Tuesday, September 20, 2011

Homepage Design: The Tip To Top All Best Practices



by SEO Roy

Mobile websites’ homepages beat the pants off regular websites’ homepage designs at achieving a homepage’s goal: driving the visitor deeper into the site.
Q: Why are the homepage designs of mobile sites so much more effective than the design of ordinary homepages?

A: The reduced space on mobile screens forces choices in what to display, and this is especially true on the homepage.

read more at
http://seoroi.com/seo-roi-quality/homepage-design-best-practices/

Infographics or Articles: Which Type of Content is Best for Your Idea?



by Michael Erin Strong

Trusting your social experts is the key to success (if you’ve hired the right team, that is); but, how do you know that they’re right and not just opining blindly? Here is a simple guide to help you understand which content type is right for the topic or idea that’s been selected.
It is asymmetrical, either because objects are not on an invisible grid, or the balance is off. This can be fixed by pre-screening IGs with Feng Gui, and by using grid lines to align text and objects to invisible columns.
read more at
http://www.blueglass.com/blog/infographics-or-articles-which-type-of-content-is-best-for-your-idea/

The $300 Million Button



[While Luke Wroblewski was writing his well-received book, Web Form Design: Filling in the Blanks, he asked if I could think of an example where a change in a form's design made a noticeable difference in business. "You mean like $300 million of new revenue?" I responded. "Yes, like that." said Luke. So I wrote this article, which he published in his book.]

read How Changing a Button Increased a Site's Annual Revenues by $300 Million ?

Tuesday, June 21, 2011

GarageGeeks and Yossi Vardi hosting Stanley Fischer,Sir Ronald Cohen,David Fischer,Tom Rogers,Robert Stephens,Martin Varsavsky and Jimmy Wales



In our series “Meet the Industry Leaders”, Yossi Vardi and the GarageGeeks, in cooperation with DLD, invite you to a special session with:
  • Stanley Fischer, the Governor of the Bank of Israel
  • Sir Ronald Cohen, Founder of Apax
  • David Fischer, VP of Advertising and Global Operations at Facebook
  • Tom Rogers, President and CEO of TiVo
  • Robert Stephens, CTO of Best Buy and founder of The Geek Squad
  • Martin Varsavsky, Founder of Fon
  • Jimmy Wales, Founder of Wikimedia



Professor Stanley Fischer has been Governor of the Bank of Israel since May 2005. On May 1, 2010, Prof. Fischer was nominated Governor for a second term. Prior to joining the Bank of Israel, Prof. Fischer was Vice Chairman of Citigroup from February 2002 through April 2005. From 1994 to 2001 he was First Deputy Managing Director (the number 2 position) of the IMF. From 1973 to 1994 he was Professor of Economics in the MIT Department of Economics.

Sir Ronald Cohen is a pioneer of the UK venture capital industry, having co-founded Apax Partners in 1972, which went on to become the largest private equity firm in Europe. He was a founder, director and chairman of the British Venture Capital Association and a founder director of the European Venture Capital Association. He is also prominent in the social sector, as chair of the UK Social Investment Task Force and the Commission on Unclaimed Assets, as a donor and as founder of Bridges Ventures and the Portland Trust.

David Fischer is the VP of Advertising and Global Operations at Facebook and oversees sales, advertiser marketing, and customer operations throughout the world. He joined Facebook after over seven years at Google, where he was VP of Global Online Sales and Operations and was responsible for Google’s online sales channel, which represents the majority of Google’s customers worldwide. In that role, he helped build Google’s online advertising network into the largest in the world.

Tom Rogers is the President and CEO of TiVo Inc., the creator of and a leader in television services for digital video recorders (DVR). He holds this position since 2005. Before TiVo, Rogers was Chairman and CEO of PRIMEDIA Inc., which then was the leading targeted media company in the United States. Previously, Rogers was President of NBC Cable and EVP of NBC, as well as NBC’s chief strategist and founder of the leading news channel CNBC.

Robert Stephens is the CTO of Best Buy and founder of The Geek Squad. In April 1994, after 3 years of building flight and driving simulators at the Human Factors Research Laboratory of the University of Minnesota, he formed The Geek Squad with $200. In 2002, The Geek Squad acquired Best Buy and opened Geek Squad precincts in all Best Buy US and Canadian stores. Now, with over 25,000 Agents, The Geek Squad is now the world’s largest technology support company.

