Rafael Mizrahi interview at the Consulate General of Israel, Boston, New England.
It's often a real challenge for designers to set up a web page with all the required elements -- images, disclaimers, links -- while guiding users to make a purchase, click on a link, sign up for an e-mail newsletter, etc. For businesses that rely on the web for sales -- or “conversions,” as they are called in web sales circles -- it's a matter of dollars and cents because users aren't going to keep surfing on a site that's too difficult to understand or too confusing to look at.
read the full interview at
http://www.israelgateway.com/articles/3388/
