![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglsC7cOA4woJImwa8c_F2-wBMaTEoKw-gTS6UvlPFI-SBDvrwBCVzT8Vf_4eSwrDMSt_mD_tyzaRXLpO2a7-2EB4MUKylW74SGagukCGTS_G3ImEPaQwR9bbLx_bdBx0ujThDaJQ/s400/datain.png)
Stan James (founder and CTO of
![](http://www.lijit.com/res/images/wijit_logo.png)
on how the world of information need a digital cortex, and the Attention role in the relations between consumer, publisher and advertiser.
Attention to dollars, and other exchanges
We need a Digital Cortex
Digital Cortex 2 - Information overload in the brain