How to Use Heatmaps to Improve Your Website’s User Experience

How do you keep your site optimized to encourage user experience?

By James Parsons

http://blogpros.com/blog/2014/05/use-heatmaps-improve-websites-user-experience

8 takeaways from eye tracking studies

Like any powerful data research, eye tracking studies aren't cheap. The least expensive eye tracking devices cost around $5,000. By analyzing public eye tracking studies, Neil Patel came up with eight takeaways that can help your online business
 
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http://www.prdaily.com/Main/Articles/8_takeaways_from_eye_tracking_studies_16600.aspx