GarageGeeks and Yossi Vardi hosting Stanley Fischer,Sir Ronald Cohen,David Fischer,Tom Rogers,Robert Stephens,Martin Varsavsky and Jimmy Wales

In our series “Meet the Industry Leaders”, Yossi Vardi and the GarageGeeks, in cooperation with DLD, invite you to a special session with:

• Stanley Fischer, the Governor of the Bank of Israel
• Sir Ronald Cohen, Founder of Apax
• David Fischer, VP of Advertising and Global Operations at Facebook
• Tom Rogers, President and CEO of TiVo
• Robert Stephens, CTO of Best Buy and founder of The Geek Squad
• Martin Varsavsky, Founder of Fon
• Jimmy Wales, Founder of Wikimedia

Professor Stanley Fischer has been Governor of the Bank of Israel since May 2005. On May 1, 2010, Prof. Fischer was nominated Governor for a second term. Prior to joining the Bank of Israel, Prof. Fischer was Vice Chairman of Citigroup from February 2002 through April 2005. From 1994 to 2001 he was First Deputy Managing Director (the number 2 position) of the IMF. From 1973 to 1994 he was Professor of Economics in the MIT Department of Economics.

Sir Ronald Cohen is a pioneer of the UK venture capital industry, having co-founded Apax Partners in 1972, which went on to become the largest private equity firm in Europe. He was a founder, director and chairman of the British Venture Capital Association and a founder director of the European Venture Capital Association. He is also prominent in the social sector, as chair of the UK Social Investment Task Force and the Commission on Unclaimed Assets, as a donor and as founder of Bridges Ventures and the Portland Trust.

David Fischer is the VP of Advertising and Global Operations at Facebook and oversees sales, advertiser marketing, and customer operations throughout the world. He joined Facebook after over seven years at Google, where he was VP of Global Online Sales and Operations and was responsible for Google’s online sales channel, which represents the majority of Google’s customers worldwide. In that role, he helped build Google’s online advertising network into the largest in the world.

Tom Rogers is the President and CEO of TiVo Inc., the creator of and a leader in television services for digital video recorders (DVR). He holds this position since 2005. Before TiVo, Rogers was Chairman and CEO of PRIMEDIA Inc., which then was the leading targeted media company in the United States. Previously, Rogers was President of NBC Cable and EVP of NBC, as well as NBC’s chief strategist and founder of the leading news channel CNBC.

Robert Stephens is the CTO of Best Buy and founder of The Geek Squad. In April 1994, after 3 years of building flight and driving simulators at the Human Factors Research Laboratory of the University of Minnesota, he formed The Geek Squad with $200. In 2002, The Geek Squad acquired Best Buy and opened Geek Squad precincts in all Best Buy US and Canadian stores. Now, with over 25,000 Agents, The Geek Squad is now the world’s largest technology support company.

Martin Varsavsky is the founder and CEO of FON, the largest WiFi network in the world with over 4 million hotspots. Martin is an Argentine entrepreneur and philanthropist who founded highly successful companies such as Viatel, Jazztel and Ya.com. Martin also teaches at the Instituto de Empresa in Madrid, Spain and is President and Founder of The Varsavsky Foundation and the Safe-Democracy Foundation, and was Ambassador-at-Large of Argentina up to 2005.

Jimmy Wales is an Internet entrepreneur and wiki enthusiast, and founder of the Wikipedia project. In 1999, Jimmy had the concept of a freely distributable encyclopedia and founded Nupedia, by hiring philosopher Larry Sanger as editor-in-chief and assigning two programmers to write software for it. After two years of working with the Nupedia concept, that team opened Wikipedia to help channel content into Nupedia; Wikipedia became an instant success, but not in the envisioned way, and Nupedia was shut down. In 2003, Jimmy set up the Wikimedia Foundation, a non-profit organization, to support Wikipedia and its sister projects.
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The event will take place on: Thursday, June 23rd, 20:30 at GarageGeeks HQ, HaPeled 40, Holon
* This is a User Generated Dinner, so, bring some snacks and drinks to share with others.
* This event is also sponsored by DLD
* GarageGeeks is sponsored by Carmel Ventures and Gemini Israel Funds

facebook event http://www.facebook.com/event.php?eid=107079019384894

Sizzle Up Your Webpages: 7 Ways to Draw a Heat Map for Your Site

by http://www.link-assistant.com

All in all, heat maps help you locate hot spots on a webpage to stick an affiliate link, put up a banner or break your special offer. Also, click maps are normally quite precise and may provide valuable insight, for example - what particular word in your anchor text people normally click on, what part of your body text or image people mistake for a link, etc. In this post, we will dwell on some general rules that apply to heat maps and how you can create a heat map for your own website.

