![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6s-AcUS-v5is13LLgIeyr5h6jheq_DUjmKwTUbQnv26-H1mhhNQRox_MIE64SRYVnfyvTJwjaPTQi0WpArUIFGzZjIGymUlu0wxYcq-4OVl_4ydyZhbKjLm1HqkOR8kZFYc9HGA/s400/power_of_relevance-432x267.jpg)
via advertising.yahoo.com
Using biometric and eye-tracking measures, Yahoo! unveiled surprising results about consumers' non-conscious reactions to online display advertising across different targeting techniques.
read more at
http://advertising.yahoo.com/industry-knowledge/power-of-relevancy-insight.html