Tuesday, July 03, 2012

How To Get Management Excited About Conversion Optimization

Jun 27, 2012 at 1:32pm ET by Brian Massey at http://searchengineland.com
As search marketers, your job is to generate traffic. More traffic means more sales. As we become more wise to the math of conversion, we begin to realize that it may make sense to shift some attention away from the unending search for higher click-through rates and toward getting higher conversion rates on our sites.
Two page analyzers we use are AttentionWizard and Feng-Gui. These services analyze a screen capture and tell you where your visitors eye is likely to fall when they first arrive. It simulates an eye-tracking study. Run your important pages through one of these and do the same with the equivalent page from your competitor’s site. You may learn that they are directing the eye more effectively.

read the whole article at http://searchengineland.com/how-to-get-management-excited-about-conversion-optimization-125949