Sunday, June 15, 2008

Percentage of Web Page Text Read

on How Little Do Users Read?
by Jakob Nielsen's Alertbox, May 6, 2008:
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

read the whole article at

Sunday, June 01, 2008

Brain Scanner Can Tell What You're Looking At

Scientists have developed a computer model that predicts the brain patterns elicited by looking at different images -- a possible first step on the path to mind reading.

Image: University of California at Berkeley