Thursday, November 25, 2010

The 6 Secrets Of Eye-Tracking

"if we take print ads as an example, you've got 1.7 seconds of average viewing time, per reader."

Here are some suggestions drawn from a half-decade of experience using eye-tracking machines to learn what will best capture people's attention:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=137686