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On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
Scientists have developed a computer model that predicts the brain patterns elicited by looking at different images -- a possible first step on the path to mind reading.
The first Eye Tracking study ever conducted comparing Behavioral Targeting to Contextual Targeting finds that, on average, the same ads receive +17% more Looks when seen in unrelated-content sites, than when seen in sites specializing in the sale of those types of products.
After the first exposure, this +17% advantage for Behavioral over Contextual Targeting increases dramatically to +54%.
The fact that Behavioral Targeting, unlike Contextual Targeting, tends to build with frequency, suggests that there is a Surprise effect and that it does not wear out, and because of this repeat Surprise effect, the ad is given more chances to engage the user.
The invisible hand is a metaphor coined by the economist Adam Smith to illustrate how those who follow their individual self-interests inadvertently stimulate the economy and assist society as a whole. There has been an invisible hand (or set of hands) that through self-interest have guided the development of online advertising, stimulated it through their innate curiosity and sometimes impulsive natures. This is the tale of a group of people who have had a profound impact on our lives as media planners and buyers. We've never known who they are or where they come from. We just knew that they were there, invisible, hiding within the numbers that make up our campaign report
A Norwegian study, that showed 16 pictures to both trained and untrained artists used eye-tracking software to show that not only do they see the world differently when drawing it, they also see differently when studying it.”
"Visual appeal can be assessed within 50 milliseconds, suggesting that web designers have about 50 milliseconds to make a good impression,"
The most prominent result from the new eyetracking studies is not actually new. We simply confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or not it's actually an ad.
Users rarely look at display advertisements on websites. Of the four design elements that do attract a few ad fixations, one is unethical and reduces the value of advertising networks.
viscog - VisCog Productions and Visual Cognition Lab have released this amazing dvd which includes the famous "gorilla/basketball" video in 2003.
Lijit Networks)
