Optimizing AdSense using Feng-GUI heatmap

Alex Barbadosa, from http://www.lessnau.com the AdSense blog, twits that

I changed the position of www.riojob.com.br Adsense on my CRT and jumped from 0.5% to 3.50%. Establish in-www.feng gui.com (Heat Map) evolving ...

optimize your AdSense location and style using Feng-GUI heatmap.

API documentation preview

We recently posted a preliminary and small version of documentation for Feng-GUI Services API.
We are very eager to receive feedback from members of the Beta community as they access this documentation over the next several weeks so we can use that feedback to improve our first API version to be released in October.

The API documentation can be found at
http://service.feng-gui.com/api.htm

The API is implemented as XML over HTTP (XML-RPC).
Send an XML Request and receives an XML response.
The XML-RPC Server Endpoint URL is:
http://service.feng-gui.com/xmlrpc/api.ashx
The Server Endpoint also contains automatic documentation of the API.

The guest credentials are:
username:guest
password:guest

Right now, the service API methods are partially-functional and your images appears at Feng-GUI.com MRU list.

Feng-GUI Web API services

Coming Soon ...
Over the last months we are working on a new platform that will enable you to use Feng-GUI attention and attraction technologies through web services.

Members of the Private Beta group will have access to the specifications draft of the API and benefit the option to ask for changes and modifications before we finish the implementation.

Feng-GUI open web Application Programming Interface (API for short) means that anyone (well, right now, only members of the Beta program) can write their own program to integrate Feng-GUI technologies and services in new and different ways. For example, you could automate usability testing, Optimize your Ad placement , create a Photoshop plugin, etc'.

Percentage of Web Page Text Read

useit.com

on How Little Do Users Read?
by Jakob Nielsen's Alertbox, May 6, 2008:

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

read the whole article at http://www.useit.com/alertbox/percent-text-read.html

Brain Scanner Can Tell What You're Looking At

Scientists have developed a computer model that predicts the brain patterns elicited by looking at different images -- a possible first step on the path to mind reading.

Image: University of California at Berkeley
read more at http://www.wired.com/science/discoveries/news/2008/03/mri_vision

Sergey Brin at GarageGeeks

The GarageGeeks and Yossi Vardi invite you to a special garage party event: "GarageGeeks hosting Google"
Sergey Brin, Co-founder and President of Technology at Google,

And
Meir Brand / Country Director, Israel
Yoelle Maarek / Director of Haifa R&D Center
Yossi Matias / Director of Tel-Aviv R&D Center
Riki Drori / Country Marketing Manager, Israel

The event will take place on Thursday May 15th, 21:30, Garage HQ (Hapeled 40, Holon).

Reflections

• http://thenextweb.org/2008/05/17/sergey-brin-about-the-israeli-start-up-scene-video/


• http://hitech.themarker.com


• http://www.globes.co.il/news/article.aspx?did=1000342562&fid=594


• http://www.nrg.co.il/online/16/ART1/734/327.html


• http://news.walla.co.il/?w=//1282861

 

DisrupTV convention

Feng-GUI for Videos will be demonstrate at DisrupTV convention (23 May). We will show how to predict people's attention in videos, commercials, and games.

Disrupt.TV is an un-conference intents to bring together Israeli and global Technology, content and creative talents that are taking part in creating the future of TV and media for sharing knowledge, exploring the opportunities and to spark new ideas about how TV and Video will change us and we will change TV.
It is aimed for people who are in the conjunction of Media, Content, Creative and Technology.

Contextual vs Behavior Targeting

An Eye Tracking study designed and analyzed by Next Century Media was carried out by PreTesting and TACODA.
That study shows that Behavioral Targeting averages 17% more Ad Looks than Contextual Targeting, and this average increases to 54% more Ad Looks after the first exposure.
In other words, as frequency builds, the same ad increasingly gets filtered out in the Contextual environment, but apparently as a result of surprise, the level of Ad Looking stays up in Behavioral.

The first Eye Tracking study ever conducted comparing Behavioral Targeting to Contextual Targeting finds that, on average, the same ads receive +17% more Looks when seen in unrelated-content sites, than when seen in sites specializing in the sale of those types of products.

After the first exposure, this +17% advantage for Behavioral over Contextual Targeting increases dramatically to +54%.

