by Theresa Baiocco, Conversion Max, at UserTesting.com
Make sure people see what you want them to see
read the article at http://www.usertesting.com/blog/2013/10/17/low-traffic-you-can-still-increase-your-conversion-rate/If you have an ecommerce site, you want your product images and “Add to Cart” buttons to stand out. If you do lead gen, you want people to notice your form, phone number, or chat icons. Use an eye tracking tool like Attention Wizard or Feng-GUI, which predicts which elements on your page get the most visual attention. For example, the button on the UserTesting.com homepage gets the most attention, followed by the headline, video, and logo. Exactly what they were aiming for, I’m sure!
