UI/UX experts at HSBC are using Feng-GUI Predictive Eye Tracking as part of the website design process.
Insights article by Najeeb Shah
"The team benefited a lot from the insights gained from the research. I was able to draw stakeholders attention to how the designs impacted users. "
Interface analysis tool was used to understand the aesthetics of the existing interfaces and evaluate how effective they were. Around 12 pages were evaluated using the tool. Due to NDA I am unable to provide details of the designs here.
