Wednesday, June 18, 2025
Feng-GUI Tutorials - AI Assistant
Friday, May 09, 2025
Video Reports with Focus & Aesthetics Scores
🎉 New Feature Release: Smarter, Clearer Video Reports with Focus & Aesthetics Scores
We’re excited to announce a powerful new update to Feng-GUI’s video report capabilities, designed to help you make faster, more informed design decisions. Starting today, your video reports just got a major upgrade with three impactful enhancements:
🔍 1. Focus Scores – Now Drawn Directly Over Video Reports
See exactly where your viewers’ attention is likely to go—frame by frame. Focus scores are now visually overlaid on your video reports, giving you instant insight into attention distribution over time. This allows for faster evaluations of layout effectiveness and visual hierarchy in dynamic content.
🎨 2. Aesthetics Scores – Frame-by-Frame Design Quality
Aesthetics matter, and now you can visualize them. With this update, Feng-GUI will draw aesthetics scores directly over your video reports. Easily pinpoint which scenes delight and which might need refinement—without leaving the report.
📊 3. Merged Overall Scores Chart – A Summary Where You Need It
No more toggling between screens. We’ve integrated the Overall Scores chart directly into the bottom of every video report. Get a clear, concise summary of performance metrics in one seamless view.
Why This Matters
Whether you're testing video ads, in-store shopping experiences, or website navigation, these enhancements give you a more intuitive and efficient way to analyze visual impact and design performance—all in real-time.
👉 These updates are live now and available to all users. Just upload your video as usual, and you'll see the improvements right away.
We can’t wait to see what you create with these new tools.
Stay focused,
The Feng-GUI Team
Monday, April 14, 2025
Plan credits have doubled—again
No, you’re not seeing double!
We’re thrilled to announce that Plan credits have doubled—again.
We remain committed to driving costs down and your efficiency up.
Tuesday, April 08, 2025
Feng-GUI Launches Integrated AI Assistant
🎉 Feng-GUI Launches Integrated AI Assistant for Design & Marketing Insights
Since 2007, Feng-GUI has been at the forefront of AI and predictive analytics, helping brands and creatives simulate human attention and optimize visual communication. Now, we’re taking another leap forward.
We’re excited to introduce our latest innovation: an AI Assistant built right into the Feng-GUI platform—giving you instant, intelligent interpretations of your visual data.
Try it now and help shape the future of AI-driven design feedback.
🤖 Meet Your New Design & Marketing Analyst
This assistant is trained in visual design principles, cognitive science, and marketing analytics—delivering actionable insights in seconds. It transforms your eye-tracking reports into strategic recommendations.
💬 Ask. Analyze. Act.
You can now chat directly with the Assistant using real-world marketing and design questions like:
- “Provide actionable insights about this report.”
- “Is the call-to-action getting enough attention?”
- “How can I improve visual hierarchy and brand recall?”
The AI interprets your Feng-GUI reports (Heatmaps, Gaze Plots, Focus Maps, Areas of Interest, etc.) in real time and offers expert analysis on clarity, attention, emotion, and usability.
📊 Seamless Report Integration
Select a report, ask a question, and receive a contextual interpretation tailored to your goals. Whether you’re a designer, marketer, UX strategist, or brand manager, the assistant helps you:
- Spot and solve design bottlenecks
- Improve key visual elements like CTAs, logos, and headlines
- Enhance brand visibility and emotional resonance
- Reduce cognitive overload and confusion
🔍 What This Means for You
This new feature transforms Feng-GUI into more than a predictive tool—it becomes your strategic co-pilot, delivering deeper insights and smarter recommendations with every visual you test.
🚀 Start using the AI Assistant today — completely free while in Beta!
We welcome your feedback as we continue to refine and expand its capabilities.
Monday, February 03, 2025
Neuro Webdesign - Interview with Jonas Reggelin
Website https://neurowebdesign.de/
Amazon https://www.amazon.de/dp/3000752269
(For German version of the interview, scroll down)
Feng-GUI: Mr. Reggelin, you often mention that many websites fail to reach their full potential. What exactly is going wrong, and how do you approach this in your work?
