Monday, May 28, 2007

Google eye-counting video camera

Google unveiled an eye-counting video camera that could enable the company to extend its highly successful online business model to brick-and-mortar advertisers.

The Eyebox was developed by Xuuk Inc.(Kingston, Ontario).

Using its PageRank technology, Google (Mountain View, Calif.) has been able to collect revenue from advertisers based on the number of ads on which people are clicking.

Now with the Eyebox, Google can determine which billboards or products people are looking at (32 feet range) in mall corridors or on store shelves, and count them in the same manner that Google counts clicks for online ads.