Saturday, September 01, 2018

AVON Cosmetics and SalesBrain predictive eye tracking

Feng-GUI predictive eye tracking is a powerful tool to understand the neurobiological basis of visual processing.

"AVON Central Europe used predictive eye tracking and NeuroMap to assess the final spread advertising of an oil hair care product. We have performed many training workshops and studies for AVON worldwide, most involving the use of predictive eye tracking (PET) data to help executives become more effective at creating and deploying ads.
We have taught numerous teams of product managers, designers, and marketers how to interpret PET maps using NeuroMap™. Obviously, performing a true eye tracking (TET) study with real subjects would yield more accurate data. However, the cost and time it takes to perform true eye tracking studies is an issue when you produce a huge volume of ads each month. "

Dr. Christophe Morin | CEO, Chief Pain Officer

read the case study at

Tuesday, June 26, 2018

MIT Benchmark puts Feng-GUI at the Forefront of Innovative Design

Massachusetts Institute of Technology (MIT), the best university of technology in the world, has reviewed the accuracy of Feng-GUI attention algorithm as part of its Saliency Benchmark.

Feng-GUI scores 83% similarity to predicted eye-tracking at the MIT CAT2000 test.
The baseline of the test is how humans predicts eye-tracking of other humans, and their score is 90%.
Using this scale, puts Feng-GUI at the score of 92% similarity to real eye-tracking.

The CAT2000 benchmark results page.

About the benchmark
"Saliency modeling has been an active research area in computer vision for about two decades.
Existing state of the art models perform very well in predicting where people look in natural scenes.
There is, however, the risk that these models may have been overfitting themselves to available small scale biased datasets, thus trapping the progress in a local minimum.
To gain a deeper insight regarding current issues in saliency modeling and to better gauge progress, we recorded eye movements of 120 observers while they freely viewed a large number of naturalistic and artificial images.
Our stimuli includes 4000 images; 200 from each of 20 categories covering different types of scenes such as Cartoons, Art, Objects, Low resolution images, Indoor, Outdoor, Jumbled, Random, and Line drawings.
We analyze some basic properties of this dataset and compare some successful models.
We believe that our dataset opens new challenges for the next generation of saliency models and helps conduct behavioral studies on bottom-up visual attention."

Ali Borji, Laurent Itti.
CAT2000: A Large Scale Fixation Dataset for Boosting Saliency Research
[CVPR 2015 workshop on "Future of Datasets"]

Tilke Judd, Fredo Durand, Antonio Torralba.
A Benchmark of Computational Models of Saliency to Predict Human Fixations [MIT tech report 2012]

Thursday, May 10, 2018

Feng-GUI and GDPR - Our Commitment to Data Privacy

We are updating our Privacy Notice to reflect changes we’ve made to strengthen your privacy rights.

This is part of our ongoing commitment to be transparent about how we use your data and keep it safe. We have included changes to address the new standards introduced by the European data protection law known as the General Data Protection Regulation (GDPR).

Feng-GUI is committed to compliance with the General Data Protection Regulation (GDPR), which will go into effect May 25, 2018.
The regulation contains the most significant changes to European data privacy legislation in the last 20 years. It is designed to give EU citizens more control over their data and seeks to unify a number of existing privacy and security laws under one comprehensive law.

Our customers can trust that Feng-GUI has made GDPR a priority and has devoted significant and strategic resources toward our efforts to comply with GDPR.
This post outlines our approach and progress to date.

Like many other software companies, we are implementing our company-wide GDPR compliance strategy leading up to May 25, 2018 and beyond.

The General Data Protection Regulation 2016 replaces the EU Data Protection Directive of 1995 and supersedes the laws of individual Member States that were developed in compliance with the Data Protection Directive 95/46/EC. Its purpose is to protect the "rights and freedoms" of natural persons (i.e. living individuals) and to ensure that personal data is not processed without their knowledge, and, wherever possible, that it is processed with their consent.

Tuesday, April 17, 2018

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

What if you could scientifically convince anyone to close more business, promote your ideas or win an argument at home?
This question has fascinated me for over 30 years.