Jonas
Reggelin: I see
tremendous untapped potential in many websites. Too often, the focus is solely
on visual aesthetics or technical functionality, while the psychological
mechanisms driving user behavior are completely overlooked. This is a critical
mistake, as 95% of our decisions are made unconsciously. Neuro Web Design
addresses this gap by analyzing and optimizing websites to not only look
appealing but also activate the right subconscious triggers in users.
Feng-GUI: An important part of your work
involves predictive eye-tracking. Why is this technology so crucial in Neuro
Webdesign?
Jonas
Reggelin: Predictive
eye-tracking is a game-changer. It allows us to precisely simulate how users
perceive a website and where their gaze will naturally fall—even during the
design phase. Thanks to providers like Feng-GUI, we can generate data in a
matter of minutes that traditionally required costly and time-consuming
physical eye-tracking studies. This technology boasts remarkable accuracy—up to
92% compared to real-world eye-tracking data.
What makes
it so valuable is that we can identify whether key elements like call-to-action
buttons or product information are optimally positioned before the site even
launches. This saves both time and resources, as we can address potential
weaknesses early on. For us, predictive eye-tracking is an indispensable tool
because it provides the foundation for data-driven decisions, significantly
enhancing optimization efficiency.
Feng-GUI: Can you provide an example of how predictive
eye-tracking has directly improved a website's performance?
Jonas
Reggelin:
Absolutely. We worked with a client whose product detail pages were
well-designed but underperforming in conversions. By using Feng-GUI's
eye-tracking analysis, we discovered that users’ attention wasn’t naturally
drawn to key elements like the purchase button and price display.
After
making targeted adjustments based on the analysis, we saw a significant shift
in user focus. Within just one month, the conversion rate increased by over
35%. This demonstrates how even minor, data-driven changes can lead to
substantial results.
Feng-GUI: Some critics perceive such
technologies as manipulative. How do you respond to these concerns?
Jonas
Reggelin: That’s a
valid concern, but I believe it requires a nuanced perspective. The goal isn’t
manipulation—it’s about creating an intuitive and enjoyable user experience.
Websites designed with scientific insights help users navigate more easily and
find what they’re looking for faster.
As a member
of the Neuromarketing Science & Business Association, I adhere to a strict
ethical code. Our mission is to use technology and psychology responsibly to
improve user experiences—not to deceive. Predictive eye-tracking tools, like
those from Feng-GUI, empower us to achieve this vision effectively.
Feng-GUI: You’ve mentioned that many
companies still rely on traditional metrics like time on site or bounce rate.
Why do you consider these metrics problematic?
Jonas
Reggelin: These
metrics can often be misleading. For example, a long time on site might suggest
user interest—or it could indicate frustration as users struggle to find what
they’re looking for. Predictive eye-tracking goes much deeper, showing us
whether users are smoothly guided through the site or encounter obstacles that
disrupt their journey.
Instead of
relying solely on numbers, analyzing gaze patterns and visual focus allows us
to make precise, targeted adjustments. This is the difference between a website
that’s merely functional and one that truly delights users while driving
revenue.
Feng-GUI: Your book Neuro Webdesign is
a bestseller. Why do you think it has resonated so strongly with readers?
Jonas
Reggelin: I believe
the book's success lies in its ability to address a key need among website
owners: actionable, easy-to-implement strategies to understand and engage users
more effectively. It draws on over 200 studies and my extensive professional
experience, but instead of being heavy on theory, it provides practical
approaches that anyone can apply—whether for small tweaks or major overhauls.
Many
readers have told me they’ve seen significant improvements by implementing just
a few of the book’s insights. It shows that effective web design doesn’t have
to be expensive or overly complex—you just need to know which psychological
levers to pull.
Feng-GUI: What advice would you give to
businesses that are not achieving the desired results with their website?
Jonas
Reggelin: The first
step is asking the right questions: Where are users looking? What’s distracting
them? And most importantly, why are they behaving the way they are? Predictive
eye-tracking provides precise answers to these questions and is an investment
that pays for itself many times over. With the right data, such as that
provided by Feng-GUI, even small adjustments can have a profound impact.