Martin Varsavsky is the founder and CEO of FON, the largest WiFi network in the world with over 4 million hotspots. Martin is an Argentine entrepreneur and philanthropist who founded highly successful companies such as Viatel, Jazztel and Ya.com. Martin also teaches at the Instituto de Empresa in Madrid, Spain and is President and Founder of The Varsavsky Foundation and the Safe-Democracy Foundation, and was Ambassador-at-Large of Argentina up to 2005.

Jimmy Wales is an Internet entrepreneur and wiki enthusiast, and founder of the Wikipedia project. In 1999, Jimmy had the concept of a freely distributable encyclopedia and founded Nupedia, by hiring philosopher Larry Sanger as editor-in-chief and assigning two programmers to write software for it. After two years of working with the Nupedia concept, that team opened Wikipedia to help channel content into Nupedia; Wikipedia became an instant success, but not in the envisioned way, and Nupedia was shut down. In 2003, Jimmy set up the Wikimedia Foundation, a non-profit organization, to support Wikipedia and its sister projects.
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The event will take place on: Thursday, June 23rd, 20:30 at GarageGeeks HQ, HaPeled 40, Holon
* This is a User Generated Dinner, so, bring some snacks and drinks to share with others.
* This event is also sponsored by DLD
* GarageGeeks is sponsored by Carmel Ventures and Gemini Israel Funds



facebook event http://www.facebook.com/event.php?eid=107079019384894

Tuesday, May 24, 2011

Sizzle Up Your Webpages: 7 Ways to Draw a Heat Map for Your Site



by http://www.link-assistant.com

All in all, heat maps help you locate hot spots on a webpage to stick an affiliate link, put up a banner or break your special offer. Also, click maps are normally quite precise and may provide valuable insight, for example - what particular word in your anchor text people normally click on, what part of your body text or image people mistake for a link, etc. In this post, we will dwell on some general rules that apply to heat maps and how you can create a heat map for your own website.

Read more at Link-Assistant.Com SEO Blog

Online Assessment Tools Electronics Marketers Can Use to See How Their Website Measures Up


Want to know how your website stacks up against your competitors?

Your website is the center of your online marketing activity. You spend a lot of effort driving people to it and measuring the Impressions, Clicks and Page Views resulting from your demand generation; but what about the site itself? Its design impacts user perception, conversions and search engine rankings. Today we give you some easy ways to measure how well your site design is holding up — and how it compares with your competitor's design.

continue reading at Supply Frame Media website

Power of Relevancy: The Biometric Impact of Online Advertising



via advertising.yahoo.com

Using biometric and eye-tracking measures, Yahoo! unveiled surprising results about consumers' non-conscious reactions to online display advertising across different targeting techniques.

read more at
http://advertising.yahoo.com/industry-knowledge/power-of-relevancy-insight.html

Monday, March 28, 2011

Mind Controlling the Angry Birds game

Using emotiv neuro-headset to control the Angry Birds game.
Mapping mouse movement and mouse left button click using emotive EmoKey KeyMap and GlovePIE.
Project members: Rafael Mizrahi, Anat Sambol



http://www.feng-gui.com/research/MindControlAngryBirds/

Monday, January 17, 2011

DejanSEO: Conversion Optimization With Predictive Heatmaps



David Iwanow (The Lost Agency) & Dan Petrovic (DejanSEO) Conversion Optimization session using Feng-GUI predictive attention heatmaps.

Conversion Workshop: EyeTracking, Heat Maps and Visual Clarity, Oh My!



Bryan Eisenberg is hosting a MarketMotive webinar on January 18th, EyeTracking, Heat Maps and Visual Clarity, Oh My!
You can
register for free.
We will take volunteer websites or landing pages, run a heat map analysis on them and provide feedback at the end of the webinar. Register now to get your page analyzed.
http://www.marketmotive.com/training/tutorials/conference-calls-and-workshops/conversion-workshop-eyetracking-heat-maps-and-visual-clarity-oh-my.html