Better User Experience Podcast #9: An Interview with Feng-GUI CEO Rafael Mizrahi

by Ben Snyder

"A Better User Experience" (abetteruserexperience.com) website is a brilliant website with learning resources about: web usability, user testing, and building a better online user experience.

Here is an interview they had with Feng-GUI CEO, Rafael Mizrahi.

Listen to the interview at:
http://abetteruserexperience.com/2011/10/10/better-user-experience-podcast-9-an-interview-with-feng-gui-ceo-rafael-mizrahi/

DLD 2012 Conference

For the 8th time, Burda’s digital summit gathers international agenda setters in Germany and discusses topics of the digital world. This time DLD12 will take place on January 22nd until 24th, 2012 at the HVB Forum in Munich

CEO Rafael Mizrahi will attend the DLD Conference from January 22-24 in Munich.

Feng-GUI partners SimilarSites.com

SimilarSites.com Launches New Competitive Intelligence Features!

Tel Aviv, December 19, 2011 - After launching at the beginning of 2009, SimilarSites.com has been the leading place to find competitive and similar sites for any website around the web. Reaching millions of unique users per month, the company recently rolled out a major make over and added new features to deliver even better results. Visitors to the website can now use these tools for a variety of competitive intelligence analysis. Here is an overview of the new offerings:

Eye Tracking Heatmap

SimilarSites.com partnered with Feng-GUI, a visual analysis company, to incorporate their eye tracking simulation into the SimilarSites results. The new “Heatmap” tab shows a screen shot of a website’s homepage along with the corresponding color-coordinated image which predicts how a human eye views the website upon first arrival. Heatmaps for four similar websites are also shown which makes for easy competitive comparisons.

Knowing that on average, website owners only have 5 seconds to capture users attention, this technology enables webmasters to optimize the placement of content to maximize the chances of capturing users attention.




Enhanced Results

SimilarSites.com has made changes to its algorithm that deliver more targeted similar website recommendations. Websites are now characterized by specific tags, leading to a convenient browsing experience, ideal for competitive research. The “Also Visited” results, which SimilarSites.com is one of the few websites around the web that provides this service, delivers a list of 10 websites that a person who visits a website is also likely to visit. The results are calculated and show their corresponding Affinity Score, a measurement of the likelihood that someone is going to visit another specific website. Lastly, the Top Sites results have also been improved which show a birds eye view of up to 25 similar websites based on a related topic or category.




Keyword Density

Keyword Density measures how many times a specific word is used on a webpage in comparison to the total amount of text on that specific page. It can be used to gauge the quantity of specific content used in a website, which can play a major role in page rank and search positioning.

The revamped SimilarSites.com results calculate and show the keyword density for a website’s top 15 terms. With the click of a button, a user can find similar websites that also share Keyword Density for a specific word. The comparative feature can be used to understand which websites share similar keywords.



Overall, these improvements have made Similarsites a more resourceful tool for anyone doing competitive Internet research. Visit SimilarSites.com to see the new changes and start discovering similar websites today.

SEO ROI Beginner’s Guide To Remote Usability Testing

The Beginner’s Guide To Remote Usability Testing: Increase Conversion In 30 Days With No Experience
by Gabriel Goldenberg, SEO ROI

Q: What is usability testing? What is remote usability testing?
A: Usability testing is the process of having people interact with a website and provide feedback on it. The purpose of this testing is to find out why users are using the site as they are.

The value in understanding why users behave a certain way is that you get actionable insight, which raw data on what users are doing doesn’t tell you. You can see what’s tripping up users and fix it!

read the full article at SEO ROI
http://seoroi.com/seo-roi-quality/beginners-guide-remote-usability-testing/

Feng-GUI Empower Designers to Make the World a Better Looking Place

Designers and Advertisers are using Cutting Edge Copy-Testing Technology to Increase Visual Effectiveness

Feng-GUI, a pioneer in measuring visual effectiveness, today announced great new features and more affordable pricing for its attention analysis service. Feng-GUI simulates human vision and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at.

This offers designers, advertisers and creatives, a pre-testing and copy-testing tool that predicts performance of an image and video, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.



Feng-GUI has added Gaze Plot, Opacity and Areas of Interest (AOIs) reports to its Attention Analysis service which measures the performance of design in websites and advertisement. The Gaze Plot, Opacity and AOIs reports are familiar for those of you who are using eye-tracking. Having these reports within Feng-GUI Dashboard enhances the analysis possibilities and gives the designer more details about how the viewers perceive what they see.



"Feng-GUI service is now faster and cheaper than before," said Rafael Mizrahi, Feng-GUI CEO.
"The recent service update includes improvements to our IT systems and provides faster response time to Dashboard and Web API customers.
Feng-GUI systems are now more scalable and we want to share this success with you and let you use Feng-GUI even more, and under the same price.
Therefore, we have doubled the credits for all packages, reducing the price from $5 per image to $2.5 per image."


About Feng-GUI
Feng-GUI’s mission is to create technologies and services that empower designers and advertisers to effectively analyze attention and attraction in visuals.