SalesBrain new book, "The Persuasion Code" is based on 16 years of neuromarketing services SalesBrain have delivered in over 40 countries.
Authors: Christophe Morin and Patrick Renvoise

It reveals:
* 300 scientific citations
* 30 SalesBrain Customer Case studies
* 6 Primal biases that rule our buying decisions
* 2 brain systems involved in processing persuasive messages
* 1 proven persuasion model based on neuroscience: NeuroMap(TM)

 The book unveils the first persuasion model based on neuroscience and neuromarketing studies ever published.
For pre-order and more information, go to

Interested in a workshop or keynote speech on the Persuasion Code, email directly to

Thursday, March 29, 2018

Neil Patel - Feng-GUI is one of the three tools for your marketing campaign

Neil Patel - Marketing Guru - Neuromarketing: Learn How You Think and Use It to Your Favor

Here are three tools for you to have more of this knowledge to keep track of the results of your marketing campaign.

Feng-GUI simulates human vision for the first 5 seconds of a visit to the site and creates algorithm-based heat maps showing where the look has stopped for longer.

Using categories such as "hot" and "cool", the Feng-GUI report delivers an analysis where you can know in which areas of the page the user's attention is focused.

This allows you to optimize layout, identify weaknesses, and improve performance.

With Labs Media you have a heat map of your site showing areas with clicks between warm colors and cool colors. This is an application to be installed, unlike Feng-GUI which is an online tool.

Labs Media shows the data of your page by date, with option in Portuguese. This is an excellent tool to control the behavior of your customers.

Finally, we have Google Analytics , old known to everyone.

Portuguese article

English translated page

Neil Patel is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur 

Predictive Heatmap and How It Influences the Work of Graphic Designers

Well! Graphics Designing has always been a creative and imaginative job. It might have many aspects, but the only goal of a designer is to provide such designs that tempt the user to indulge in it. Throughout much of the designing history, graphic designers have relied merely on experience, gut feeling and real human visual to decide which part of their design requires more attention and which one requires less. Until very recently, the case had been more or less the same when companies like Attention Wizard and Israeli Feng- GUI (GUI stands for Graphic User Interface) introduced an algorithm that calculates which part of the design is more relevant (where eyes provide higher attention) and which one is less, thus decreasing load from the graphic designers in imagining the parts to put emphasis on their design.


Wednesday, November 22, 2017

Feng-GUI Dashboard V6 preview

Feng-GUI dashboard V6 is scheduled to be released by January 2018.

New File Manager

The most prominent feature is the replacement of the bottom carousel with a file manager.


The file manager enables you to organize your images in directories.
You can create, rename, delete and move directories.

API updates

  • Additional file operations methods added to the API
    GetDirectories, GetFiles,MoveFile, MoveDirectory, DeleteDirectory, DeleteFile, CopyDirectory, CopyFile.
  • The GetImageAOIs method will become obsolete and you are encouraged to use the new file operation methods instead.
  • ImageAttention method return HeatmapInfo.OutputImage is now in the format /ImageId_heatmap.png
  • ImageAttention method used to create a new ImageId GUID on every analysis.
    From API version 6, the ImageId remains the same from image upload and through every image analysis.

Saturday, September 23, 2017

Feng-GUI What's in it for me

What's in it for me

Feng-GUI is the fast, cheap, reliable way to ensure users see what you want them to see on your designs. Upload and test any image with our easy-to-use interface – our algorithmic model will predict how your visuals will be perceived by the viewers.
Each test produces few reports showing where user attention will be focused, enabling you to hone your designs to ensure users see exactly what you want them to see.

  • Test your designs before they go live
  • Generate reports to see where user attention will be focused
  • Learn the strengths of your designs and what needs to change
  • Improve your designs until they are achieving their goals

Why you need Feng-GUI

The only way to know whether your designs are working effectively is to test them. Our reports graphically show what is working on your design and what is not. Empowering you to make crucial design decisions based on facts and not subjectivity or intuition.
  • Understand where users will focus attention on your designs: Make sure you are achieving your goals
  • Discover whether visual elements will be seen in the right order: Ensure your marketing message is being heard
  • Validate your designs with clear evidence of what works and what doesn't: Base design decisions on facts about user behavior, not assumptions
  • Save time and money by testing designs before they go live: Remove any costly design errors before it's too late
Our reports place the user at the centre of your design process. Only by understanding how the user sees your design can you be sure you are getting your message across.