Read more at Link-Assistant.Com SEO Blog

Online Assessment Tools Electronics Marketers Can Use to See How Their Website Measures Up

Want to know how your website stacks up against your competitors?

Your website is the center of your online marketing activity. You spend a lot of effort driving people to it and measuring the Impressions, Clicks and Page Views resulting from your demand generation; but what about the site itself? Its design impacts user perception, conversions and search engine rankings. Today we give you some easy ways to measure how well your site design is holding up — and how it compares with your competitor's design.

continue reading at Supply Frame Media website

Power of Relevancy: The Biometric Impact of Online Advertising

via advertising.yahoo.com

Using biometric and eye-tracking measures, Yahoo! unveiled surprising results about consumers' non-conscious reactions to online display advertising across different targeting techniques.

read more at
http://advertising.yahoo.com/industry-knowledge/power-of-relevancy-insight.html

Mind Controlling the Angry Birds game

Using emotiv neuro-headset to control the Angry Birds game.
Mapping mouse movement and mouse left button click using emotive EmoKey KeyMap and GlovePIE.
Project members: Rafael Mizrahi, Anat Sambol



http://www.feng-gui.com/research/MindControlAngryBirds/

DejanSEO: Conversion Optimization With Predictive Heatmaps

David Iwanow (The Lost Agency) & Dan Petrovic (DejanSEO) Conversion Optimization session using Feng-GUI predictive attention heatmaps.

Watch the the session at http://dejanseo.com.au/conversion-optimisation-with-predictive-heatmaps/

Conversion Workshop: EyeTracking, Heat Maps and Visual Clarity, Oh My!

Bryan Eisenberg is hosting a MarketMotive webinar on January 18th, EyeTracking, Heat Maps and Visual Clarity, Oh My!
You can register for free.We will take volunteer websites or landing pages, run a heat map analysis on them and provide feedback at the end of the webinar. Register now to get your page analyzed.

http://www.marketmotive.com/training/tutorials/conference-calls-and-workshops/conversion-workshop-eyetracking-heat-maps-and-visual-clarity-oh-my.html

How to Prove That Your Designer Is Costing You Money

Bryan Eisenberg share a simple technique and how to use attention mapping software like Feng-GUI.com to prove to your designer that they are costing you money.

Attention mapping software uses software algorithms to create heat maps based on how people would engage with your Web page or ad within the first five seconds of interaction. Of course these tools aren't perfect as they can't predict what is driving a person's motivation but from a pure design perspective you can see if you are in the right direction or not.

Read the article and video at bryan eisenberg website
http://www.bryaneisenberg.com/2011/01/how-to-prove-that-your-designer-is-costing-you-money-video/

Read the article and video at ClickZ
http://www.clickz.com/clickz/column/1936030/prove-designer-costing-money-video

Update Your Reality at DLD11 conference

This is our second time heading to DLD 2011 conference at Munich and we couldn’t be more excited. If you're planning on attending DLD11 or you just happen to be in Munich and would like to meet up with us, please make sure you drop us a line at to let us know.
The DLD (Digital Life Design) Conference will be taking place for the seventh time in Munich from 23 to 25 January. With 40 panels and keynotes, speakers will discuss the effects of digitization on society, culture, the economy, and life. Invited are about 800 creatives and masterminds from media, society, technology and arts. On Sunday afternoon Maria Furtwängler will honour a creative and successful businesswoman and award her with the annual Aenne Burda Award for Creative Leadership.
Extract from the speakers' list