Feng-GUI services are used by more than 600 clients around the world including global leaders such as: WSI, McCann Erickson and Publicis.
For more information, visit http://www.Feng-GUI.com

Feng-GUI presenting at DLD Tel Aviv 2011

DLD (Digital - Life - Design) is a global conference network on innovation, digital media, science and culture. It connects business, creative and social leaders, opinion-formers and investors for crossover conversation and inspiration.

DLD Tel Aviv Summit is one of the events of Tel Aviv Festival.

DLD hosts were kind to invite Rafael Mizrahi, CEO at Feng-GUI to present at the following panels.

1 November
14:30 - 15:15 Brain Machine Interface
Moderated by:
Dr. Rafi Gidron - Chairman, Israel Brain Technologies; Former Co-Founder & Co-CEO, Precede and Chromatis
Discussion:
Rafael Mizrahi - GarageGeeks; CEO, Feng-GUI
Amnon Demri - Engineer and Entrepreneur
Prof. Nathan Intrator - Tel Aviv University
Imad Younis - President & CEO, Alpha Omega


Rafael Mizrahi presenting at Brain Machine Interface

Pick a StartUp - Showcasing Israeli Start-up companies at DLD festival
Out of all the digital Start-Up companies registered to this event, thirty companies will be randomly picked out to pitch its idea and will have the opportunity to give a 5 minute presentation each to to the audience which will include VC’s, Angels, leaders and executives of digital community.

Moderated by:
Vladimir (Vova) Soroka - Global Technology Unit (GTU) Leader, IBM
Commentators:
Yair Goldfinger - Co-founder & CEO, newCo; Co-founder, ICQ; Founder, Dotomi
Shimon Shocken - Computer Scientist Professor, IDC Herzliya
Stephanie Czerny - Managing Director, DLD Media & Ventures, Co-Founder DLD Conference
Marcel Reichart - Managing Director, DLD Media & Ventures, Co-Founder DLD


Feng-GUI presentation at Pick a StartUp


Feng-GUI presentation at Pick a StartUp

GarageGeeks and Yossi Vardi Meet the Industry Leaders at DLD Tel Aviv

In the DLD festival the GarageGeeks and Yossi Vardi will host "Meet the Industry Leaders" party.
We are inviting the entire entrepreneur community to meet with the leaders of the digital media industry.

This event will create a unique opportunity for leaders of the industry to connect with the next generation of leading entrepreneurs and potential business partners.
Moderated by Dr. Yossi Vardi – Co-Chairmen, DLD Tel Aviv Summit

* Christian Hernandez Gallardo – Director, Platform Partnerships EMEA, Facebook
* David Lawee – VP, Corporate Development, Google
* Dan Powers – Global VP Sales and Business Development, Amazon
* Dr. Hubert Burda – Co-Chairmen, DLD Tel Aviv Summit
* Haran Sold – Chief Strategy Officer, Alcatel-Lucent
* Arkady Volozh – Founder, Yandex
* Bhavneet Singh – Managing Director and Executive VP, MTV International


Rafael Mizrahi presenting at GarageGeeks party

Design Shack: mastering user attention with feng-gui

Written by Joshua Johnson, Published On 1st November 2011.
Filed in Design Shack.

page layout is much more involved than merely arranging the elements in a way that looks pretty. It’s about willfully structuring a message and user experience that meets a set of established goals. Too often designers stick elements in wherever they seem to fit with zero thought as to how it might disrupt the flow of information on the page.

Tools like Feng-Gui are a huge help in your quest to learn to structure yohttp://www.blogger.com/img/blank.gifur designs in a logical and effective way.

continue reading at DesignShack:
mastering user attention with feng-gui

Bryan Eisenberg lists Feng-GUI as one of the 3 conversion optimization tools

source: aimClear

Bryan Eisenberg ,conversion optimization guru, lists Feng-GUI, out of 150 tools, as one of the 3 conversion optimization tools he wouldn’t want to live without.
The other two tools are UserTesting.com and BoostCTR

Next month at Search Engine Strategies Chicago 2011, Bryan will take the stage on Day 1 to contribute his insightful two cents to the Conversion Tools of the Master Craftsman session.


Thanks! Bryan. We are flattered.

read the interview at aimClear blog

http://www.aimclearblog.com/2011/10/27/usability-tools-personas-speed-talkin-tactics-inside-the-brain-of-bryan-eisenberg/

Using Feng-GUI in Determining Your Website’s Critical Path

Ben Snyder and Newman Lanier from Better User Experience blog, exploring Feng-GUI feedback during a redesign of a web page flow through a critical path towards higher conversions.

"What we were hoping to see was a visual narrative that made sense. In our original test, the gaze-plot was all over the place. Now that we’ve put the most important things out front and center, we should see the gaze-plot be a lot more orderly, an indication of understanding."

read the full article at
http://betteruserexperience.wordpress.com/2011/10/05/using-feng-gui-in-determining-your-websites-critical-path/

Homepage Design: The Tip To Top All Best Practices

by SEO Roy

Mobile websites’ homepages beat the pants off regular websites’ homepage designs at achieving a homepage’s goal: driving the visitor deeper into the site.
Q: Why are the homepage designs of mobile sites so much more effective than the design of ordinary homepages?

A: The reduced space on mobile screens forces choices in what to display, and this is especially true on the homepage.

read more at
http://seoroi.com/seo-roi-quality/homepage-design-best-practices/