Quirk's Marketing Research Media - 20 AI Tool Providers

 We’re thrilled to be included in Quirk's Marketing Research Media’s list of the Top 20 AI Tool Providers, recognizing the innovators shaping the next generation of market research.

read more at https://www.quirks.com/articles/20-top-ai-tool-providers

Visual Insights for AI: The Feng-GUI MCP Server

Visual Insights for AI: The Feng-GUI MCP Server

Digital agencies and research agencies are constantly looking for ways to back their creative strategies with objective data. While AI assistants have made generating and refining ideas faster, they often lack a structured way to evaluate how humans actually perceive visual media. 

To bridge this gap, we are excited to launch the Feng-GUI MCP Server in beta. By wrapping the Feng-GUI API into a Model Context Protocol (MCP) server, we are making it possible for your AI agents to access visual insights natively within their workflows.

Bring Visual Analysis into AI Workflows

The Model Context Protocol (MCP) allows AI models, such as Claude, to connect securely and dynamically with external APIs. For agencies and research teams, this means your AI workflows can now call upon Feng-GUI directly to:

• Predict attention: See where users are most likely to focus within the first few seconds of viewing an asset.
• Analyze emotional responses: Gain a deeper understanding of how visual elements might emotionally resonate with viewers.
• Measure memorability: Evaluate which parts of an image, campaign, or interface are most likely to be remembered.

Your AI assistants can then process these visual insights in real-time to suggest precise, data-driven improvements to layouts, advertisements, or packaging designs.

Empowering Designers with Smarter Iteration

UX, UI, and graphic designers can also benefit immensely from this integration. Instead of relying on manual testing cycles, designers can ask their AI assistants to evaluate layouts, review attention scores, and suggest actionable adjustments. This helps ensure that key visual elements, such as Call-to-Action (CTA) buttons or brand logos, stand out as intended before a single mock-up is finalized.

Access Details and Setup

The Feng-GUI MCP server is currently in beta. To utilize this integration, you must be a registered Feng-GUI customer with the 'api' role enabled on your account. 

If you meet these requirements, you can get started by connecting to the MCP server via Server-Sent Events (SSE) at: https://mcp.feng-gui.com/sse

Feng-GUI API documentation https://docs.api.feng-gui.com

We invite agencies, researchers, and designers to explore this integration and bring empirical visual insights to their daily AI workflows.

Updated DPA, Sub-processors, and AI Terms

At Feng-GUI, we know that as AI becomes a larger part of your daily workflow, data privacy and compliance are more important than ever. Whether you are a small agency or a Fortune 500 brand, you need total peace of mind when uploading unreleased designs and ad campaigns.

To meet strict enterprise standards and global privacy regulations (like GDPR and the upcoming EU AI Act), we have officially published our Data Processing Agreement (DPA) and completely updated our AI Terms.

Here is a simple summary of our new updates:

New DPA & Sub-processor Transparency
We have published a formal Data Processing Agreement (DPA). This legal document outlines exactly how we handle and protect your data. Alongside it, we have listed our approved sub-processors, the secure, third-party infrastructure services we use to run Feng-GUI. You now have 100% transparency into where and how your data is processed.

No AI Model Training
We have made our legal language crystal clear: we explicitly guarantee that your private inputs and outputs are never used to train, test, or fine-tune our core AI models or any third-party models. Your data belongs only to you.

Your Data is Isolated (Logical Separation)
We added explicit guarantees that your data is completely isolated. Your inputs (like images) and outputs (like heatmaps) are kept strictly separate from other customers, third-party providers, and our own internal data. We never mix your proprietary designs into a shared "data lake."

Enterprise Compliance (Auditable Logs)
To support the strict compliance requirements of our enterprise clients, we now formally maintain secure audit logs of AI feature usage. If your company's IT or legal team ever needs to verify what data went into the AI and what came out for an internal audit, we have the records ready for you.

How Our Predictive AI Works
We added a few standard industry clarifications about how predictive AI operates. Because our AI predicts human attention, if two users upload similar designs, the AI may generate similar insights. We also included a quick reminder that while our platform provides highly accurate mathematical predictions of human behavior, they are still predictions!

What this means for you
These updates do not change how you use Feng-GUI or affect your pricing. They simply provide you and your legal teams with the concrete, contractual guarantees needed to use our tools safely and confidently.

You can review the full updated agreements here:

DPA & Sub-processors: https://feng-gui.com/dpa

AI Terms: https://feng-gui.com/ai

As always, if you or your legal team have any questions, feel free to reach out to us!

