Tuesday, July 23, 2013

A/B challenger beat the original 196%

Hypotheses is the basis for A/B Testing.
Joni Lindgren, Web Analyst, using Feng-GUI during A/B variation plans.
Challenger beat the original 196%.


http://www.outfox.se/case-kth-ab-testa/

Wednesday, July 03, 2013

P&G Finds Orange Ads Work Better on Facebook



P&G billion-dollar hair-product brand has improved performance on those target metrics by 28% to 90% vs. the previous system of creative pretesting alone.

The brand makes discoveries that inform future creative. Those have included that white backgrounds don’t work well on Yahoo, orange is effective on Facebook and blondes get a better response than brunettes on some sites.


http://adage.com/article/digital/p-g-finds-orange-ads-work-facebook/232931/