Feng-GUI partners SimilarSites.com

SimilarSites.com Launches New Competitive Intelligence Features!

Tel Aviv, December 19, 2011 - After launching at the beginning of 2009, SimilarSites.com has been the leading place to find competitive and similar sites for any website around the web. Reaching millions of unique users per month, the company recently rolled out a major make over and added new features to deliver even better results. Visitors to the website can now use these tools for a variety of competitive intelligence analysis. Here is an overview of the new offerings:

Eye Tracking Heatmap

SimilarSites.com partnered with Feng-GUI, a visual analysis company, to incorporate their eye tracking simulation into the SimilarSites results. The new “Heatmap” tab shows a screen shot of a website’s homepage along with the corresponding color-coordinated image which predicts how a human eye views the website upon first arrival. Heatmaps for four similar websites are also shown which makes for easy competitive comparisons.

Knowing that on average, website owners only have 5 seconds to capture users attention, this technology enables webmasters to optimize the placement of content to maximize the chances of capturing users attention.




Enhanced Results

SimilarSites.com has made changes to its algorithm that deliver more targeted similar website recommendations. Websites are now characterized by specific tags, leading to a convenient browsing experience, ideal for competitive research. The “Also Visited” results, which SimilarSites.com is one of the few websites around the web that provides this service, delivers a list of 10 websites that a person who visits a website is also likely to visit. The results are calculated and show their corresponding Affinity Score, a measurement of the likelihood that someone is going to visit another specific website. Lastly, the Top Sites results have also been improved which show a birds eye view of up to 25 similar websites based on a related topic or category.




Keyword Density

Keyword Density measures how many times a specific word is used on a webpage in comparison to the total amount of text on that specific page. It can be used to gauge the quantity of specific content used in a website, which can play a major role in page rank and search positioning.

The revamped SimilarSites.com results calculate and show the keyword density for a website’s top 15 terms. With the click of a button, a user can find similar websites that also share Keyword Density for a specific word. The comparative feature can be used to understand which websites share similar keywords.



Overall, these improvements have made Similarsites a more resourceful tool for anyone doing competitive Internet research. Visit SimilarSites.com to see the new changes and start discovering similar websites today.

SEO ROI Beginner’s Guide To Remote Usability Testing

The Beginner’s Guide To Remote Usability Testing: Increase Conversion In 30 Days With No Experience
by Gabriel Goldenberg, SEO ROI

Q: What is usability testing? What is remote usability testing?
A: Usability testing is the process of having people interact with a website and provide feedback on it. The purpose of this testing is to find out why users are using the site as they are.

The value in understanding why users behave a certain way is that you get actionable insight, which raw data on what users are doing doesn’t tell you. You can see what’s tripping up users and fix it!

read the full article at SEO ROI
http://seoroi.com/seo-roi-quality/beginners-guide-remote-usability-testing/

Feng-GUI Empower Designers to Make the World a Better Looking Place

Designers and Advertisers are using Cutting Edge Copy-Testing Technology to Increase Visual Effectiveness

Feng-GUI, a pioneer in measuring visual effectiveness, today announced great new features and more affordable pricing for its attention analysis service. Feng-GUI simulates human vision and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at.

This offers designers, advertisers and creatives, a pre-testing and copy-testing tool that predicts performance of an image and video, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.



Feng-GUI has added Gaze Plot, Opacity and Areas of Interest (AOIs) reports to its Attention Analysis service which measures the performance of design in websites and advertisement. The Gaze Plot, Opacity and AOIs reports are familiar for those of you who are using eye-tracking. Having these reports within Feng-GUI Dashboard enhances the analysis possibilities and gives the designer more details about how the viewers perceive what they see.



"Feng-GUI service is now faster and cheaper than before," said Rafael Mizrahi, Feng-GUI CEO.
"The recent service update includes improvements to our IT systems and provides faster response time to Dashboard and Web API customers.
Feng-GUI systems are now more scalable and we want to share this success with you and let you use Feng-GUI even more, and under the same price.
Therefore, we have doubled the credits for all packages, reducing the price from $5 per image to $2.5 per image."


About Feng-GUI
Feng-GUI’s mission is to create technologies and services that empower designers and advertisers to effectively analyze attention and attraction in visuals.

