Great visual analysis should be effortless, and that starts the moment you upload your creatives.
Next-Gen Images: WebP and HEIC Expanded Video Formats: WebM, MOV, MKV, and AVI
What This Means for Your Workflow
Zero Conversion Hassle: Drop photos straight from your iPhone or iPad (HEIC) without converting them to JPEG first. Modern Web Ready: Test lightweight web-optimized assets (WebP and WebM) directly from your design or web tools. Direct Video Exports: Analyze commercials, UI animations, and video ads straight out of Premiere, Final Cut, or After Effects using MOV, AVI, or MKV formats alongside standard MP4s. Faster Turnarounds: Save valuable minutes on every project, keep your creative momentum going, and get instant visual attention heatmaps in fewer clicks.