Thank you
for the insightful conversation!
---
Jonas Reggelin
CEO
& Founder of wirkungswerk and Neurolytix, Author of "Neuro Webdesign"
Neuro web
design is my greatest passion. I am fascinated by how the secrets of the human
mind can be transferred to the design of websites. As the founder of
wirkungswerk, an agency specializing in neuromarketing, I bring more than a
decade of experience to this field. My expertise is certified by the
Neuromarketing Science & Business Association. With my book "Neuro
Webdesign", I open the door to this world and invite you to rediscover the
power of web design together.
Website https://neurowebdesign.de/
Amazon https://www.amazon.de/dp/3000752269
-------
GERMAN VERSION
Feng-GUI: Herr
Reggelin, Sie erwähnen oft, dass viele Websites ihr volles Potenzial nicht
ausschöpfen. Was genau läuft schief, und wie gehen Sie in Ihrer Arbeit damit
um?
Jonas Reggelin:
Ich sehe enormes ungenutztes Potenzial auf vielen Websites. Zu oft liegt der
Fokus ausschließlich auf der visuellen Ästhetik oder der technischen
Funktionalität, während die psychologischen Mechanismen, die das
Nutzerverhalten steuern, völlig übersehen werden. Das ist ein entscheidender
Fehler, denn 95 % unserer Entscheidungen treffen wir unbewusst. Neuro Webdesign
schließt diese Lücke, indem es Websites nicht nur optisch ansprechend
gestaltet, sondern auch gezielt die richtigen unbewussten Trigger bei den
Nutzern aktiviert.
Feng-GUI: Ein
wichtiger Teil Ihrer Arbeit ist Predictive Eye-Tracking. Warum ist diese
Technologie im Neuro Webdesign so entscheidend?
Jonas Reggelin:
Predictive Eye-Tracking ist ein Game-Changer. Es ermöglicht uns, genau zu
simulieren, wie Nutzer eine Website wahrnehmen und wohin ihr Blick von Natur
aus fällt – und das schon in der Designphase. Dank Anbietern wie Feng-GUI
können wir innerhalb von Minuten Daten generieren, für die früher aufwendige
und teure physische Eye-Tracking-Studien notwendig waren. Diese Technologie
erreicht eine beeindruckende Genauigkeit – bis zu 92 % im Vergleich zu realem
Eye-Tracking.
Ihr Wert liegt darin, dass wir frühzeitig
erkennen können, ob zentrale Elemente wie Call-to-Action-Buttons oder
Produktinformationen optimal platziert sind, noch bevor die Seite live geht.
Das spart Zeit und Ressourcen, weil wir Schwachstellen frühzeitig beheben
können. Für uns ist Predictive Eye-Tracking ein unverzichtbares Werkzeug, denn
es bildet die Grundlage für datenbasierte Entscheidungen und steigert die
Effizienz der Optimierung erheblich.
Feng-GUI: Können
Sie ein Beispiel nennen, wie Predictive Eye-Tracking die Performance einer
Website direkt verbessert hat?
Jonas Reggelin:
Absolut. Wir haben mit einem Kunden gearbeitet, dessen Produktdetailseiten zwar
gut gestaltet waren, aber enttäuschende Conversion-Raten hatten. Die
Eye-Tracking-Analyse von Feng-GUI zeigte, dass die Aufmerksamkeit der Nutzer
nicht natürlich auf wichtige Elemente wie den Kauf-Button oder die Preisangabe
gelenkt wurde.
Nach gezielten Anpassungen basierend auf den
Analyseergebnissen konnten wir die Nutzerführung erheblich verbessern.
Innerhalb eines Monats stieg die Conversion-Rate um über 35 %. Das zeigt, wie
selbst kleine, datenbasierte Veränderungen enorme Auswirkungen haben können.
Feng-GUI: Einige
Kritiker sehen solche Technologien als manipulativ an. Was entgegnen Sie diesen
Bedenken?