Feng-GUI services are used by more than 600 clients around the world including global leaders such as: WSI, McCann Erickson and Publicis.
For more information, visit http://www.Feng-GUI.com

Feng-GUI presenting at DLD Tel Aviv 2011

DLD (Digital - Life - Design) is a global conference network on innovation, digital media, science and culture. It connects business, creative and social leaders, opinion-formers and investors for crossover conversation and inspiration.

DLD Tel Aviv Summit is one of the events of Tel Aviv Festival.

DLD hosts were kind to invite Rafael Mizrahi, CEO at Feng-GUI to present at the following panels.

1 November
14:30 - 15:15 Brain Machine Interface
Moderated by:
Dr. Rafi Gidron - Chairman, Israel Brain Technologies; Former Co-Founder & Co-CEO, Precede and Chromatis
Discussion:
Rafael Mizrahi - GarageGeeks; CEO, Feng-GUI
Amnon Demri - Engineer and Entrepreneur
Prof. Nathan Intrator - Tel Aviv University
Imad Younis - President & CEO, Alpha Omega


Rafael Mizrahi presenting at Brain Machine Interface

Pick a StartUp - Showcasing Israeli Start-up companies at DLD festival
Out of all the digital Start-Up companies registered to this event, thirty companies will be randomly picked out to pitch its idea and will have the opportunity to give a 5 minute presentation each to to the audience which will include VC’s, Angels, leaders and executives of digital community.

Moderated by:
Vladimir (Vova) Soroka - Global Technology Unit (GTU) Leader, IBM
Commentators:
Yair Goldfinger - Co-founder & CEO, newCo; Co-founder, ICQ; Founder, Dotomi
Shimon Shocken - Computer Scientist Professor, IDC Herzliya
Stephanie Czerny - Managing Director, DLD Media & Ventures, Co-Founder DLD Conference
Marcel Reichart - Managing Director, DLD Media & Ventures, Co-Founder DLD


Feng-GUI presentation at Pick a StartUp


Feng-GUI presentation at Pick a StartUp

GarageGeeks and Yossi Vardi Meet the Industry Leaders at DLD Tel Aviv

In the DLD festival the GarageGeeks and Yossi Vardi will host "Meet the Industry Leaders" party.
We are inviting the entire entrepreneur community to meet with the leaders of the digital media industry.

This event will create a unique opportunity for leaders of the industry to connect with the next generation of leading entrepreneurs and potential business partners.
Moderated by Dr. Yossi Vardi – Co-Chairmen, DLD Tel Aviv Summit

* Christian Hernandez Gallardo – Director, Platform Partnerships EMEA, Facebook
* David Lawee – VP, Corporate Development, Google
* Dan Powers – Global VP Sales and Business Development, Amazon
* Dr. Hubert Burda – Co-Chairmen, DLD Tel Aviv Summit
* Haran Sold – Chief Strategy Officer, Alcatel-Lucent
* Arkady Volozh – Founder, Yandex
* Bhavneet Singh – Managing Director and Executive VP, MTV International


Rafael Mizrahi presenting at GarageGeeks party

Design Shack: mastering user attention with feng-gui

Written by Joshua Johnson, Published On 1st November 2011.
Filed in Design Shack.

page layout is much more involved than merely arranging the elements in a way that looks pretty. It’s about willfully structuring a message and user experience that meets a set of established goals. Too often designers stick elements in wherever they seem to fit with zero thought as to how it might disrupt the flow of information on the page.

Tools like Feng-Gui are a huge help in your quest to learn to structure yohttp://www.blogger.com/img/blank.gifur designs in a logical and effective way.

continue reading at DesignShack:
mastering user attention with feng-gui

Bryan Eisenberg lists Feng-GUI as one of the 3 conversion optimization tools

source: aimClear

Bryan Eisenberg ,conversion optimization guru, lists Feng-GUI, out of 150 tools, as one of the 3 conversion optimization tools he wouldn’t want to live without.
The other two tools are UserTesting.com and BoostCTR

Next month at Search Engine Strategies Chicago 2011, Bryan will take the stage on Day 1 to contribute his insightful two cents to the Conversion Tools of the Master Craftsman session.


