Saturday, December 03, 2016

Simplilearn Limitless Online Courses

In just a few days, I have finished Simplilearn's "Advanced Conversion Optimization" online course and I'm eager to take another course. Here's why:
When I first saw the course syllabus, I was intimidated by the amount of content and the time I probably would have to invest – I figured it would take twice the amount of time suggested in the course description – in order to finish it. But I was proven wrong. I finished it well within the 180 days access period, and worked on variety of interesting optimization projects.
The course presentations are delivered using simple English by top-of-the-line presenters. Reading and listening is smooth and clear. The voice over for the presentations is so descriptive that I had the course running in the background while performing other tasks. You can also play most of the course while on-the-go, like a podcast.

Feng-GUI is part of Simplilearn toolbox
One of the most exciting things was watching Bryan Eisenberg demonstrate how to use Feng-GUI.
I wanted to see just how big a role Feng-GUI would play in the entire conversion optimization process, and was pleasantly surprised by how Bryan used our tool to get visitors to engage more – in ways I hadn’t even expected!
If you’re reading my post you probably know that I am the founder of Feng-GUI. Feng-GUI is a tool that helps optimizing conversion goals and key visual messages. We aim to make landing page optimization a cinch; Feng-GUI shows you what people notice when they first visit your site, and even shows you how to keep visitors engaged and doing the things you want them to do.
During the course, I watched Bryan improve website conversion rates by increasing the visibility of call-to-action elements and banner advertisements. Bryan showed me how Feng-GUI, coupled with the usage of other conversion tools – I won’t try to explain this process, as I highly recommend that you take the course yourself – can rapidly increase the number of visitor who land on your website, click on an icon, and view/purchase/download your content. 
As Bryan said, you have to love a tool that can show your designer exactly how and why they are costing you money!

Becoming a Master
I thought I knew a lot about conversion optimization in particular, and digital marketing in general, but I learned so much from Bryan (he keeps a list of over 150 tools that can improve your website marketing efforts) and was so impressed by the course that I decided to further my knowledge by taking two other Simplilearn courses: The Digital Marketing Certified Associate (DMCA) training program, and the Digital Marketing Specialist Masters Program.
The DMCA is a certification training course is designed by a dream team of Silicon Valley professionals and thought leaders.
It teaches you the best practices in 11 of the most important digital skills:
     Search Engine Optimization
     Social Media Marketing
     Conversion Optimization
     Web Analytics
     Content Marketing
     Mobile Marketing
     Email Marketing
     Programmatic Buying
     Marketing Automation
     Digital Marketing Strategy

And trains you to use 5 of the most popular digital execution tools:
     Google Analytics
     Google AdWords
     Facebook Blueprint
     Twitter Advertising
     YouTube Advertising
The course content is up to date and relevant to anyone who wants to improve their digital marketing skills or persuasive messaging techniques. At the end of the program, you will be ready to ace any certification exam you sit for.

Taking the course has generated some action items on my to-do list, and it also tweaked some of my personal beliefs. (It’s not necessary to post 24/7 on social media!)
To conclude: The course was very accessible, educational, and actionable.
 I took the Digital Marketing Specialist Masters Program course after having some experience with other courses, but it’s okay for beginners to take as it starts from the basics and then moves on to cover advanced topics. This course is an in-depth, comprehensive program that’s designed to teach you everything there is to know about digital marketing. It give you extensive project experience and the capability to manage and strategize digital marketing initiatives at scale.
The program provides access to 35+ live instructor-led training sessions conducted by expert trainers. You will also benefit from high quality e-learning content, multiple simulation exams, Q & A forums, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set.

Get Certified
After you have completed the program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.
You will also be prepared to breeze through the OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certification exams.
This is a great course to take if you wish to become a digital marketing expert and set up your own business or consultancy, or if you want a leadership position at a top digital strategy firm.
I highly recommend all the courses I have taken and recommend that aspiring digital marketers take them too!