Monday, March 23, 2015

Cirque du Soleil Sama-Sama Live Experience

Its official, Sama-Sama (Feng-GUI client) and Cirque du Soleil have announced a business partnership. 
During 2014, We helped Sama-Sama build and implement several interactive musical instruments. 
We're under NDA. Cannot post more pictures. 
You'll have to experience it for yourself.

Monday, March 16, 2015

FENG-GUI Forms Supplier Partnership with WSI

Tel Aviv, March 11, 2015 - Feng-GUI, a leading provider in measuring visual effectiveness of websites and Ads, is pleased to announce their latest partnership as a global supplier partner of WSI (We simplify the Internet).
WSI, the world’s leading digital marketing company, provides affordable Internet solutions to small and medium-sized (SMBs) business owners through a network of over 1,500 franchisees in 87 countries. The WSI consultants have added Feng-GUI's visual optimization services to their line of product offerings that will empower small to medium-sized business owners to design better websites that achieve greater results.

WSI Consultants will have ability to measure the visual performance of landing pages, even before they air, and with no IT requirements, by analyzing levels of attention, call to action effectiveness and placement, as well as how the page individual elements are perceived through Feng-GUI dashboard. This will enable website owners to improve landing page conversion rates by increasing the visibility of call to actions elements.

When asked the benefit such a partnership will bring to WSI, Rafael Mizrahi, Co-founder & CEO, Feng-GUI commented, “Feng-GUI has been already proved, by over 70 WSI ICs, to be a great instrument for attracting new prospects and interesting existing customers in website design changes. We have been serving WSI ICs for over 3 years, so joining the WSI network was the obvious thing for us to do and we are very excited to bring more value to the ICs and their customers.”

The WSI Feng-GUI partnership will offer Feng-GUI the benefit of growing its customer base through access to WSI’s unparalleled network of consultants across 80 countries (the largest of its kind) who are already implementing conversion optimization solutions for their clients.

About Feng-GUI:
Feng-GUI, a pioneer in measuring visual effectiveness, simulates human vision and creates measurement reports that predict what a real human would be most likely to look at.
Media agencies and independent designers use Feng-GUI to identify weak spots within websites and Ads and to improve performance, location of brand and emphasis key messages.

Feng-GUI visual measurement services are used by 30,000 professionals and 1,500 clients worldwide, across all media channels, from print, signage and packaging, to digital and display campaigns, including prominent firms such as: WSI, Bruce Clay (Omnicom), Walker Sands Digital, OgilvyOne (WPP), McCann Erickson (Interpublic) and Publicis.

For more information, visit

About WSI – We Simplify the Internet:
WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2013, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA).

For more information, visit

Sunday, March 15, 2015

Feng-GUI Dashboard V5 is here

Feng-GUI Dashboard V5 is here: 
* Responsive layout for desktop and mobile.
* Export reports as an Acrobat pdf report.
* Scan website URL for annual accounts.
* Custom watermark.
* Less clicks for more functionality.
* Better, Faster, Stronger

Tuesday, March 10, 2015

Using Heatmaps to Improve Usability and Conversions

by Charles Costa at SitePoint / Design & UX

Traditional site analysis tools always provide you with valuable insights into how popular your content is and the length of time users spend on your site. However even the best analysis tools are limited in the information they report.

Fortunately you can use heatmap and mouse tracking tools to gain insights into the minds of your users without the expense of setting up formal focus groups. Aside from being cost effective, heatmap tools have an advantage over focus groups because the user is naturally interacting with your product, often unaware that they are being watched.

Thursday, January 08, 2015

Feng-GUI dashboard V5 preview

Feng-GUI dashboard V5 preview. 
Bootstrap is coming. 
This February.

Sunday, August 03, 2014

7 Tools That Significantly Increase Website Conversion

7 Tools That Significantly Increase Website Conversion
by Darryl Stevens at DigitechWebDesignAustin

Do you find yourself in any of the following categories?
  1. “I receive a lot of traffic from the search engines, but they never turn into customers”
  2. “I pay for my traffic through pay-per-click platforms such as Google Adwords, but I don’t know if it’s working”
  3. “I don’t get that much traffic, and I need to make every visitor count”
Obtaining traffic is half the battle – however, the other half – converting that traffic, is an art form in itself. After testing and trying out dozens of tools, we have came to the conclusion that there are 7 main tools that the average business owner should not do without!
- See more at:

Top 10 tools for better understanding users

Top 10 tools for better understanding users by
Paul Boag at headscape UK :
On the first episode of season 10 we look at the top 10 tools for better understanding users. There really is no excuse not to test!
"... the main reason I use Feng-GUI is if I am having trouble with a client that is looking at a design and is going, oh, I don’t like it this way for whatever reason they have. Feng-GUI is a kind of an impartial thing, you can upload your image to Feng-GUI, you can show it to the client and go, look, they are looking at the things in the order we want them to."

Headscape is a digital agency co-founded by Marcus Lillington, Chris Scott, and Paul Boag. We guide organisations through the planning, implementation and evolution of their digital strategy.

 read the article at

Tuesday, July 15, 2014

Conversion Rates – Why Bing needs to pick up their game

David Robertson at undertook a number of tests on both Google and Bing search interfaces on mobile and desktop devices through Feng-GUI.
Increasing your conversion rate is a truly important component of managing a website. As you are proactively tuning your website to increase sales or whatever you consider as a conversion - without increasing the number of visitors you receive. Often small changes to the layout or the color of a button, or changing the words on the button will increase your conversion rates. But you really need to do some precursor work and testing.

Read the full article at:

Thursday, July 03, 2014

14 CRO Gurus Share Favorite Optimization Tools

14 CRO Gurus Share Favorite Optimization Tools, and among them is CRO Guru & New York Times Best-Selling Author Bryan Eisenberg who lists Feng-GUI at favorite CRO tools.

Bryan also shares a video showing you how to use Feng-GUI dashboard.
Thanks! Bryan.
read the article at