Thanks! Bryan. We are flattered.

read the interview at aimClear blog

http://www.aimclearblog.com/2011/10/27/usability-tools-personas-speed-talkin-tactics-inside-the-brain-of-bryan-eisenberg/

Using Feng-GUI in Determining Your Website’s Critical Path

Ben Snyder and Newman Lanier from Better User Experience blog, exploring Feng-GUI feedback during a redesign of a web page flow through a critical path towards higher conversions.

"What we were hoping to see was a visual narrative that made sense. In our original test, the gaze-plot was all over the place. Now that we’ve put the most important things out front and center, we should see the gaze-plot be a lot more orderly, an indication of understanding."

read the full article at
http://betteruserexperience.wordpress.com/2011/10/05/using-feng-gui-in-determining-your-websites-critical-path/

Homepage Design: The Tip To Top All Best Practices

by SEO Roy

Mobile websites’ homepages beat the pants off regular websites’ homepage designs at achieving a homepage’s goal: driving the visitor deeper into the site.
Q: Why are the homepage designs of mobile sites so much more effective than the design of ordinary homepages?

A: The reduced space on mobile screens forces choices in what to display, and this is especially true on the homepage.

read more at
http://seoroi.com/seo-roi-quality/homepage-design-best-practices/

Infographics or Articles: Which Type of Content is Best for Your Idea?

by Michael Erin Strong

Trusting your social experts is the key to success (if you’ve hired the right team, that is); but, how do you know that they’re right and not just opining blindly? Here is a simple guide to help you understand which content type is right for the topic or idea that’s been selected.

It is asymmetrical, either because objects are not on an invisible grid, or the balance is off. This can be fixed by pre-screening IGs with Feng Gui, and by using grid lines to align text and objects to invisible columns.

read more at
http://www.blueglass.com/blog/infographics-or-articles-which-type-of-content-is-best-for-your-idea/

The $300 Million Button

[While Luke Wroblewski was writing his well-received book, Web Form Design: Filling in the Blanks, he asked if I could think of an example where a change in a form's design made a noticeable difference in business. "You mean like $300 million of new revenue?" I responded. "Yes, like that." said Luke. So I wrote this article, which he published in his book.]

read How Changing a Button Increased a Site's Annual Revenues by $300 Million ?

GarageGeeks and Yossi Vardi hosting Stanley Fischer,Sir Ronald Cohen,David Fischer,Tom Rogers,Robert Stephens,Martin Varsavsky and Jimmy Wales

In our series “Meet the Industry Leaders”, Yossi Vardi and the GarageGeeks, in cooperation with DLD, invite you to a special session with:

• Stanley Fischer, the Governor of the Bank of Israel
• Sir Ronald Cohen, Founder of Apax
• David Fischer, VP of Advertising and Global Operations at Facebook
• Tom Rogers, President and CEO of TiVo
• Robert Stephens, CTO of Best Buy and founder of The Geek Squad
• Martin Varsavsky, Founder of Fon
• Jimmy Wales, Founder of Wikimedia

Professor Stanley Fischer has been Governor of the Bank of Israel since May 2005. On May 1, 2010, Prof. Fischer was nominated Governor for a second term. Prior to joining the Bank of Israel, Prof. Fischer was Vice Chairman of Citigroup from February 2002 through April 2005. From 1994 to 2001 he was First Deputy Managing Director (the number 2 position) of the IMF. From 1973 to 1994 he was Professor of Economics in the MIT Department of Economics.

Sir Ronald Cohen is a pioneer of the UK venture capital industry, having co-founded Apax Partners in 1972, which went on to become the largest private equity firm in Europe. He was a founder, director and chairman of the British Venture Capital Association and a founder director of the European Venture Capital Association. He is also prominent in the social sector, as chair of the UK Social Investment Task Force and the Commission on Unclaimed Assets, as a donor and as founder of Bridges Ventures and the Portland Trust.

David Fischer is the VP of Advertising and Global Operations at Facebook and oversees sales, advertiser marketing, and customer operations throughout the world. He joined Facebook after over seven years at Google, where he was VP of Global Online Sales and Operations and was responsible for Google’s online sales channel, which represents the majority of Google’s customers worldwide. In that role, he helped build Google’s online advertising network into the largest in the world.

