Cognitive Load vs Focus and Approach vs Withdraw

More Insights by Neuromarketing AI Feng-GUI : Cognitive Load vs. Focus, Approach vs. Withdraw. Complexity: How complicated the stimuli. Focus: How distributed the gaze points. Approach/Withdraw: aggregated emotional and facial expressions.

Complexity vs. Focus

Complexity vs. Focus

What is the cognitive demand? (Complexity score) and How clustered or random is our focused attention? (Focus score)

Complexity, the opposite of Clarity is measured by the number of regions, corners and features in an image.

High visual clutter increases complexity and reduces clarity.

Focus, is calculated by the distribution of fixations as a measure of mental workload and our sensitivity to cognitive demand.