Banner Blindness by Dr. Jakob Nielsen

An article by Dr. Jakob Nielsen from http://www.useit.com

The most prominent result from the new eyetracking studies is not actually new. We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or not it's actually an ad.

Users rarely look at display advertisements on websites. Of the four design elements that do attract a few ad fixations, one is unethical and reduces the value of advertising networks.

read the full article...

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Hope to return soon while increasing our scalability.

Thank you for your interest in Feng-GUI.

Feng-GUI at The 40 coolest free applications around

Seopher: reviewing and discussing Linux, internet marketing and blogging,
recommends Feng-GUI ViewFinder heatmap service in a list of 40 cool and free applications.

http://seopher.com/articles/the_40_coolest_free_applications_around

thanks Seopher!

Feng-GUI at Israel NRG newspaper

Feng-GUI at Israel NRG newspaper
http://www.nrg.co.il/online/10/ART1/614/158.html

thanks to Ophir Hechter for the news.

Feature integration theory

The most influential psychological models of human visual attention.

http://en.wikipedia.org/wiki/Feature_integration_theory

Issues of Saliency and Recognition in the Search for Web Page Bookmarks

Alex has published his great Masters Thesis on:
"Issues of Saliency and Recognition in the Search for Web Page Bookmarks"

to provide empirically-determined guidelines for web producers on how to title pages in order to optimise the recognition of bookmarks by users, and to increase the rate of revisitation as a result.