Tom Rogers is the President and CEO of TiVo Inc., the creator of and a leader in television services for digital video recorders (DVR). He holds this position since 2005. Before TiVo, Rogers was Chairman and CEO of PRIMEDIA Inc., which then was the leading targeted media company in the United States. Previously, Rogers was President of NBC Cable and EVP of NBC, as well as NBC’s chief strategist and founder of the leading news channel CNBC.

Robert Stephens is the CTO of Best Buy and founder of The Geek Squad. In April 1994, after 3 years of building flight and driving simulators at the Human Factors Research Laboratory of the University of Minnesota, he formed The Geek Squad with $200. In 2002, The Geek Squad acquired Best Buy and opened Geek Squad precincts in all Best Buy US and Canadian stores. Now, with over 25,000 Agents, The Geek Squad is now the world’s largest technology support company.

Martin Varsavsky is the founder and CEO of FON, the largest WiFi network in the world with over 4 million hotspots. Martin is an Argentine entrepreneur and philanthropist who founded highly successful companies such as Viatel, Jazztel and Ya.com. Martin also teaches at the Instituto de Empresa in Madrid, Spain and is President and Founder of The Varsavsky Foundation and the Safe-Democracy Foundation, and was Ambassador-at-Large of Argentina up to 2005.

Jimmy Wales is an Internet entrepreneur and wiki enthusiast, and founder of the Wikipedia project. In 1999, Jimmy had the concept of a freely distributable encyclopedia and founded Nupedia, by hiring philosopher Larry Sanger as editor-in-chief and assigning two programmers to write software for it. After two years of working with the Nupedia concept, that team opened Wikipedia to help channel content into Nupedia; Wikipedia became an instant success, but not in the envisioned way, and Nupedia was shut down. In 2003, Jimmy set up the Wikimedia Foundation, a non-profit organization, to support Wikipedia and its sister projects.
http://www.blogger.com/img/blank.gif
The event will take place on: Thursday, June 23rd, 20:30 at GarageGeeks HQ, HaPeled 40, Holon
* This is a User Generated Dinner, so, bring some snacks and drinks to share with others.
* This event is also sponsored by DLD
* GarageGeeks is sponsored by Carmel Ventures and Gemini Israel Funds

facebook event http://www.facebook.com/event.php?eid=107079019384894

Sizzle Up Your Webpages: 7 Ways to Draw a Heat Map for Your Site

by http://www.link-assistant.com

All in all, heat maps help you locate hot spots on a webpage to stick an affiliate link, put up a banner or break your special offer. Also, click maps are normally quite precise and may provide valuable insight, for example - what particular word in your anchor text people normally click on, what part of your body text or image people mistake for a link, etc. In this post, we will dwell on some general rules that apply to heat maps and how you can create a heat map for your own website.

Read more at Link-Assistant.Com SEO Blog

Online Assessment Tools Electronics Marketers Can Use to See How Their Website Measures Up

Want to know how your website stacks up against your competitors?

Your website is the center of your online marketing activity. You spend a lot of effort driving people to it and measuring the Impressions, Clicks and Page Views resulting from your demand generation; but what about the site itself? Its design impacts user perception, conversions and search engine rankings. Today we give you some easy ways to measure how well your site design is holding up — and how it compares with your competitor's design.

continue reading at Supply Frame Media website

Power of Relevancy: The Biometric Impact of Online Advertising

via advertising.yahoo.com

Using biometric and eye-tracking measures, Yahoo! unveiled surprising results about consumers' non-conscious reactions to online display advertising across different targeting techniques.

read more at
http://advertising.yahoo.com/industry-knowledge/power-of-relevancy-insight.html

Mind Controlling the Angry Birds game

Using emotiv neuro-headset to control the Angry Birds game.
Mapping mouse movement and mouse left button click using emotive EmoKey KeyMap and GlovePIE.
Project members: Rafael Mizrahi, Anat Sambol



http://www.feng-gui.com/research/MindControlAngryBirds/

DejanSEO: Conversion Optimization With Predictive Heatmaps

David Iwanow (The Lost Agency) & Dan Petrovic (DejanSEO) Conversion Optimization session using Feng-GUI predictive attention heatmaps.