The fact that Behavioral Targeting, unlike Contextual Targeting, tends to build with frequency, suggests that there is a Surprise effect and that it does not wear out, and because of this repeat Surprise effect, the ad is given more chances to engage the user.

you can view the full report at
http://www.tacoda.com/success/research.php

TACODA conducted primary research to identify the demographics and behaviors of online 'heavy clickers.'
Who are the "Natural Born Clickers" and what is "the Invisible Hand" ?

The invisible hand is a metaphor coined by the economist Adam Smith to illustrate how those who follow their individual self-interests inadvertently stimulate the economy and assist society as a whole. There has been an invisible hand (or set of hands) that through self-interest have guided the development of online advertising, stimulated it through their innate curiosity and sometimes impulsive natures. This is the tale of a group of people who have had a profound impact on our lives as media planners and buyers. We've never known who they are or where they come from. We just knew that they were there, invisible, hiding within the numbers that make up our campaign report

you can view the video presentation and download the report at
http://www.tacoda.com/success/research.php

KinnerNet 2008 personal contributions

By Rafael Mizrahi, Feng-GUI

KinnerNet Un-Convention is always a blast. and this year it was an explosion of geeks, technologies, art, food, humor … you name it.

I will not be able to describe (like last KinnerNet 2007 review I did with the blog WMMNA) in one small post, everything that happened this year. So, please accept my apologies, while I am only sharing my own contribution to this art-tech frenzy.

As an artificial vision explorer at Feng-GUI and a GarageGeeks member, I was invited to KinnerNet2008, and here is my contribution.

WiiMan SuperHero

http://wiimansuperhero.blogspot.com/

WiiMan and DR. Yossi Vardi

WiiMan the Super Hero is a full action figure costume of a super hero that functions as a Nintendo Wii remote.
Having trouble playing Wii? WiiMan to the rescue.
This project combines Gaming, Technology and Useless Activity to the extreme.

The GarageGeeks along with Yael Hertzog built this custom that acts as a fully functional Nintendo WiiMote remote with buttons, Bluetooth, accelerometers, and an IR cam.

Gadgethon

Under the category of Gadget I bought, I showed:

Wearable social bookmarking accessories made by Limor Fried, AKA Lady Ada,

Digg Button , MiniPOV

Under the category of Gadget I made myself, I showed:

* React-a-Baby - A collaborative electronic music instrument for babies

* iLed - Wearable party led lights glasses which flickers between 8-16 Hz and amplitude is based on a microphone input. Hallucinogen state of mind, not included.

KinnerNet Business Card

Hagai Cohen requested my programming skills creating a souvenir for KinnerNet 2008 participants. A business card with a stretched font that is readable only when you tilt the card.

Dove Shit Dove

The garagegeeks built a huge Dove that sense if someone is underneath it and crap a small spit of Dove soap on him. I helped with the sound effects.

MAKE /Face workshop

A workshop conducted by Michael Shiloh (MakingThings, MAKE magazine and OpenMoko) and Hanoch Piven (www.pivenworld.com) I built this Fakir’s hours made out of computer parts.

Skateboard Session

Oren Zuckerman from IDC Herzelia and MIT's Media Lab organized a spontaneous Skateboard session.

It turned into an old dogs session, of myself, Nir Ofir (BlogTV), Meir Brand (Google Israel GM), Ohad PressMan (3D3R) and Gary Shainberg (British Telecom CTO) on the SegWay

Feng-GUI at CIL2008

Feng-GUI will be presented at CIL2008 the 23rd annual Computers in Libraries — the most comprehensive North American conference and exhibition on all aspects of library & information delivery technology.
Although the tools and technology available to libraries & information services have changed over the years, the excellent quality and range of both topics and speakers at Computers in Libraries 2008 remain the same.

http://www.infotoday.com/cil2008/

Feng-GUI and a list of web tools including Flickr Photo badge and Photoshop Express will be presented by Speakers: Darlene Fichter & Frank Cervone
In Session B104 – Widgets, Tools, & Doodads for Library Webmasters
3:15 PM – 4:00 PM



Here is the full list of web tools
http://eclecticlibrarian.net/blog/2008/04/cil-2008-widgets-tools-doodads-for-library-webmasters/

Thanks to Frank Cervone, Darlene Fichter, Anna Creech for the information, and to Steve Campion for the photo.

here is the presentation

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