Sunday, June 23, 2013

3 Ways to Improve Conversions Using Eye-Tracking

by Hannah Kaufman at

"I got a little freaked out when I realized that my eye went where the majority of others went too. I guess we aren't that different after all! " 

As a marketer, it's important to study human browsing behavior. With the heat mapping technology, marketers can do just that.
In order to improve your conversion rates on your website, you have to look at where the viewer's eye is going, and determine if this is where you want their eye to go.

read the article at: