Feng-GUI Dashboard v3 released

Feng-GUI has added Gaze Plot, Opacity and Areas of Interest (AOIs) reports to its Attention Analysis service which measures the performance of design in websites and advertisement.
The Gaze Plot, Opacity and AOIs reports are familiar for those of you who are using eye-tracking.
Having these reports within Feng-GUI Dashboard enhances the analysis possibilities and gives the designer more details about how the viewers perceive what they see.

Feng-GUI Dashboard version 3

Feng-GUI simulates human vision during the first 5 seconds of exposure to visuals. It creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at. This offers designers, advertisers and creatives, a Pre-testing technology that predicts performance of an image, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.

Feng-GUI Attention Heatmap report

The Gaze Plot report visualizes the scan paths and order between elements inside the image. A Gaze Plot report is also referred as scanpath report.
It is made of a series of short stops (called fixations) and fast movements of an eye (called saccades).

Fixations are marked with circles along with a number that state the order in which the eyes move between fixations.
The first fixation is marked with the number 1. The time between fixations is about 300 milliseconds (ms).

Use the Gaze Plot report to visually demonstrate fixations order and gaze paths.

Feng-GUI Gaze Plot report

The Opacity map report tones down information that is not attractive and visually displays what your viewers may perceive during the first few seconds of visual inspection.
The most transparent areas are those that attract more attention.
Use the Opacity report to identify which areas are being perceived and which are being ignored.

Feng-GUI Opacity Map report

The Areas of Interest report (AOIs) lets you define areas inside the image and determine the percentage of the attention this area is drawing.
Areas of Interest report is also referred as Regions of Interest report (ROIs)

Feng-GUI Areas of Interest AOIs report

Use the Areas of Interest tool to compare results between different versions of your design and layout.

Areas of Interest AOIs tool

The price of usability testing and eye tracking is high and many advertisers, agencies and media companies are not willing to spend that amount of money, per ad or per web page. Designers need to perform a guesswork decisions during the creative process.

Using Feng-GUI attention analysis, designers realize which areas of the webpage, photo or advertisement gets most of the attention.
The reports helps to optimize the layout of a webpage, along with its buttons and banners and identify weak spots within an ad and improve its performance.

The 6 Secrets Of Eye-Tracking

"if we take print ads as an example, you've got 1.7 seconds of average viewing time, per reader."

Here are some suggestions drawn from a half-decade of experience using eye-tracking machines to learn what will best capture people's attention:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=137686

Eye-Tracking & Conversion – A Match Made in Heaven?

Online eye-tracking studies have been used for years as an indicator of user interest in certain areas on a page measured by the point-of-gaze. At its most basic eye-tracking studies are interested in which elements on a page are responsible for garnering the most attention as measured by ‘looks’, ‘gazes’ or ‘views’.

As a stand-alone practice in the online world, eye-tracking studies are relatively useless for a number of reasons.

read more about the pitfalls of eye-tracking studies:
http://seminsights.com/ecommerce/eyetracking-conversion-messaging

Eyetracking: Is It Worth It?

Feng-GUI Attention analysis can serve you as a cost effective alternative to eye-tracking.
Of course, there are pros and cons for using eye-tracking.

Here are some good articles about eye-tracking and the pitfalls you need to be aware of:

Eyetracking: Is It Worth It?

The price of eye tracking

shocking-revelation-eye-tracking-problems

Eye Tracking and Web Usability: A Good Fit?

What is Eye-Tracking Good For?

How-Our-Brain-Finds-Waldo

GarageGeeks and Yossi Vardi hosting Marissa Mayer, Google

in the series "meet the Industry leaders", the GarageGeeks and Yossi Vardi invite you to a special garage event, to meet:

Marissa Mayer, Google Vice President, Search Products & User Experience

Greetings: Yossi Matias, Director of Israel R&D Center, Google

The event will take place on:
Tuesday, June 29, 20:30 at GarageGeeks HQ, HaPeled 40, Holon

* This is a User Generated Dinner, so, bring some snacks and drinks to share with others.

RSVP at http://www.facebook.com/event.php?eid=127304100638491

Rafael Mizrahi and Marissa Mayer at GarageGeeks


Marissa Mayer sign the GarageGeeks wall

Google Powers Awesome Iron Man Flight Simulator

article via businessinsider

A team of virtual reality enthusiasts working in Israel has built a simulator that recreates the experience of flying in the Iron Man suit.

Via the Google Earth Blog, the system is built around the Google Earth Flight Simulator, which lets you fly around Google's 3D representation of the world. This program is fed into a set of virtual reality goggles, controlled by a motion-sensitive Nintendo WiiMote attached to the wing off of an unmanned aerial vehicle -- that is, a drone. The user is strapped to the wing and a propeller, and the whole rig is suspended in the air by a small crane.

It's very weird, way too elaborate, and incredibly awesome.

Enjoy:

Read more:

http://blog.makezine.com/archive/2010/05/iron_man_flight_simulator.html

http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/06/01/businessinsider-fly-like-iron-man-thanks-to-virtual-reality-weirdness-nintendo-and-google-earth-2010-6.DTL#ixzz0pp6VQ1R7

http://www.gamesradar.com/xbox360/iron-man-2/news/virtual-reality-project-aims-to-simulate-iron-mans-flight/a-20100601125216582034/g-2009020315502047077

President Shimon Peres meets the GarageGeeks

Israeli President Shimon Peres visited the city of Holon.
The president was meeting with high school students, visited the "Invitation to Silence" exhibition at the Childrens Museum, and met the GarageGeeks and Dr. Yossi Vardi at the MediaTheque .
GarageGeeks member and Feng-GUI CEO, Rafael Mizrahi, presented to the president's staff about of the underground high-tech scene and creative activities in Holon and Israel.

BirdBrain 2010 unConference

Come and spread your wings at Afeka Tel Aviv College of Engineering
March 2nd, with Jeff Pulver, Yossi Vardi and friends (you)!

You are hereby invited to join us for two co-joined special events:

08:30-10:00 the traditional Jeff Pulver Networking Breakfast - Signup here
10:30-15:00 "Bird Brain 2010" an Un-Conference about Creative Passion

Feng-GUI CEO, Rafael Mizrahi, will be presenting at:
10:50-11:00 Innovative Thinking - Inside the Box

BirdBrain is organized by Mel Rosenberg, Noam Fine, Yossi Vardi, Sharon Ariel and Afeka College, with the guidance of Yossi Vardi.

perception map report

The Dashboard 2.5 includes a new report: Perception map.
Perception is the process of attaining awareness or understanding of sensory information.
The Perception map visually displays what your viewers may perceive during the first few seconds of visual inspection.

enjoy,
The Feng-GUI team

Feng-GUI version 2.5

What’s New in Feng-GUI 2.5

Dashboard usability enhancements
* Login persistence.
* Feature analysis is merged into a single option.
* Recent thumbnails bottom carousel increased from 10 to 20 images.
* Dashboard heatmap is done on the same image and not creating a new image at the carousel.

Analysis improvements
* Performance improvements at Dashboard and at Web API Service.
* Text Detection.
* Face detection of frontal and profile.
* New Report: Perception Heatmap.

General
* Free version enables you to generate a free heatmap every 12 hours.
* Price range changed into 5 USD per image to 2.5 USD per image.