Percentage of Web Page Text Read

useit.com

on How Little Do Users Read?
by Jakob Nielsen's Alertbox, May 6, 2008:

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

read the whole article at http://www.useit.com/alertbox/percent-text-read.html

Brain Scanner Can Tell What You're Looking At

Scientists have developed a computer model that predicts the brain patterns elicited by looking at different images -- a possible first step on the path to mind reading.

Image: University of California at Berkeley
read more at http://www.wired.com/science/discoveries/news/2008/03/mri_vision