Monday, May 28, 2007

Google eye-counting video camera

Google unveiled an eye-counting video camera that could enable the company to extend its highly successful online business model to brick-and-mortar advertisers.

The Eyebox was developed by Xuuk Inc.(Kingston, Ontario).

Using its PageRank technology, Google (Mountain View, Calif.) has been able to collect revenue from advertisers based on the number of ads on which people are clicking.

Now with the Eyebox, Google can determine which billboards or products people are looking at (32 feet range) in mall corridors or on store shelves, and count them in the same manner that Google counts clicks for online ads.

Tuesday, May 15, 2007

Good-Gaze Attention heatmap

Stan, from lijit, just mailed me about a new Visual Attention service Germany called Good-Gaze.

goodgaze team are from the Cognitive Science department at Osnabrück university, Germany.

I have registered good-gaze service, and looking forward to see their heatmaps.
thanks! Stan

Friday, May 04, 2007

tobii new generation eye tracking

announced its launch of a new generation eye tracking hardware and analysis software.

Fundamental technology advances and new tools facilitate use of eye tracking and add substantial new values to usability and user experience studies. Making up a complete lab solution, the new products will be presented at CHI in San Jose CA, April 29.

Wednesday, May 02, 2007

15 must have web developer tools for beginners

Andrew Sellick, a Lead Interactive Developer working for a Digital Marketing agency called Green Cathedral. have put Feng-GUI ViewFinder service as one of the “15 must have web developer tools for beginners“
We are honored to be in one list with the other tools.
We will continue improving the ViewFinder heatmap service as the world’s first free digital cortex.

Surprising Studies of Visual Awareness

viscog - VisCog Productions and Visual Cognition Lab have released this amazing dvd which includes the famous "gorilla/basketball" video in 2003.

More clips can be found at the Lab: