October 2008 reviews

October 2008 reviews.
and Mashable web design toolbox.
http://mashable.com/2008/11/05/web-design-toolbox/

frankwatching.com

wwwhatsnew.com

desarrolloweb.com

www.webpagedesign.com.au

www.tecnologiadiaria.com/

thanks!

is your website ready for the 5 seconds attention span challenge

After decades of TV, Radio, Magazines and now Internet, we find ourselves in a society overwhelmed by information begging for attention. As a result of that we have a world with an attention span now shorter than a goldfish’s. How is the media and specially the web facing that? And how can we take advantage on way the human mind works?

read the wonderful post by Mauricio Duque at snap2objects

Thanks!Mao

Optimizing AdSense using Feng-GUI heatmap

Alex Barbadosa, from http://www.lessnau.com the AdSense blog, twits that

I changed the position of www.riojob.com.br Adsense on my CRT and jumped from 0.5% to 3.50%. Establish in-www.feng gui.com (Heat Map) evolving ...

optimize your AdSense location and style using Feng-GUI heatmap.

API documentation preview

We recently posted a preliminary and small version of documentation for Feng-GUI Services API.
We are very eager to receive feedback from members of the Beta community as they access this documentation over the next several weeks so we can use that feedback to improve our first API version to be released in October.

The API documentation can be found at
http://service.feng-gui.com/api.htm

The API is implemented as XML over HTTP (XML-RPC).
Send an XML Request and receives an XML response.
The XML-RPC Server Endpoint URL is:
http://service.feng-gui.com/xmlrpc/api.ashx
The Server Endpoint also contains automatic documentation of the API.

The guest credentials are:
username:guest
password:guest

Right now, the service API methods are partially-functional and your images appears at Feng-GUI.com MRU list.

Feng-GUI Web API services

Coming Soon ...
Over the last months we are working on a new platform that will enable you to use Feng-GUI attention and attraction technologies through web services.

Members of the Private Beta group will have access to the specifications draft of the API and benefit the option to ask for changes and modifications before we finish the implementation.

Feng-GUI open web Application Programming Interface (API for short) means that anyone (well, right now, only members of the Beta program) can write their own program to integrate Feng-GUI technologies and services in new and different ways. For example, you could automate usability testing, Optimize your Ad placement , create a Photoshop plugin, etc'.

Percentage of Web Page Text Read

useit.com

on How Little Do Users Read?
by Jakob Nielsen's Alertbox, May 6, 2008:

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

read the whole article at http://www.useit.com/alertbox/percent-text-read.html

Brain Scanner Can Tell What You're Looking At

Scientists have developed a computer model that predicts the brain patterns elicited by looking at different images -- a possible first step on the path to mind reading.

Image: University of California at Berkeley
read more at http://www.wired.com/science/discoveries/news/2008/03/mri_vision

Sergey Brin at GarageGeeks

The GarageGeeks and Yossi Vardi invite you to a special garage party event: "GarageGeeks hosting Google"
Sergey Brin, Co-founder and President of Technology at Google,

And
Meir Brand / Country Director, Israel
Yoelle Maarek / Director of Haifa R&D Center
Yossi Matias / Director of Tel-Aviv R&D Center
Riki Drori / Country Marketing Manager, Israel

The event will take place on Thursday May 15th, 21:30, Garage HQ (Hapeled 40, Holon).

Reflections

• http://thenextweb.org/2008/05/17/sergey-brin-about-the-israeli-start-up-scene-video/


• http://hitech.themarker.com


• http://www.globes.co.il/news/article.aspx?did=1000342562&fid=594


• http://www.nrg.co.il/online/16/ART1/734/327.html


• http://news.walla.co.il/?w=//1282861

 

DisrupTV convention

Feng-GUI for Videos will be demonstrate at DisrupTV convention (23 May). We will show how to predict people's attention in videos, commercials, and games.

Disrupt.TV is an un-conference intents to bring together Israeli and global Technology, content and creative talents that are taking part in creating the future of TV and media for sharing knowledge, exploring the opportunities and to spark new ideas about how TV and Video will change us and we will change TV.
It is aimed for people who are in the conjunction of Media, Content, Creative and Technology.

Contextual vs Behavior Targeting

An Eye Tracking study designed and analyzed by Next Century Media was carried out by PreTesting and TACODA.
That study shows that Behavioral Targeting averages 17% more Ad Looks than Contextual Targeting, and this average increases to 54% more Ad Looks after the first exposure.
In other words, as frequency builds, the same ad increasingly gets filtered out in the Contextual environment, but apparently as a result of surprise, the level of Ad Looking stays up in Behavioral.

The first Eye Tracking study ever conducted comparing Behavioral Targeting to Contextual Targeting finds that, on average, the same ads receive +17% more Looks when seen in unrelated-content sites, than when seen in sites specializing in the sale of those types of products.

After the first exposure, this +17% advantage for Behavioral over Contextual Targeting increases dramatically to +54%.

The fact that Behavioral Targeting, unlike Contextual Targeting, tends to build with frequency, suggests that there is a Surprise effect and that it does not wear out, and because of this repeat Surprise effect, the ad is given more chances to engage the user.

you can view the full report at
http://www.tacoda.com/success/research.php

TACODA conducted primary research to identify the demographics and behaviors of online 'heavy clickers.'
Who are the "Natural Born Clickers" and what is "the Invisible Hand" ?

The invisible hand is a metaphor coined by the economist Adam Smith to illustrate how those who follow their individual self-interests inadvertently stimulate the economy and assist society as a whole. There has been an invisible hand (or set of hands) that through self-interest have guided the development of online advertising, stimulated it through their innate curiosity and sometimes impulsive natures. This is the tale of a group of people who have had a profound impact on our lives as media planners and buyers. We've never known who they are or where they come from. We just knew that they were there, invisible, hiding within the numbers that make up our campaign report

you can view the video presentation and download the report at
http://www.tacoda.com/success/research.php