Saturday, December 03, 2016

Simplilearn Limitless Online Courses

In just a few days, I have finished Simplilearn's "Advanced Conversion Optimization" online course and I'm eager to take another course. Here's why:
When I first saw the course syllabus, I was intimidated by the amount of content and the time I probably would have to invest – I figured it would take twice the amount of time suggested in the course description – in order to finish it. But I was proven wrong. I finished it well within the 180 days access period, and worked on variety of interesting optimization projects.
The course presentations are delivered using simple English by top-of-the-line presenters. Reading and listening is smooth and clear. The voice over for the presentations is so descriptive that I had the course running in the background while performing other tasks. You can also play most of the course while on-the-go, like a podcast.

Feng-GUI is part of Simplilearn toolbox
One of the most exciting things was watching Bryan Eisenberg demonstrate how to use Feng-GUI.
I wanted to see just how big a role Feng-GUI would play in the entire conversion optimization process, and was pleasantly surprised by how Bryan used our tool to get visitors to engage more – in ways I hadn’t even expected!
If you’re reading my post you probably know that I am the founder of Feng-GUI. Feng-GUI is a tool that helps optimizing conversion goals and key visual messages. We aim to make landing page optimization a cinch; Feng-GUI shows you what people notice when they first visit your site, and even shows you how to keep visitors engaged and doing the things you want them to do.
During the course, I watched Bryan improve website conversion rates by increasing the visibility of call-to-action elements and banner advertisements. Bryan showed me how Feng-GUI, coupled with the usage of other conversion tools – I won’t try to explain this process, as I highly recommend that you take the course yourself – can rapidly increase the number of visitor who land on your website, click on an icon, and view/purchase/download your content. 
As Bryan said, you have to love a tool that can show your designer exactly how and why they are costing you money!

Becoming a Master
I thought I knew a lot about conversion optimization in particular, and digital marketing in general, but I learned so much from Bryan (he keeps a list of over 150 tools that can improve your website marketing efforts) and was so impressed by the course that I decided to further my knowledge by taking two other Simplilearn courses: The Digital Marketing Certified Associate (DMCA) training program, and the Digital Marketing Specialist Masters Program.
The DMCA is a certification training course is designed by a dream team of Silicon Valley professionals and thought leaders.
It teaches you the best practices in 11 of the most important digital skills:
     Search Engine Optimization
     Social Media Marketing
     Pay-Per-Click
     Conversion Optimization
     Web Analytics
     Content Marketing
     Mobile Marketing
     Email Marketing
     Programmatic Buying
     Marketing Automation
     Digital Marketing Strategy

And trains you to use 5 of the most popular digital execution tools:
     Google Analytics
     Google AdWords
     Facebook Blueprint
     Twitter Advertising
     YouTube Advertising
The course content is up to date and relevant to anyone who wants to improve their digital marketing skills or persuasive messaging techniques. At the end of the program, you will be ready to ace any certification exam you sit for.

Taking the course has generated some action items on my to-do list, and it also tweaked some of my personal beliefs. (It’s not necessary to post 24/7 on social media!)
To conclude: The course was very accessible, educational, and actionable.
 I took the Digital Marketing Specialist Masters Program course after having some experience with other courses, but it’s okay for beginners to take as it starts from the basics and then moves on to cover advanced topics. This course is an in-depth, comprehensive program that’s designed to teach you everything there is to know about digital marketing. It give you extensive project experience and the capability to manage and strategize digital marketing initiatives at scale.
The program provides access to 35+ live instructor-led training sessions conducted by expert trainers. You will also benefit from high quality e-learning content, multiple simulation exams, Q & A forums, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set.

Get Certified
After you have completed the program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.
You will also be prepared to breeze through the OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certification exams.
This is a great course to take if you wish to become a digital marketing expert and set up your own business or consultancy, or if you want a leadership position at a top digital strategy firm.
I highly recommend all the courses I have taken and recommend that aspiring digital marketers take them too!

Wednesday, November 09, 2016

Digital Marketing Specialist Masters Program




TL;DR Feng-GUI partners with Simplilearn and you get a discount coupon

Dear Digital Expert,

We at Feng-GUI would love to hear from you! We hope our tools are really helping you get greater ROI from your marketing efforts.
BUT, if you're trying to learn more about conversion optimization and digital marketing, READ ON!

Feng-GUI has become an affiliate of a digital marketing training and certification company called Simplilearn

 

Here's why: 

Simplilearn is one the largest professional certification and skills training companies.  The courses in their digital marketing category are designed by industry experts like Bryan Eisenberg, Brad Geddes, Stephane Hamel, Lilach Bullock etc.
They have fantastic, advanced courses covering SEOPPCSocial Media, and a course that teaches advanced material covering all of the core disciplines of digital marketing called Digital Marketing Specialist Masters Program.


Here are five reasons I think you should consider this:

  1. You will get career-building certification upon completion.
  2. It is the perfect way for continuing down the path to becoming an expert digital marketer
  3. I have personally vetted their material. 
  4. They're also the owners of Market Motive, another digital marketing training organization here in the US.
  5. We negotiated a HUGE 20% discount (save up to $200 depending on the course) for you.

Be sure to use Promo Code FENGGUI20

Friday, August 19, 2016

WebpageFX feedback to Feng-GUI


 
 "I'm absolutely blown away by how much information I found in such a short amount of time. With just five uses, I identified a major flaw in my company's content marketing strategy that I had no idea even existed. I can't wait to fix it — and it's all because of Feng-GUI. 
The best part isn't the results though — it's Feng-GUI's simplicity. There's so much contained in this one tool, and it's all intuitive for the user. I used it 25 times for different purposes, and at no time did I have to stop and figure out how I had to do something. It was already there. I can't think of any way to improve the UX." 

Christopher Zook, Marketing Specialist, WebpageFX 
more clients' testimonials and feedback at http://feng-gui.com/clients


Thursday, June 16, 2016

Thursday, December 10, 2015

Upgrading Server Security HTTPS SSL at Feng-GUI

Due and thanks to recent security changes done by Google Chrome 46 on Android, 
We've upgraded the HTTPS/SSL on Feng-GUI.com servers and services.

Here is an online test that verifies the HTTPS security quality of a server.
Before today's upgrade, we received F, and now its an A

Google helping to fade out old and weak encryption algorithms by prompting alerts at the browser.




Saturday, December 05, 2015

Dashboard is mobile friendly

Feng-GUI Dashboard is mobile friendly.
You can now use it on-site, taking pictures using your mobile phone and analyzing them immediately through the dashboard. all from your handheld device.


Wednesday, December 02, 2015

Fixations Data - Get to know your Areas of Interest

Fixation or visual fixation is the maintaining of the visual gaze on a single location. Our eyes constantly move in rapid bursts called saccades, with brief stops called fixations, during which we take in visual information through our fovea. Feng-GUI analysis report includes a list of fixations data related to each Area of Interest.
Time to first fixation - The time in seconds from when the stimulus was shown until the start of the first fixation within an Area Of Interest (AOI).
Fixation length - The length of the fixations in seconds within an AOI.
Fixation count - The number of fixations within an AOI.
Observation length - The total time in seconds for every time a person has looked within an AOI, starting with a fixation within the AOI and ending with a fixation outside the AOI.
Observation count - The number of visits and re-visits to an AOI.
Fixations before - The number of fixations before the participant fixated within an AOI for the first time.
Participant percentage - The percentage of participants that have fixated at least once within an AOI.