Saturday, December 03, 2016

Simplilearn Limitless Online Courses

In just a few days, I have finished Simplilearn's "Advanced Conversion Optimization" online course and I'm eager to take another course. Here's why:
When I first saw the course syllabus, I was intimidated by the amount of content and the time I probably would have to invest – I figured it would take twice the amount of time suggested in the course description – in order to finish it. But I was proven wrong. I finished it well within the 180 days access period, and worked on variety of interesting optimization projects.
The course presentations are delivered using simple English by top-of-the-line presenters. Reading and listening is smooth and clear. The voice over for the presentations is so descriptive that I had the course running in the background while performing other tasks. You can also play most of the course while on-the-go, like a podcast.

Feng-GUI is part of Simplilearn toolbox
One of the most exciting things was watching Bryan Eisenberg demonstrate how to use Feng-GUI.
I wanted to see just how big a role Feng-GUI would play in the entire conversion optimization process, and was pleasantly surprised by how Bryan used our tool to get visitors to engage more – in ways I hadn’t even expected!
If you’re reading my post you probably know that I am the founder of Feng-GUI. Feng-GUI is a tool that helps optimizing conversion goals and key visual messages. We aim to make landing page optimization a cinch; Feng-GUI shows you what people notice when they first visit your site, and even shows you how to keep visitors engaged and doing the things you want them to do.
During the course, I watched Bryan improve website conversion rates by increasing the visibility of call-to-action elements and banner advertisements. Bryan showed me how Feng-GUI, coupled with the usage of other conversion tools – I won’t try to explain this process, as I highly recommend that you take the course yourself – can rapidly increase the number of visitor who land on your website, click on an icon, and view/purchase/download your content. 
As Bryan said, you have to love a tool that can show your designer exactly how and why they are costing you money!

Becoming a Master
I thought I knew a lot about conversion optimization in particular, and digital marketing in general, but I learned so much from Bryan (he keeps a list of over 150 tools that can improve your website marketing efforts) and was so impressed by the course that I decided to further my knowledge by taking two other Simplilearn courses: The Digital Marketing Certified Associate (DMCA) training program, and the Digital Marketing Specialist Masters Program.
The DMCA is a certification training course is designed by a dream team of Silicon Valley professionals and thought leaders.
It teaches you the best practices in 11 of the most important digital skills:
     Search Engine Optimization
     Social Media Marketing
     Conversion Optimization
     Web Analytics
     Content Marketing
     Mobile Marketing
     Email Marketing
     Programmatic Buying
     Marketing Automation
     Digital Marketing Strategy

And trains you to use 5 of the most popular digital execution tools:
     Google Analytics
     Google AdWords
     Facebook Blueprint
     Twitter Advertising
     YouTube Advertising
The course content is up to date and relevant to anyone who wants to improve their digital marketing skills or persuasive messaging techniques. At the end of the program, you will be ready to ace any certification exam you sit for.

Taking the course has generated some action items on my to-do list, and it also tweaked some of my personal beliefs. (It’s not necessary to post 24/7 on social media!)
To conclude: The course was very accessible, educational, and actionable.
 I took the Digital Marketing Specialist Masters Program course after having some experience with other courses, but it’s okay for beginners to take as it starts from the basics and then moves on to cover advanced topics. This course is an in-depth, comprehensive program that’s designed to teach you everything there is to know about digital marketing. It give you extensive project experience and the capability to manage and strategize digital marketing initiatives at scale.
The program provides access to 35+ live instructor-led training sessions conducted by expert trainers. You will also benefit from high quality e-learning content, multiple simulation exams, Q & A forums, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set.

Get Certified
After you have completed the program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.
You will also be prepared to breeze through the OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certification exams.
This is a great course to take if you wish to become a digital marketing expert and set up your own business or consultancy, or if you want a leadership position at a top digital strategy firm.
I highly recommend all the courses I have taken and recommend that aspiring digital marketers take them too!