Sunday, December 04, 2011

SEO ROI Beginner’s Guide To Remote Usability Testing

The Beginner’s Guide To Remote Usability Testing: Increase Conversion In 30 Days With No Experience
by Gabriel Goldenberg, SEO ROI

Q: What is usability testing? What is remote usability testing?
A: Usability testing is the process of having people interact with a website and provide feedback on it. The purpose of this testing is to find out why users are using the site as they are.

The value in understanding why users behave a certain way is that you get actionable insight, which raw data on what users are doing doesn’t tell you. You can see what’s tripping up users and fix it!

read the full article at SEO ROI