Vitirio brazil: 5 tools to increase the conversion rate of your e-commerce

Vitirio brazil: 5 tools to increase the conversion rate of your e-commerce.

http://www.vitrio.com.br/5-tipos-de-ferramentas-para-aumentara-taxa-de-conversao-do-seu-e-commerce/

A/B challenger beat the original 196%

Hypotheses is the basis for A/B Testing.
Joni Lindgren, Web Analyst, using Feng-GUI during A/B variation plans.
Challenger beat the original 196%.

http://www.outfox.se/case-kth-ab-testa/

P&G Finds Orange Ads Work Better on Facebook

P&G billion-dollar hair-product brand has improved performance on those target metrics by 28% to 90% vs. the previous system of creative pretesting alone.

The brand makes discoveries that inform future creative. Those have included that white backgrounds don’t work well on Yahoo, orange is effective on Facebook and blondes get a better response than brunettes on some sites.

http://adage.com/article/digital/p-g-finds-orange-ads-work-facebook/232931/

3 Ways to Improve Conversions Using Eye-Tracking

by Hannah Kaufman at savvypanda.com

"I got a little freaked out when I realized that my eye went where the majority of others went too. I guess we aren't that different after all! " 

As a marketer, it's important to study human browsing behavior. With the heat mapping technology, marketers can do just that.
In order to improve your conversion rates on your website, you have to look at where the viewer's eye is going, and determine if this is where you want their eye to go.


read the article at:
http://savvypanda.com/blog/beginner-level/3-ways-to-improve-conversions-using-eye-tracking.html

Clutter Fighter: Overcoming the Attention Bottleneck

Feng-GUI featured at Sign & Digital Graphics magazine.

These companies’ technologies may be applied to a whole range of visual products including signage, ads, websites, packaging, planograms and others. The systems identify elements in a design most likely to get attention in the first few seconds using algorithms that process such important visual cues as color, edges, faces, shape and contrast.
read the full article at:
http://sdgmag.com/article/business-marketing/clutter-fighter-overcoming-attention-bottleneck

Photoshop Fovea plugin

Feng-GUI Fovea plugin ... coming soon.
The Fovea plugin is a Multiscale Retinex (Retina+Cortex) filter.

Usability Testing Tools & Tips to Increase Your Website ROI

WebpageFX recognized as the #1 SEO agency: 

 "I’ve never had the pleasure of using Feng-GUI, but I think the technology is incredible and have heard great things from other industry leaders."

Usability testing plays a vital role in any online business looking to grow and increase online conversions. Usability testing is simple — using a variety of methods to gather data on how users interact with your website in order to increase conversions.  


read the full article at
http://www.webpagefx.com/blog/internet-sales/usability-testing-tools-tips-to-increase-your-website-roi/

Big Brother is watching… your website!

Comment apprécier le rendu visuel d'un site web? Une question encore largement ouverte au regard du nombre de solutions proposées sur le net et pour laquel

French Feng-GUI review at http://siliconwadi.fr
http://siliconwadi.fr/1120/big-brother-is-watching-your-website

Guy Oseary & Ashton Kutcher visit

So I asked him "What does mine say?" and he said "Dude!"

Thank you Guy Oseary & Ashton Kutcher for your inspiring visit. Its great to know that what drives you is making the world a better place.

Why Usability Is The Most Important Aspect Of Designing A Site

Web designers allow themselves a lot of creative freedom when creating a website, but there are also guidelines which they follow and which should be respected if you want to create a successful project. Consider that if a designer would make a site which has an interesting concept, but is hard to navigate and difficult to understand, then the whole project is almost useless to the client.


Check out the article at designyourway.net
http://www.designyourway.net/drb/why-usability-is-the-most-important-aspect-of-designing-a-site/