New Aesthetics Report - Memory Heatmap

Introducing the New Aesthetics Report

We’ve redesigned our Aesthetics Report to make it more intuitive and actionable.

The new report (with Memory heatmap) will go live during February 2026.

The old report (with Balance lines) is deprecated and will be obsolete on September 1st 2026.

The previous report focused on vertical and horizontal balance metrics. While technically accurate, these indicators were often hard to interpret and didn’t clearly explain what to change in an image.

The updated report now centers on visual memorability, combining a clear Memory Score with an easy-to-read Memory Heatmap.

The heatmap shows how attention is distributed across the image:

• Red – Highly noticeable and memorable areas
• Yellow – Medium memorability
• Blue – Low memorability

Instead of abstract balance values, the new report shows what viewers actually will remember. This makes it easier to validate focal points, reduce visual competition, and optimize layouts with confidence.

The result is a more human-centered, actionable aesthetic analysis designed to support real creative decisions.

Postman Collection and Examples of Feng-GUI API

Postman Collection

For practical examples of request syntax and hands-on testing, you may find the API documentation and collection available on Postman helpful. 

These resources are commonly used for learning, exploration, and validating API requests alongside this documentation

https://docs.api.feng-gui.com/

GET (URL)
In addition to the standard POST syntax, for simplified access or quick testing via a browser, the API also supports requests via the GET method. In this format, the method name is appended to the base URL as a path, and parameters are passed as standard URL query strings.

GET URL Structure:
https://service.feng-gui.com/json/api.ashx/[METHOD]?id=[ID]&[PARAM1]=[VALUE1]&[PARAM2]=[VALUE2]

Example GET Request:

https://service.feng-gui.com/json/api.ashx/ImageAttention?id=1&InputImage=https://service.feng-gui.com/users/USERNAME/files/images/IMAGEID.png&ViewType=0&ViewDistance=0&AnalysisOptions=0&OutputOptions=0

Demo page of GET API methods
FG-JSON-GET-Demo.html

for more, see the main API page at https://feng-gui.com/developers

Overall Score - the total visual effectiveness of the entire image

The "Overall Score" is a composite metric that represents the total visual effectiveness of the entire image. It combines multiple attention-based scores - Visibility, Focus, Clarity, and Exciting - 

into a single, easy-to-compare value. 

The score reflects how well the image captures attention, maintains visual focus, and delivers clear and engaging content overall 

The value ranges from 0 to 100. 

• Above 75 is excellent. The image is highly noticeable and engaging. 
• Between 50–75 is good. The image attracts a moderate level of attention. 
• Under 25 is low. The image is not drawing meaningful attention.

Feng-GUI Tutorials - AI Assistant

 

In this video, we’ll demonstrate how to analyze visual attention in a real-world design using an AI assistant and simulated eye-tracking reports from Feng-GUI Let’s take this Pepsi Ad as our example. It’s professionally designed and visually striking — but what exactly draws the viewer’s attention first? We’ll start by uploading the original Ad to the AI assistant. We ask the assistant to: "Analyze the design and provide pros, cons, and suggestions for improvement." Even without additional data, the assistant can already offer an initial analysis. Let’s review some of the assistant’s feedback. "The visual gag—Pepsi “wearing” a Coca-Cola costume for Halloween—creates an unexpected twist. Neuroscience research shows that surprises pique attention and boost retention, making the message more likely to stick in viewers’ minds." "The playful rivalry taps into humor, triggering positive emotional responses and dopamine release, which make people more likely to share or remember the ad." "Potential Brand Confusion. The Coca-Cola branding is visually dominant due to the cape’s bright red and large logo. " "Suggestions for Improvement. Consider pulling the “cape” back more to reveal more of the Pepsi can and logo. " The AI Assistant highlights key strengths in layout, contrast, and visual hierarchy. It also identifies potential areas of distraction and how to improve them. Next, we send the Feng-GUI heatmap report to the AI Assistant and the assistant to update its feedback based on the heatmap. "Attached is an analysis report of the design. Please update your earlier feedback using this report. Revise the pros, cons, and suggestions based on the visual attention data shown in the report." Now, the assistant refines its insights using real attention data — highlighting hot zones and gaze patterns. "The heatmap reveals that viewers’ attention is overwhelmingly focused on the front of the can, with hot spots evenly distributed between the “Coca-Cola” cape and the central “Pepsi” logo." The Assistant confirms that the central area in the ad receives most of the attention. saying that "The focal point draws immediate attention to the most conceptually important area—the can and the costume. This ensures viewers engage with the key narrative of the "brand rivalry" joke." Honestly, I was amazed by how smart and helpful the AI assistant is — especially after analyzing the heatmap. It’s like having a second set of expert eyes on your design. What’s even cooler? This is AI-helping-AI helping you. That’s the kind of creative collaboration that helps you make better design decisions — faster and with more confidence. This kind of tool is a real game changer for anyone working on visual content. With the power of AI and simulated eye-tracking, you can evaluate any visual — from ads to websites — and discover what truly captures attention. Use this workflow to guide your design process, test your assumptions, and build visuals that connect.