Jonas Reggelin:
Diese Sorge ist berechtigt, aber ich denke, sie erfordert eine differenzierte
Betrachtung. Das Ziel ist nicht Manipulation, sondern eine intuitive und
angenehme Nutzererfahrung. Websites, die mit wissenschaftlichen Erkenntnissen
optimiert sind, helfen Nutzern, sich leichter zurechtzufinden und schneller das
zu entdecken, wonach sie suchen.
Als Mitglied der Neuromarketing Science &
Business Association halte ich mich an einen strengen ethischen Kodex. Unsere
Mission ist es, Technologie und Psychologie verantwortungsvoll zu nutzen, um
das Nutzererlebnis zu verbessern – nicht, um zu täuschen. Tools wie Predictive
Eye-Tracking von Feng-GUI helfen uns, genau das effektiv umzusetzen.
Feng-GUI: Sie
haben erwähnt, dass viele Unternehmen noch immer auf traditionelle Metriken wie
Verweildauer oder Absprungrate setzen. Warum halten Sie diese Metriken für
problematisch?
Jonas Reggelin:
Diese Metriken sind oft irreführend. Eine lange Verweildauer kann
beispielsweise Interesse signalisieren – oder aber Frustration, weil die Nutzer
nicht finden, was sie suchen. Predictive Eye-Tracking geht viel tiefer: Es
zeigt uns, ob Nutzer sich fließend durch die Seite bewegen oder ob sie an
bestimmten Punkten ins Stocken geraten.
Anstatt sich nur auf Zahlen zu verlassen,
erlaubt uns die Analyse von Blickverläufen und visuellen Schwerpunkten, gezielt
und präzise Anpassungen vorzunehmen. Das ist der Unterschied zwischen einer
Website, die einfach nur funktioniert, und einer, die Nutzer begeistert und
gleichzeitig Umsätze steigert.
Feng-GUI: Ihr Buch
Neuro Webdesign ist ein Bestseller. Warum glauben Sie, dass es so viele Leser
begeistert?
Jonas Reggelin:
Der Erfolg des Buches liegt meines Erachtens darin, dass es eine zentrale
Herausforderung für Website-Betreiber aufgreift: Wie kann ich Nutzer besser
verstehen und gezielt ansprechen? Es bietet konkrete, leicht umsetzbare
Strategien, die auf über 200 wissenschaftlichen Studien und meiner langjährigen
Erfahrung basieren.
Statt theoretischer Abhandlungen enthält es
praktische Methoden, die jeder – vom Freelancer bis zum Großunternehmen –
direkt anwenden kann. Viele Leser berichten, dass sie bereits mit wenigen
Anpassungen deutliche Verbesserungen erzielt haben. Gutes Webdesign muss nicht
teuer oder kompliziert sein – man muss nur wissen, an welchen psychologischen
Stellschrauben man drehen sollte.
Feng-GUI: Welche
Ratschläge haben Sie für Unternehmen, die mit ihrer Website nicht die
gewünschten Ergebnisse erzielen?
Jonas Reggelin:
Der erste Schritt ist, sich die richtigen Fragen zu stellen: Wohin schauen
Nutzer? Was lenkt sie ab? Und vor allem – warum verhalten sie sich so, wie sie
es tun? Predictive Eye-Tracking liefert darauf präzise Antworten und ist eine
Investition, die sich vielfach auszahlt.
Mit den richtigen Daten – wie denen von
Feng-GUI – können bereits kleine Optimierungen eine enorme Wirkung entfalten.
Vielen Dank für das spannende Gespräch!
Jonas Reggelin
CEO & Gründer von wirkungswerk und
Neurolytix, Autor von „Neuro Webdesign"
Neuro Webdesign ist meine größte Leidenschaft.
Ich bin fasziniert davon, wie sich die Geheimnisse des menschlichen Geistes auf
die Gestaltung von Websites übertragen lassen. Als Gründer von wirkungswerk,
einer auf Neuromarketing spezialisierten Agentur, bringe ich über ein Jahrzehnt
Erfahrung in diesem Bereich mit.
