Eyetracking: Is It Worth It?

Feng-GUI Attention analysis can serve you as a cost effective alternative to eye-tracking.
Of course, there are pros and cons for using eye-tracking.

Here are some good articles about eye-tracking and the pitfalls you need to be aware of:

Eyetracking: Is It Worth It?

The price of eye tracking

shocking-revelation-eye-tracking-problems

Eye Tracking and Web Usability: A Good Fit?

What is Eye-Tracking Good For?

How-Our-Brain-Finds-Waldo

Contextual vs Behavior Targeting

An Eye Tracking study designed and analyzed by Next Century Media was carried out by PreTesting and TACODA.
That study shows that Behavioral Targeting averages 17% more Ad Looks than Contextual Targeting, and this average increases to 54% more Ad Looks after the first exposure.
In other words, as frequency builds, the same ad increasingly gets filtered out in the Contextual environment, but apparently as a result of surprise, the level of Ad Looking stays up in Behavioral.

The first Eye Tracking study ever conducted comparing Behavioral Targeting to Contextual Targeting finds that, on average, the same ads receive +17% more Looks when seen in unrelated-content sites, than when seen in sites specializing in the sale of those types of products.

After the first exposure, this +17% advantage for Behavioral over Contextual Targeting increases dramatically to +54%.

The fact that Behavioral Targeting, unlike Contextual Targeting, tends to build with frequency, suggests that there is a Surprise effect and that it does not wear out, and because of this repeat Surprise effect, the ad is given more chances to engage the user.

you can view the full report at
http://www.tacoda.com/success/research.php

TACODA conducted primary research to identify the demographics and behaviors of online 'heavy clickers.'
Who are the "Natural Born Clickers" and what is "the Invisible Hand" ?

The invisible hand is a metaphor coined by the economist Adam Smith to illustrate how those who follow their individual self-interests inadvertently stimulate the economy and assist society as a whole. There has been an invisible hand (or set of hands) that through self-interest have guided the development of online advertising, stimulated it through their innate curiosity and sometimes impulsive natures. This is the tale of a group of people who have had a profound impact on our lives as media planners and buyers. We've never known who they are or where they come from. We just knew that they were there, invisible, hiding within the numbers that make up our campaign report

you can view the video presentation and download the report at
http://www.tacoda.com/success/research.php

GuitarHeroNoid at LeWeb3 France

Kathy brooks from Six Apart and Loic Le Meur invited the GuitarHeroNoid to perform at LeWeb3 conference France.
Our man Tal Chalozin, the heronoid Puppeteer, went there and presented the garageGeeks activities.


Here is a video of the show

GuitarHeroNoid v2 at VON 2007 Boston

Mr Jeff Pulver invited the human-size robot playing guitar hero aka the GuitarHeroNoid to preform in VON Boston 2007 (Video Over the Net) conference in Boston.

Tal Chalozin and Yuval Tal have improved the robot version 2, adding some more features like the Controller-Controller and the Penis Guitar Holder.



Pictures from VON

Tangible Kabuki at GeekCon 2007

This was Feng-GUI GeekCon2007 project. Thanks to:
Project members: Rafael Mizrahi, Dani Vardi, Tal Yaniv and Eyal "Person" Shachar.
Performers: Dror Gill, Ayelet Yagil, Zvi Devir and Jeff Pulver.
Photographers: Yaniv Golan and Alex Sirota.

1. The TangibLaptop is a collaborative electronic music instrument with a laptop tangible multi-touch interface built by the GarageGeeks (Rafael Mizrahi, Ohad Pressman and Eyal "Person"). inspired by the reactable http://en.wikipedia.org/wiki/ReacTable



2. The GeekCon un-convention get-together is a creative gathering happening with a goal to form a critical mass of technically oriented creative talented people that will think up, create and deploy ideas. Or it’s a short summer camp for geeks… Take your pick.




1+2=3. Taking it one step further, instead of using physical small hand size objects, YOU will be the players in a musical part by wearing masks. Together, we create a musical part where you can take part by wearing fiducial masks detected by the Tangible laptop.




Reflections:
More Tangible Kabuki images at Flikr tagged with "Tangible Kabuki"

More GeekCon 2007 images at Flikr tagged with geekcon2007

Feature integration theory

The most influential psychological models of human visual attention.

http://en.wikipedia.org/wiki/Feature_integration_theory

ViewFinder FireFox AddOn

Create webpage heatmaps directly from your FireFox.

Install Extension Here
or Download the ViewFinder heatmap extension for FireFox.

sample heatmap of firefox homepage

GuitarHeroNoid

The reason I haven't been blogging for some time, is this robot I built with the GarageGeeks guys. Bringing our image processing and visual attention skills from http://www.Feng-GUI.com to the brain of the GuitarHeroNoid, a robot who play the PlayStation GuitarHero game.

more images at flickr
geek power!








Guitar HeroNoid first live show at KinnerNet2007 dining room.

ViewFinder heatmap for videos

Feng-GUI lab is pleased to announce on the video edition of the ViewFinder heatmap.

for example, see how the following videos are being heated by ViewFinder attention heatmap.

Coca-Cola GTA


The Matrix II trailer


Heineken commercial


Mission Impossible trailer


more info at the research page