Video Reports with Focus & Aesthetics Scores

🎉 New Feature Release: Smarter, Clearer Video Reports with Focus & Aesthetics Scores

We’re excited to announce a powerful new update to Feng-GUI’s video report capabilities, designed to help you make faster, more informed design decisions. Starting today, your video reports just got a major upgrade with three impactful enhancements:

🔍 1. Focus Scores – Now Drawn Directly Over Video Reports

See exactly where your viewers’ attention is likely to go—frame by frame. Focus scores are now visually overlaid on your video reports, giving you instant insight into attention distribution over time. This allows for faster evaluations of layout effectiveness and visual hierarchy in dynamic content.

🎨 2. Aesthetics Scores – Frame-by-Frame Design Quality

Aesthetics matter, and now you can visualize them. With this update, Feng-GUI will draw aesthetics scores directly over your video reports. Easily pinpoint which scenes delight and which might need refinement—without leaving the report.

📊 3. Merged Overall Scores Chart – A Summary Where You Need It

No more toggling between screens. We’ve integrated the Overall Scores chart directly into the bottom of every video report. Get a clear, concise summary of performance metrics in one seamless view.

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Why This Matters

Whether you're testing video ads, in-store shopping experiences, or website navigation, these enhancements give you a more intuitive and efficient way to analyze visual impact and design performance—all in real-time.

👉 These updates are live now and available to all users. Just upload your video as usual, and you'll see the improvements right away.

We can’t wait to see what you create with these new tools.

Stay focused,
The Feng-GUI Team

Plan credits have doubled—again

No, you’re not seeing double! 

We’re thrilled to announce that Plan credits have doubled—again. 

We remain committed to driving costs down and your efficiency up.

https://feng-gui.com/price

Feng-GUI Launches Integrated AI Assistant

🎉 Feng-GUI Launches Integrated AI Assistant for Design & Marketing Insights

Since 2007, Feng-GUI has been at the forefront of AI and predictive analytics, helping brands and creatives simulate human attention and optimize visual communication. Now, we’re taking another leap forward.

We’re excited to introduce our latest innovation: an AI Assistant built right into the Feng-GUI platform—giving you instant, intelligent interpretations of your visual data.

⚠️ Currently in Beta and free to use for all users during this launch phase!
Try it now and help shape the future of AI-driven design feedback.

🤖 Meet Your New Design & Marketing Analyst

This assistant is trained in visual design principles, cognitive science, and marketing analytics—delivering actionable insights in seconds. It transforms your eye-tracking reports into strategic recommendations.

💬 Ask. Analyze. Act.

You can now chat directly with the Assistant using real-world marketing and design questions like:

• “Provide actionable insights about this report.”
• “Is the call-to-action getting enough attention?”
• “How can I improve visual hierarchy and brand recall?”

The AI interprets your Feng-GUI reports (Heatmaps, Gaze Plots, Focus Maps, Areas of Interest, etc.) in real time and offers expert analysis on clarity, attention, emotion, and usability.

📊 Seamless Report Integration

Select a report, ask a question, and receive a contextual interpretation tailored to your goals. Whether you’re a designer, marketer, UX strategist, or brand manager, the assistant helps you:

• Spot and solve design bottlenecks
• Improve key visual elements like CTAs, logos, and headlines
• Enhance brand visibility and emotional resonance
• Reduce cognitive overload and confusion

🔍 What This Means for You

This new feature transforms Feng-GUI into more than a predictive tool—it becomes your strategic co-pilot, delivering deeper insights and smarter recommendations with every visual you test.

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🚀 Start using the AI Assistant today — completely free while in Beta!

We welcome your feedback as we continue to refine and expand its capabilities.