Watch the the session at http://dejanseo.com.au/conversion-optimisation-with-predictive-heatmaps/

Conversion Workshop: EyeTracking, Heat Maps and Visual Clarity, Oh My!

Bryan Eisenberg is hosting a MarketMotive webinar on January 18th, EyeTracking, Heat Maps and Visual Clarity, Oh My!
You can register for free.We will take volunteer websites or landing pages, run a heat map analysis on them and provide feedback at the end of the webinar. Register now to get your page analyzed.

http://www.marketmotive.com/training/tutorials/conference-calls-and-workshops/conversion-workshop-eyetracking-heat-maps-and-visual-clarity-oh-my.html

How to Prove That Your Designer Is Costing You Money

Bryan Eisenberg share a simple technique and how to use attention mapping software like Feng-GUI.com to prove to your designer that they are costing you money.

Attention mapping software uses software algorithms to create heat maps based on how people would engage with your Web page or ad within the first five seconds of interaction. Of course these tools aren't perfect as they can't predict what is driving a person's motivation but from a pure design perspective you can see if you are in the right direction or not.

Read the article and video at bryan eisenberg website
http://www.bryaneisenberg.com/2011/01/how-to-prove-that-your-designer-is-costing-you-money-video/

Read the article and video at ClickZ
http://www.clickz.com/clickz/column/1936030/prove-designer-costing-money-video

Update Your Reality at DLD11 conference

This is our second time heading to DLD 2011 conference at Munich and we couldn’t be more excited. If you're planning on attending DLD11 or you just happen to be in Munich and would like to meet up with us, please make sure you drop us a line at to let us know.
The DLD (Digital Life Design) Conference will be taking place for the seventh time in Munich from 23 to 25 January. With 40 panels and keynotes, speakers will discuss the effects of digitization on society, culture, the economy, and life. Invited are about 800 creatives and masterminds from media, society, technology and arts. On Sunday afternoon Maria Furtwängler will honour a creative and successful businesswoman and award her with the annual Aenne Burda Award for Creative Leadership.
Extract from the speakers' list

DIGITAL:
Numerous leading companies and successful start-ups will attend DLD 2011. Amongst them are Andrew Mason (Groupon), Nathalie Massenet (Net-a-Porter), Marc Benioff (Salesforce), Dennis Crowley (Foursquare), Facebook Co-Founders Sean Parker und Chris Hughes, Reid Hoffman (LinkedIn), Publisher Arthur Sulzberger (New York Times) und James Murdoch (News Corporation), Nikesh Arora (Google), Randi Zuckerberg und Dan Rose (Facebook), Padmasree Warrior, (Cisco), Jim Breyer (Accel), Werner Vogels (Amazon), Designer Claude Zellweger (HTC), Jason Calacanis (Mahalo), Lars Hinrichs, Michael Arrington (TechCrunch), Esther Dyson (Edventures), Beth Comstock (CMO GE), Stefan Glänzer (Angel Investor), Barry Silbert (Second Market), Susanne Klöß (Accenture) und Pete Cashmore (Mashable).
LIFE:
The list ranges from scientists, authors and human rights activists to music-managers. Among those are: Kevin Kelly (author of “What Technology Wants”), Professor of computer science David Gelernter, Eric Anderson (Space Adventures), Troy Carter (Manager Lady Gaga), as well as human rights activist Somaly Mam, Hubert Burda (Iconic Turn), Maria Furtwaengler (Actress), Juan Enriquez (Life Science Project), Deepak Chopra (Spiritual Leader) und David Agus (Navigenics).

DESIGN:
In 2011 artist, designer and architects will once again round up DLD. Including artist Olafur Eliasson, Hans-Ulrich Obrist (Serpentine Gallery), Bill Gross (Idealab), Bjarke Ingels (BIG) and Tino Sehgal (artist).

The event will be chaired by the Israeli investor Yossi Vardi and the publisher Hubert Burda and is taking place at the HypoVereinsbank Forum in Munich. The founders of the conference are Steffi Czerny and Dr. Marcel Reichart who established DLD in 2005.

DLD cooperates with numerous innovative companies like Mercedes-Benz, Microsoft, HP, Ernst & Young, Sky, Telefonica O2, Lufthansa, Strategy&brand and Deutsche Telekom.