Ben Snyder and Newman Lanier from Better User Experience blog, exploring Feng-GUI feedback during a redesign of a web page flow through a critical path towards higher conversions.
"What we were hoping to see was a visual narrative that made sense. In our original test, the gaze-plot was all over the place. Now that we’ve put the most important things out front and center, we should see the gaze-plot be a lot more orderly, an indication of understanding."
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