One of the visual design elements is Flow and Paul is demonstrating how to use Feng-GUI attention analysis to evaluate the gaze path of the eyes which will view your design.
A grid provides structure, however by itself it is not enough. The user’s eye has to be drawn around the page until it alights on the various screen elements we need them to pay attention to. In other words their eyes need to flow from one item to the next.
Creating flow can be achieved in lots of different ways. On boagworld.com I used colour, faces, illustrations and typography to make sure users were looking at the right items in the right order.
Paul Boag is the co-founder of the web design agency Headscape and host of the boagworld podcast.
Read the full story at http://boagworld.com/season/2/episode/s2e5/