Saturday, May 17, 2008

Sergey Brin at GarageGeeks

The GarageGeeks and Yossi Vardi invite you to a special garage party event: "GarageGeeks hosting Google"
Sergey Brin, Co-founder and President of Technology at Google,

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And
Meir Brand / Country Director, Israel
Yoelle Maarek / Director of Haifa R&D Center
Yossi Matias / Director of Tel-Aviv R&D Center
Riki Drori / Country Marketing Manager, Israel

The event will take place on Thursday May 15th, 21:30, Garage HQ (Hapeled 40, Holon).

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Reflections




 


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Thursday, May 15, 2008

DisrupTV convention



Feng-GUI for Videos will be demonstrate at DisrupTV convention (23 May). We will show how to predict people's attention in videos, commercials, and games.

Disrupt.TV is an un-conference intents to bring together Israeli and global Technology, content and creative talents that are taking part in creating the future of TV and media for sharing knowledge, exploring the opportunities and to spark new ideas about how TV and Video will change us and we will change TV.
It is aimed for people who are in the conjunction of Media, Content, Creative and Technology.

Tuesday, May 06, 2008

Contextual vs Behavior Targeting


An Eye Tracking study designed and analyzed by Next Century Media was carried out by PreTesting and TACODA.
That study shows that Behavioral Targeting averages 17% more Ad Looks than Contextual Targeting, and this average increases to 54% more Ad Looks after the first exposure.
In other words, as frequency builds, the same ad increasingly gets filtered out in the Contextual environment, but apparently as a result of surprise, the level of Ad Looking stays up in Behavioral.




The first Eye Tracking study ever conducted comparing Behavioral Targeting to Contextual Targeting finds that, on average, the same ads receive +17% more Looks when seen in unrelated-content sites, than when seen in sites specializing in the sale of those types of products.

After the first exposure, this +17% advantage for Behavioral over Contextual Targeting increases dramatically to +54%.

The fact that Behavioral Targeting, unlike Contextual Targeting, tends to build with frequency, suggests that there is a Surprise effect and that it does not wear out, and because of this repeat Surprise effect, the ad is given more chances to engage the user.


you can view the full report at
http://www.tacoda.com/success/research.php

TACODA conducted primary research to identify the demographics and behaviors of online 'heavy clickers.'
Who are the "Natural Born Clickers" and what is "the Invisible Hand" ?




The invisible hand is a metaphor coined by the economist Adam Smith to illustrate how those who follow their individual self-interests inadvertently stimulate the economy and assist society as a whole. There has been an invisible hand (or set of hands) that through self-interest have guided the development of online advertising, stimulated it through their innate curiosity and sometimes impulsive natures. This is the tale of a group of people who have had a profound impact on our lives as media planners and buyers. We've never known who they are or where they come from. We just knew that they were there, invisible, hiding within the numbers that make up our campaign report


you can view the video presentation and download the report at
http://www.tacoda.com/success/research.php