Tuesday, August 28, 2007

Banner Blindness by Dr. Jakob Nielsen

An article by Dr. Jakob Nielsen from http://www.useit.com

The most prominent result from the new eyetracking studies is not actually new. We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or not it's actually an ad.

Users rarely look at display advertisements on websites. Of the four design elements that do attract a few ad fixations, one is unethical and reduces the value of advertising networks.

read the full article...

Sunday, August 26, 2007

website is under attack

The website is under attack since 26/8 21:30 and the service is unavailable.
Hope to return soon while increasing our scalability.

Thank you for your interest in Feng-GUI.

Feng-GUI at The 40 coolest free applications around

Seopher: reviewing and discussing Linux, internet marketing and blogging,
recommends Feng-GUI ViewFinder heatmap service in a list of 40 cool and free applications.


thanks Seopher!

Feng-GUI at Israel NRG newspaper

Feng-GUI at Israel NRG newspaper

thanks to Ophir Hechter for the news.

Tuesday, August 07, 2007

Issues of Saliency and Recognition in the Search for Web Page Bookmarks

Alex has published his great Masters Thesis on:
"Issues of Saliency and Recognition in the Search for Web Page Bookmarks"

to provide empirically-determined guidelines for web producers on how to title pages in order to optimise the recognition of bookmarks by users, and to increase the rate of revisitation as a result.