In just a few days, I have finished Simplilearn's
"Advanced Conversion Optimization" online course and I'm eager to
take another course. Here's why:
When I first saw the course syllabus, I was intimidated by the
amount of content and the time I probably would have to invest – I figured it
would take twice the amount of time suggested in the course description – in
order to finish it. But I was proven wrong. I finished it well within the 180
days access period, and worked on variety of interesting optimization projects.
The course presentations are delivered using simple English by
top-of-the-line presenters. Reading and listening is smooth and clear. The
voice over for the presentations is so descriptive that I had the course
running in the background while performing other tasks. You can also play most
of the course while on-the-go, like a podcast.
Feng-GUI is part of Simplilearn toolbox
One of the most exciting things was watching Bryan Eisenberg
demonstrate how to use Feng-GUI.
I wanted to see just how big a role Feng-GUI would play in the
entire conversion optimization process, and was pleasantly surprised by how
Bryan used our tool to get visitors to engage more – in ways I hadn’t even expected!
If you’re reading my post you probably know that I am the
founder of Feng-GUI. Feng-GUI is a tool that helps optimizing conversion goals
and key visual messages. We aim to make landing page optimization a cinch; Feng-GUI shows you what people notice when they first visit your site, and even
shows you how to keep visitors engaged and doing the things you want them to
do.
During the course, I watched Bryan improve website conversion
rates by increasing the visibility of call-to-action elements and banner
advertisements. Bryan showed me how Feng-GUI, coupled with the usage of other
conversion tools – I won’t try to explain this process, as I highly recommend
that you take the course yourself – can rapidly increase the number of visitor
who land on your website, click on an icon, and view/purchase/download your
content.
As Bryan said, you have to love a tool that can show your
designer exactly how and why they are costing you money!
Becoming a Master
I thought I knew a lot about conversion optimization in
particular, and digital marketing in general, but I learned so much from Bryan
(he keeps a list of over 150 tools that can improve your website marketing
efforts) and was so impressed by the course that I decided to further my
knowledge by taking two other Simplilearn courses: The Digital Marketing
Certified Associate (DMCA) training program, and the Digital Marketing
Specialist Masters Program.
The DMCA is a certification training course is
designed by a dream team of Silicon Valley professionals and thought leaders.
It teaches you the best practices in 11 of the most important
digital skills:
● Search Engine Optimization
● Social Media Marketing
● Pay-Per-Click
● Conversion Optimization
● Web Analytics
● Content Marketing
● Mobile Marketing
● Email Marketing
● Programmatic Buying
● Marketing Automation
● Digital Marketing Strategy
And trains you to use 5 of the most popular digital execution
tools:
● Google Analytics
● Google AdWords
● Facebook Blueprint
● Twitter Advertising
●
YouTube Advertising
The course content is up to date and relevant to anyone who
wants to improve their digital marketing skills or persuasive messaging
techniques. At the end of the program, you will be ready to ace any
certification exam you sit for.
Taking the course has generated some action items on my to-do list, and it also tweaked some of my personal beliefs. (It’s not necessary to post 24/7 on social media!)
Taking the course has generated some action items on my to-do list, and it also tweaked some of my personal beliefs. (It’s not necessary to post 24/7 on social media!)
To conclude: The course was very accessible, educational, and
actionable.
I
took the Digital Marketing Specialist Masters Program
course after having some experience with other courses, but it’s okay for
beginners to take as it starts from the basics and then moves on to cover
advanced topics. This course is an in-depth, comprehensive program that’s
designed to teach you everything there is to know about digital marketing. It
give you extensive project experience and the capability to manage and
strategize digital marketing initiatives at scale.
The program provides access to 35+ live instructor-led training
sessions conducted by expert trainers. You will also benefit from high quality
e-learning content, multiple simulation exams, Q & A forums, monthly
mentoring sessions by experts, and other resources to help you master the
complete digital marketing skill set.
Get Certified
After you have completed the program, you will receive a
Masters certificate from Simplilearn stating that you have acquired the skill
set of a Digital Marketing Specialist, validating your ability to lead digital
marketing efforts in your organization.
You will also be prepared to breeze through the OMCA, Google
Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
certification exams.
This is a great course to take if you wish to become a digital
marketing expert and set up your own business or consultancy, or if you want a
leadership position at a top digital strategy firm.
I highly recommend all the courses I have taken and recommend
that aspiring digital marketers take them too!
