3 Ways to Improve Conversions Using Eye-Tracking

by Hannah Kaufman at savvypanda.com

"I got a little freaked out when I realized that my eye went where the majority of others went too. I guess we aren't that different after all! " 

As a marketer, it's important to study human browsing behavior. With the heat mapping technology, marketers can do just that.
In order to improve your conversion rates on your website, you have to look at where the viewer's eye is going, and determine if this is where you want their eye to go.


read the article at:
http://savvypanda.com/blog/beginner-level/3-ways-to-improve-conversions-using-eye-tracking.html

Clutter Fighter: Overcoming the Attention Bottleneck

Feng-GUI featured at Sign & Digital Graphics magazine.

These companies’ technologies may be applied to a whole range of visual products including signage, ads, websites, packaging, planograms and others. The systems identify elements in a design most likely to get attention in the first few seconds using algorithms that process such important visual cues as color, edges, faces, shape and contrast.
read the full article at:
http://sdgmag.com/article/business-marketing/clutter-fighter-overcoming-attention-bottleneck

Photoshop Fovea plugin

Feng-GUI Fovea plugin ... coming soon.
The Fovea plugin is a Multiscale Retinex (Retina+Cortex) filter.