Meine Expertise ist durch die Neuromarketing
Science & Business Association zertifiziert. Mit meinem Buch „Neuro
Webdesign" öffne ich die Tür zu dieser Welt und lade Sie ein, gemeinsam die
Macht des Webdesigns neu zu entdecken.
Friday, November 08, 2024
Feng-GUI Tutorials - AOIs Compare
Sunday, September 29, 2024
Expanded Team Sharing for Basic and Professional Plans!

We’re thrilled to announce a major update to our Team Sharing feature, giving even more flexibility and collaboration options to our users!
For customers on our Basic Plan, you now have access to share your plan with up to 5 team members—a feature previously unavailable. This allows your team to collaborate and utilize Feng-GUI’s powerful attention analysis tools together, without the need for individual subscriptions.
For our Professional Plan customers, we’re increasing the Team Sharing limit from 10 members to 25 members! Now, larger teams can work together more seamlessly, ensuring everyone has access to the same insights and design tools.
This update is part of our commitment to making Feng-GUI more collaborative and accessible for teams of all sizes. We hope this helps your team work smarter and more efficiently!
See Complete Feature List at https://feng-gui.com/products
Tuesday, September 17, 2024
FENG-GUI Tutorials - AOIs
Wednesday, August 07, 2024
FENG-GUI Tutorials - File Input
* Dimensions, input dimensions. So you don't want the input to be too small and you don't want the input to be too high. We have the recommended input size for images and for videos. If we take a look here at an example of an image which is too small, you may see that the image is almost the size of the legend overlay that we have here. And here is an example of an image with the proper dimensions. If we compare them side by side, you can see that the results are slightly different. Avoid using too small dimensions of an image or too large. Too large will cause no negative impact, only a little bit about performance.
* Quality of the image and the video. Use only high quality and lossless compression. So don't compress your video or images too much. Otherwise you will get artifacts that are changing the image. As a result will also change the analysis report. Lossless compression, PNG and MP4 with 100% quality.
* Product and package images. You should prefer landscape and square images. And add at least 10% of blank margin around the product. In this example the product is covering the entire image, which is not so good. You should leave at least 10% of space around the product. This is a good example. this is a good example, the product has some white space around it and the analysis is better.
* A few tips about website input. We do have the upload web address but you should avoid it and just use your own snapshot that you create by yourself because it gives you more control of how the input image looks like. So some examples. So this is a good example of a web page image. You see that only the content of the web page is being analyzed and this is what you want to take a snapshot of, only the content of the web page. This is a bad example because in this example the image analyzed also contains the the toolbar and some artifacts of the browser and you don't want to analyze them. Only the content of the web page should be analyzed.
* Always prefer images which are landscape and horizontal because this is how we see the world and avoid analyzing pictures which are vertical and portrait because this is not how we see things. If this is what you have if that's the only image that you have so you can analyze it but if you are taking the picture outdoor or indoor so prefer taking landscape images obviously.
Saturday, June 15, 2024
AI Meets AI: Revolutionize Your Predictive Analytics with AI Insights!
Get ready to supercharge your predictive analytics experience! Feng-GUI is thrilled to introduce its latest groundbreaking feature: AI-driven interpretation and design recommendations. This innovation is set to transform the way you analyze data and optimize your design strategies, propelling your projects to unprecedented levels of success. Imagine this: You've just completed a complex analysis using Feng-GUI's state-of-the-art predictive analytics software. Now, instead of spending hours deciphering intricate data patterns and figuring out how to enhance your design, our AI assistant (that's me! I also wrote this blog post) steps in to do the heavy lifting. Yes, you heard that right—I'm here to interpret your analysis reports and provide you with actionable design recommendations tailored to improve your results.
With this new feature, Feng-GUI is not just enhancing its software; it is revolutionizing your workflow. Here's how: Instant Interpretation, Design Recommendations, and Seamless Integration. Save time, enhance accuracy, and boost creativity. In 2007, Feng-GUI was the first to provide AI analysis, and now, it is proud to be the first to offer AI-driven interpretation and design recommendations. Dive into Feng-GUI's predictive analytics visual design software and unleash the full potential of AI-driven insights and recommendations today. The future is now—are you ready to seize it?