Designing for Culturally Diverse Audiences

 

Designing for Culturally Diverse Audiences: Can Automated Attention Analysis Substitute the Eye-Tracking in Website Development?
By Tomáš Kincl, Ph.D. Dept. of Exact Methods Faculty of Management
University of Economics, Prague

Developers use a variety of methods to evaluate user’s reactions to the website. Research in neuroscience and natural vision processing resulted in the development of automated methods which simulate human attention and are able to provide similar results to eye-tracking. However robust evidence is still missing.

Our aim was to determine whether cultural differences between websites can be deduced not only through demanding user testing (eye-tracing), but could be also diagnosed via automated attention analysis. 

We utilized Feng-GUI to distinguish between six groups (each from different culture) of largest local and international beer companies. The websites were analyzed in terms of number of focal points and
their size.

Feng-GUI was able to provide similar results as eye-tracking and thus may significantly reduce website development cost and contribute to more efficient marketing communications.
The analysis confirmed that Feng-GUI can digest management relevant outcomes for marketing managers and web designers who oversee and take decisions about the international portfolio of brand websites.

get the research at http://link.springer.com/chapter/10.1007/978-3-642-39473-7_10

Vitirio brazil: 5 tools to increase the conversion rate of your e-commerce

Vitirio brazil: 5 tools to increase the conversion rate of your e-commerce.

http://www.vitrio.com.br/5-tipos-de-ferramentas-para-aumentara-taxa-de-conversao-do-seu-e-commerce/

A/B challenger beat the original 196%

Hypotheses is the basis for A/B Testing.
Joni Lindgren, Web Analyst, using Feng-GUI during A/B variation plans.
Challenger beat the original 196%.

http://www.outfox.se/case-kth-ab-testa/

P&G Finds Orange Ads Work Better on Facebook

P&G billion-dollar hair-product brand has improved performance on those target metrics by 28% to 90% vs. the previous system of creative pretesting alone.

The brand makes discoveries that inform future creative. Those have included that white backgrounds don’t work well on Yahoo, orange is effective on Facebook and blondes get a better response than brunettes on some sites.

http://adage.com/article/digital/p-g-finds-orange-ads-work-facebook/232931/

3 Ways to Improve Conversions Using Eye-Tracking

by Hannah Kaufman at savvypanda.com

"I got a little freaked out when I realized that my eye went where the majority of others went too. I guess we aren't that different after all! " 

As a marketer, it's important to study human browsing behavior. With the heat mapping technology, marketers can do just that.
In order to improve your conversion rates on your website, you have to look at where the viewer's eye is going, and determine if this is where you want their eye to go.


read the article at:
http://savvypanda.com/blog/beginner-level/3-ways-to-improve-conversions-using-eye-tracking.html

Clutter Fighter: Overcoming the Attention Bottleneck

Feng-GUI featured at Sign & Digital Graphics magazine.

These companies’ technologies may be applied to a whole range of visual products including signage, ads, websites, packaging, planograms and others. The systems identify elements in a design most likely to get attention in the first few seconds using algorithms that process such important visual cues as color, edges, faces, shape and contrast.
read the full article at:
http://sdgmag.com/article/business-marketing/clutter-fighter-overcoming-attention-bottleneck

Photoshop Fovea plugin

Feng-GUI Fovea plugin ... coming soon.
The Fovea plugin is a Multiscale Retinex (Retina+Cortex) filter.

Usability Testing Tools & Tips to Increase Your Website ROI

WebpageFX recognized as the #1 SEO agency: 

 "I’ve never had the pleasure of using Feng-GUI, but I think the technology is incredible and have heard great things from other industry leaders."

Usability testing plays a vital role in any online business looking to grow and increase online conversions. Usability testing is simple — using a variety of methods to gather data on how users interact with your website in order to increase conversions.  


read the full article at
http://www.webpagefx.com/blog/internet-sales/usability-testing-tools-tips-to-increase-your-website-roi/

Big Brother is watching… your website!

Comment apprécier le rendu visuel d'un site web? Une question encore largement ouverte au regard du nombre de solutions proposées sur le net et pour laquel

French Feng-GUI review at http://siliconwadi.fr
http://siliconwadi.fr/1120/big-brother-is-watching-your-website

Guy Oseary & Ashton Kutcher visit

So I asked him "What does mine say?" and he said "Dude!"

Thank you Guy Oseary & Ashton Kutcher for your inspiring visit. Its great to know that what drives you is making the world a better place.