UX Holiday Party! Yay!

We're happy to co-sponsor the Los Angeles User Experience Meetup party which will take place at
Tuesday, December 11, 2012
6:00 PM at 12012 West Pico Boulevard, Los Angeles, CA

cheers to Crystal Ehrlich for making it happen.

more information at
http://www.meetup.com/ia-55/events/90935852/

Feng-GUI featured at WebHostingGeeks serbo-croatian directory

Feng-GUI article translated to Serbo-Croatian language by Jovana Milutinovich from Webhostinggeeks.com
 
Since 2004, the WebHostingGeeks project has become the Internet's most widespread web hosting directory. Here they talk a lot about web development, networking and server security. To make things better they launched this science section with the free access to educational resources and important scientific material translated to different languages

Read more at http://science.webhostinggeeks.com/analiza-paznje

Feng-GUI presenting at DLD Tel-Aviv 2012

Rafael Mizrahi, Feng-GUI CEO will be presenting at DLD Tel-Aviv at:
23 Oct. 09:30 - 10:20 Advertising Paradigms. at Hall A

Moderated by:
Alon Carmeli – CEO, Babylon
Discussion:
Alexander Schwarz - VP of Business Development & Co-Founder, Softonic International
Keith Teare - CEO, Just.me Inc
Rafael Mizrahi – CEO, Feng-GUI
JJ Schmuckler – Chief of Staff, Y&R Advertising

24 Oct. 11:20 – 12:00 Innovation and Creativity Culture in Israel. at Hall B
Presentations by:
Yariv Bash - CEO and Co-Founder, SpaceIL
Rafael Mizrahi – CEO, Feng-GUI
Tamir Plachinsky – Project Manager, Ben Gurion Racing, Ben-Gurion University of the Negev
Rei Dishon - the Israeli burning man community, MidBurn

Feng-GUI featured at for Dummies.com

Feng-GUI free version is featured at "for Dummies".
The smart readers among you, should go for the premium version :)
Thank you dummies.com!

http://www.dummies.com/how-to/content/web-marketing-how-to-evaluate-layouts-with-a-heat-.html?cid=RSS_DUMMIES2_CONTENT

Innovative Thinking Inside The Box

You've probably been told before that you should "Think out of the box".
Well... you should also be creative while "thinking Inside the box"
Here is a quick Ignite presentation by Feng-GUI CEO, Rafael Mizrahi, presented at WPP Stream which outline few examples of why finding a solution for a problem should stay within the "problem's space", hence, "the box".

http://www.youtube.com/watch?v=dSCB3yCPDUA

Gestalt insights by strategic-planet using Feng-GUI

Have you ever wondered how to visually optimise your website?  The Gestalt theories of visual perception can help you: there are also online tools available to support the process. This blog will look at one of them and explain the principles behind Gestalt. It is also worth highlighting that this tool can also be used to test printed adverts.

http://www.strategic-planet.com/2012/08/visually-optimise-your-websites-and-adverts/
Thank you Alan!

SEOmoz, Cognitive SEO and Feng-GUI are sponsoring the SEOROI contest

SEOmoz, Cognitive SEO and Feng-GUI are sponsoring the SEOROI contest for SEOs to share their most creative and powerful tactics.
read more about the SEO contest and its prizes at SEO ROI website
http://seoroi.com/latest-news/announcing-advanced-seo-contest/

Feng-GUI featured at interaction-design.org

Interaction-Design.org is all about making research accessible. We deal with human-centered aspects of technology: Interaction Design, User Experience (UX), Human-Computer Interaction (HCI), Information Architecture (IA), Human Factors, Usability, and related fields.

We are happy to announce that Feng-GUI visual attention service is featured at interaction-design.org with a discount for site members.
http://www.interaction-design.org/products_and_services

BoagWorld: The big decisions about design and how to make them

Paul Boag podcast and article about the big decisions designers face and how to solve them.
One of the visual design elements is Flow and Paul is demonstrating how to use Feng-GUI attention analysis to evaluate the gaze path of the eyes which will view your design.

Flow 
A grid provides structure, however by itself it is not enough. The user’s eye has to be drawn around the page until it alights on the various screen elements we need them to pay attention to. In other words their eyes need to flow from one item to the next.
Creating flow can be achieved in lots of different ways. On boagworld.com I used colour, faces, illustrations and typography to make sure users were looking at the right items in the right order.

Paul Boag is the co-founder of the web design agency Headscape and host of the boagworld podcast.

Read the full story at http://boagworld.com/season/2/episode/s2e5/

How To Get Management Excited About Conversion Optimization

Jun 27, 2012 at 1:32pm ET by Brian Massey at http://searchengineland.com

As search marketers, your job is to generate traffic. More traffic means more sales. As we become more wise to the math of conversion, we begin to realize that it may make sense to shift some attention away from the unending search for higher click-through rates and toward getting higher conversion rates on our sites.

Two page analyzers we use are AttentionWizard and Feng-Gui. These services analyze a screen capture and tell you where your visitors eye is likely to fall when they first arrive. It simulates an eye-tracking study. Run your important pages through one of these and do the same with the equivalent page from your competitor’s site. You may learn that they are directing the eye more effectively.



read the whole article at http://searchengineland.com/how-to-get-management-excited-about-conversion-optimization-125949