Saturday, May 03, 2014

Eye-Tracking Heat Map Study for Mobile Search

ClickZ: The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results.

Bing conducted a simple, but telling eye-tracking study with search ads and mobile ad extensions. With huge mobile growth (Bing Ads is seeing 122 percent year-over-year growth in mobile ad clicks), this has never been more relevant. Bing Ads did an eye-tracking study and found that, the more extensions your mobile ad has, the more attention it gets.