Google eye-counting video camera

Google unveiled an eye-counting video camera that could enable the company to extend its highly successful online business model to brick-and-mortar advertisers.

The Eyebox was developed by Xuuk Inc.(Kingston, Ontario).

Using its PageRank technology, Google (Mountain View, Calif.) has been able to collect revenue from advertisers based on the number of ads on which people are clicking.

Now with the Eyebox, Google can determine which billboards or products people are looking at (32 feet range) in mall corridors or on store shelves, and count them in the same manner that Google counts clicks for online ads.

Good-Gaze Attention heatmap

Stan, from lijit, just mailed me about a new Visual Attention service Germany called Good-Gaze.

goodgaze team are from the Cognitive Science department at Osnabrück university, Germany.

I have registered good-gaze service, and looking forward to see their heatmaps.
thanks! Stan

tobii new generation eye tracking

Tobii announced its launch of a new generation eye tracking hardware and analysis software.

Fundamental technology advances and new tools facilitate use of eye tracking and add substantial new values to usability and user experience studies. Making up a complete lab solution, the new products will be presented at CHI in San Jose CA, April 29.

15 must have web developer tools for beginners

Andrew Sellick, a Lead Interactive Developer working for a Digital Marketing agency called Green Cathedral. have put Feng-GUI ViewFinder service as one of the “15 must have web developer tools for beginners“
We are honored to be in one list with the other tools.
We will continue improving the ViewFinder heatmap service as the world’s first free digital cortex.

Surprising Studies of Visual Awareness

viscog - VisCog Productions and Visual Cognition Lab have released this amazing dvd which includes the famous "gorilla/basketball" video in 2003.

More clips can be found at the Lab:
http://viscog.beckman.uiuc.edu/djs_lab/demos.html

We need a Digital Cortex

Stan James (founder and CTO of Lijit Networks)
on how the world of information need a digital cortex, and the Attention role in the relations between consumer, publisher and advertiser.

Attention to dollars, and other exchanges

We need a Digital Cortex

Digital Cortex 2 - Information overload in the brain

SpikeNet human visual system

SpikeNet uses processing algorithms that are directly inspired by the strategies used by the human visual system which outperforms even the most sophisticated machine vision systems. Indeed, the human visual system is able to analyse a complex scene in a fraction of a second.
 

Foveon X3 Technology

A digital camera should see color the way the human eye does.

"It's easy to have a complicated idea," Carver Mead used to tell his students at Caltech. "It's very, very hard to have a simple idea."

The genius of Carver Mead is that over the past 40 years, he has had many simple ideas. More than 50 of them have been granted patents, and many involved him in the start-up of at least 20 companies, including Intel. Without the special transistors he invented, cell phones, fiber-optic networks, and satellite communications would not be ubiquitous. Last year, high-tech high priest George Gilder called him "the most important practical scientist of the late 20th century."
"Nobody," Bill Gates once said, "ignores Carver Mead."



X3 is the latest and most innovative product from Foveon Inc., the Silicon Valley digital-imaging company that Mead, 68, founded in 1997. Named for the fovea centralis—the part of the human retina where vision is sharpest and most color perception is located Foveon took as its mission another radically simple idea Mead loves: "Use all the light."

ViewFinder FireFox AddOn

Create webpage heatmaps directly from your FireFox.

Install Extension Here
or Download the ViewFinder heatmap extension for FireFox.

sample heatmap of firefox homepage

New feature - upload image file

We have added a new feature to the ViewFinder heatmap service.
Upload image file - You can upload image files from your computer and see their visual attention heatmap.
Image formats: png (recommended), jpg, gif and bmp
Image size: 50-500 KB