DIGITAL:
Numerous leading companies and successful start-ups will attend DLD 2011. Amongst them are Andrew Mason (Groupon), Nathalie Massenet (Net-a-Porter), Marc Benioff (Salesforce), Dennis Crowley (Foursquare), Facebook Co-Founders Sean Parker und Chris Hughes, Reid Hoffman (LinkedIn), Publisher Arthur Sulzberger (New York Times) und James Murdoch (News Corporation), Nikesh Arora (Google), Randi Zuckerberg und Dan Rose (Facebook), Padmasree Warrior, (Cisco), Jim Breyer (Accel), Werner Vogels (Amazon), Designer Claude Zellweger (HTC), Jason Calacanis (Mahalo), Lars Hinrichs, Michael Arrington (TechCrunch), Esther Dyson (Edventures), Beth Comstock (CMO GE), Stefan Glänzer (Angel Investor), Barry Silbert (Second Market), Susanne Klöß (Accenture) und Pete Cashmore (Mashable).
LIFE:
The list ranges from scientists, authors and human rights activists to music-managers. Among those are: Kevin Kelly (author of “What Technology Wants”), Professor of computer science David Gelernter, Eric Anderson (Space Adventures), Troy Carter (Manager Lady Gaga), as well as human rights activist Somaly Mam, Hubert Burda (Iconic Turn), Maria Furtwaengler (Actress), Juan Enriquez (Life Science Project), Deepak Chopra (Spiritual Leader) und David Agus (Navigenics).

DESIGN:
In 2011 artist, designer and architects will once again round up DLD. Including artist Olafur Eliasson, Hans-Ulrich Obrist (Serpentine Gallery), Bill Gross (Idealab), Bjarke Ingels (BIG) and Tino Sehgal (artist).

The event will be chaired by the Israeli investor Yossi Vardi and the publisher Hubert Burda and is taking place at the HypoVereinsbank Forum in Munich. The founders of the conference are Steffi Czerny and Dr. Marcel Reichart who established DLD in 2005.

DLD cooperates with numerous innovative companies like Mercedes-Benz, Microsoft, HP, Ernst & Young, Sky, Telefonica O2, Lufthansa, Strategy&brand and Deutsche Telekom.

Feng-GUI Dashboard v3 released

Feng-GUI has added Gaze Plot, Opacity and Areas of Interest (AOIs) reports to its Attention Analysis service which measures the performance of design in websites and advertisement.
The Gaze Plot, Opacity and AOIs reports are familiar for those of you who are using eye-tracking.
Having these reports within Feng-GUI Dashboard enhances the analysis possibilities and gives the designer more details about how the viewers perceive what they see.

Feng-GUI Dashboard version 3

Feng-GUI simulates human vision during the first 5 seconds of exposure to visuals. It creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at. This offers designers, advertisers and creatives, a Pre-testing technology that predicts performance of an image, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.

Feng-GUI Attention Heatmap report

The Gaze Plot report visualizes the scan paths and order between elements inside the image. A Gaze Plot report is also referred as scanpath report.
It is made of a series of short stops (called fixations) and fast movements of an eye (called saccades).

Fixations are marked with circles along with a number that state the order in which the eyes move between fixations.
The first fixation is marked with the number 1. The time between fixations is about 300 milliseconds (ms).

Use the Gaze Plot report to visually demonstrate fixations order and gaze paths.

Feng-GUI Gaze Plot report

The Opacity map report tones down information that is not attractive and visually displays what your viewers may perceive during the first few seconds of visual inspection.
The most transparent areas are those that attract more attention.
Use the Opacity report to identify which areas are being perceived and which are being ignored.

Feng-GUI Opacity Map report

The Areas of Interest report (AOIs) lets you define areas inside the image and determine the percentage of the attention this area is drawing.
Areas of Interest report is also referred as Regions of Interest report (ROIs)

Feng-GUI Areas of Interest AOIs report

Use the Areas of Interest tool to compare results between different versions of your design and layout.

Areas of Interest AOIs tool

The price of usability testing and eye tracking is high and many advertisers, agencies and media companies are not willing to spend that amount of money, per ad or per web page. Designers need to perform a guesswork decisions during the creative process.

Using Feng-GUI attention analysis, designers realize which areas of the webpage, photo or advertisement gets most of the attention.
The reports helps to optimize the layout of a webpage, along with its buttons and banners and identify weak spots within an ad and improve its performance.