Monday, November 14, 2011

Feng-GUI Empower Designers to Make the World a Better Looking Place

Designers and Advertisers are using Cutting Edge Copy-Testing Technology to Increase Visual Effectiveness

Feng-GUI, a pioneer in measuring visual effectiveness, today announced great new features and more affordable pricing for its attention analysis service. Feng-GUI simulates human vision and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at.

This offers designers, advertisers and creatives, a pre-testing and copy-testing tool that predicts performance of an image and video, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.

Feng-GUI has added Gaze Plot, Opacity and Areas of Interest (AOIs) reports to its Attention Analysis service which measures the performance of design in websites and advertisement. The Gaze Plot, Opacity and AOIs reports are familiar for those of you who are using eye-tracking. Having these reports within Feng-GUI Dashboard enhances the analysis possibilities and gives the designer more details about how the viewers perceive what they see.

"Feng-GUI service is now faster and cheaper than before," said Rafael Mizrahi, Feng-GUI CEO.
"The recent service update includes improvements to our IT systems and provides faster response time to Dashboard and Web API customers.
Feng-GUI systems are now more scalable and we want to share this success with you and let you use Feng-GUI even more, and under the same price.
Therefore, we have doubled the credits for all packages, reducing the price from $5 per image to $2.5 per image."

About Feng-GUI
Feng-GUI’s mission is to create technologies and services that empower designers and advertisers to effectively analyze attention and attraction in visuals.

Feng-GUI services are used by more than 600 clients around the world including global leaders such as: WSI, McCann Erickson and Publicis.
For more information, visit