Bryan Eisenberg share a simple technique and how to use attention mapping software like Feng-GUI.com to prove to your designer that they are costing you money. Attention mapping software uses software algorithms to create heat maps based on how people would engage with your Web page or ad within the first five seconds of interaction. Of course these tools aren't perfect as they can't predict what is driving a person's motivation but from a pure design perspective you can see if you are in the right direction or not.Read the article and video at bryan eisenberg website
http://www.bryaneisenberg.com/2011/01/how-to-prove-that-your-designer-is-costing-you-money-video/
Read the article and video at ClickZ
http://www.clickz.com/clickz/column/1936030/prove-designer-costing-money-video
