LinkedIn), Publisher Arthur Sulzberger (New York Times) und James Murdoch (News Corporation), Nikesh Arora (Google), Randi Zuckerberg und Dan Rose (Facebook), Padmasree Warrior, (Cisco), Jim Breyer (Accel), Werner Vogels (Amazon), Designer Claude Zellweger (HTC), Jason Calacanis (Mahalo), Lars Hinrichs, Michael Arrington (TechCrunch), Esther Dyson (Edventures), Beth Comstock (CMO GE), Stefan Glänzer (Angel Investor), Barry Silbert (Second Market), Susanne Klöß (Accenture) und Pete Cashmore (Mashable).
The list ranges from scientists, authors and human rights activists to music-managers. Among those are: Kevin Kelly (author of “What Technology Wants”), Professor of computer science David Gelernter, Eric Anderson (Space Adventures), Troy Carter (Manager Lady Gaga), as well as human rights activist Somaly Mam, Hubert Burda (Iconic Turn), Maria Furtwaengler (Actress), Juan Enriquez (Life Science Project), Deepak Chopra (Spiritual Leader) und David Agus (Navigenics).

In 2011 artist, designer and architects will once again round up DLD. Including artist Olafur Eliasson, Hans-Ulrich Obrist (Serpentine Gallery), Bill Gross (Idealab), Bjarke Ingels (BIG) and Tino Sehgal (artist).

The event will be chaired by the Israeli investor Yossi Vardi and the publisher Hubert Burda and is taking place at the HypoVereinsbank Forum in Munich. The founders of the conference are Steffi Czerny and Dr. Marcel Reichart who established DLD in 2005.

DLD cooperates with numerous innovative companies like Mercedes-Benz, Microsoft, HP, Ernst & Young, Sky, Telefonica O2, Lufthansa, Strategy&brand and Deutsche Telekom.